On July 23, the weekly sales of China's new forces ushered in an update. The list has changed a lot last week, so let's take a look at the highlights.
According to the release of Li Auto, the sales list of China's new power brands in the 29th week of 2024 (7.15-7.21) shows that among the top ten brands, Ideal is firmly in the top spot, with sales of 10,900 units last week, becoming the first new power brand in the Chinese market for 13 consecutive weeks.
The ideal dominance is evident. The second place in sales is Wenjie, with sales of 9,300 units last week, winning the runner-up for 13 consecutive weeks, and the difference between single-week sales and the ideal is 1,600 units, which is really not a small gap.
The third place on the list is Leapmotor, with weekly sales of 4,900 units. This was followed by NIO with 4,600 units and Deep Blue with 3,600 units. The sixth and tenth places are ZEEKR 03,000 units, Denza 02,100 units, Xpeng 01,900 units, Xiaomi 01,500 units, and Zhiji 01,300 units.
Judging from the overall brands on the list, they are all familiar faces, indicating that the performance of these brands in the market and industry rankings are relatively stable.
As a brand positioned as a high-end new energy vehicle, the product hits the needs of users, so it can always maintain hot sales and lead the new forces. However, for the ideal sales volume to dominate the list and lead far ahead, there are many voices in the market that its sales data is untrue and watery.
In this regard, Zhang Xiao, the head of the product line of Li Auto, recently issued a response that the statistics of the automotive industry may be the most standardized and perfect, and these data cannot be faked. However, there is no way to verify or falsify the order volume, because there is no unified standard for the order volume, which is the internal data of the enterprise.
To put it simply, the sales list and delivery volume list cannot be faked, and the order volume can be faked. This remark is more like an allusion to those car companies that are tens of thousands of big orders and only show orders. What do you think about the science popularization of the truth of the ideal on sales?
As soon as the ideal side refuted the rumors, Wenjie sent out the order volume of the new M7 Ultra in Wenjie. On July 22, Hongmeng Zhixing announced that the cumulative delivery of the new M7 Ultar exceeded 30,000 units in the 50 days after its launch.
Judging from the number of orders, the new M7 Ultra broke 30,000 units in 50 days, which undoubtedly further consolidated the market position of medium and large SUVs.
The gold content of Huawei's intelligent driving can be imagined, and the big sales of the question world tell us that choice is really more important than hard work. In the past, Cialis was close to marginalization, and now it has a market capitalization of up to 150 billion. It is necessary to work hard in terms of sales and strive to lower the gap between the ideal and the ideal.
Leap's performance in 2024 is improving, and it has repeatedly topped the top three of China's new power brands. From the scooter to the game, now through self-research and cost performance, step by step to achieve the brand upward.
Leap C16 in the first month of its launch has exceeded 10,000 units, and this car is equipped with a large sofa for color TV, which can be called an ideal L6 replacement. It seems that in the next few months, the sales momentum of Leapmotor C16 will soar. However, for Leaprun, the cost performance is the best, and quality control is also a place that needs to be checked.
In May and June this year, NIO's sales exceeded 20,000 units, achieving a sharp increase in sales. In the ranking of China's new power brands, NIO basically maintains the top five, and although it is not as ideal in the "Wei Xiaoli", it still maintains the first echelon in the pure electric field.
If you drive the car to the battery swap station, it will be fully charged in 3 minutes, which is equivalent to going to the gas station to refuel at the gas station.
Deep Blue has risen in sales and rankings last week, outperforming Extreme Krypton. The difference between ZEEKR and Navy is 6,000 units. Deng Chenghao, CEO of Deep Blue Automobile, once said that he would raise the sales target to 30,000 units per month. Now the sales of dark blue week have risen momentum, and the new dark blue S07 will also be launched on July 25, as for whether the monthly sales can exceed 30,000 units, squat and see later.
As a key brand in the Geely family's lira's rising status, ZEEKR has attracted much attention since its listing. Nowadays, the best selling is ZEEKR 001, ZEEKR 009 is mainly high-end, and the sales in the first half of the year are actually not good, with a total of less than 3,000 units.
On July 20th, ZEEKR 009 ushered in a new launch, with a price range of 43.90-469,000 yuan, competing with strong opponents such as Denza D9 and Xiaopeng X9, whether they can change their lives against the sky depends on this time.
It is gratifying to see that DENZA has increased both in terms of sales and rankings. Today, the DENZA D9 is the sales leader of the DENZA family, and in June this year, the DENZA D9 topped the plug-in hybrid MPV sales list.
Zhao Changjiang, general manager of BYD's DENZA sales department, announced that the "world's leading" platform technology will be officially released and pre-sold in the near future. With the enrichment of the product line, the sales volume of DENZA will also reach a higher level.
Xpeng surpassed Xiaomi in sales last week. Xiaopeng was crushed before, and it was always said that if you don't work hard, the small of "Wei Xiaoli" will be replaced by Xiaomi's small.
Judging from last week's sales, Xpeng pulled back a game. Recently, Xpeng has made a lot of moves, such as signing a strategic cooperation with Volkswagen Group on electronic and electrical architecture technology, training hundreds of Volkswagen engineers to enter Xpeng Motors headquarters, etc., which can be seen as accelerating the implementation of car manufacturing projects between the two parties.
For a long time, Xiaopeng was criticized. Unlike other new forces, Xiaopeng is not good at marketing by relying on its technical background, and cooperating with the public may be able to open up a larger market.
Xiaomi was 01,500 units last week, compared with 2,300 units last week, a month-on-month decrease of 34.78%, which is the second consecutive week of sales decline for Xiaomi this month. According to the plan, Xiaomi will deliver more than 10,000 units in July, and now it is only 1 week away from the end of July, and it seems that Xiaomi will sprint at the end of the month.
Zhiji's weekly sales fell slightly, with 1,300 units sold last week. However, for Zhiji, it is fortunate to be able to stabilize the ranking and not be squeezed out.
Recently, a Zhiji L6 owner turned on intelligent assisted driving on the highway, and as a result, he collided with the guardrail during the curve, which was also quite a big trouble. In this regard, Tomoji explained that the vehicle only has the "Pilot function (LCC)" turned on, not the "NOA Pilot Assist" function. Under the Pilot function, it is not possible to cope with the oversized curvature curves in accidents.
This statement has to make people question, can the lane keeping of Zhiji L6 only be a straight line keeping? The corners are not maintained? It seems that the popularization of intelligent driving functions of car companies is not perfect enough, and it is necessary to continuously strengthen the education of users and inform them of the functional differences and disadvantages of different intelligent driving modes.
Today's new forces, the competition has entered the white heat, and it is not easy to stabilize sales and rankings. Recalling that Nezha, who once set off a storm in the automobile market, has not been on the list for a long time, and the red-clothed leader has begun to be unable to take it. In the future, the automobile market will still change a lot, and who will win the favor and recognition of consumers in the market, let's wait and see.
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Legal adviser
Beijing Weiheng (Fuzhou) Law Firm, Lai Chenglong, lawyer