Seed industry is the ballast stone of stable social development, as a "good method" that is crucial to the promotion of improved seeds, what is the key role in the seed industry development chain? The market determines the way out, and the variety decides the future. Today, we launch the third issue of "Seed Industry Pioneer", and visit Yang Yaya, a pioneer in the seed industry from the perspective of seed industry marketing and large-scale single product creation.
Yang Yaya, executive deputy general manager of Henan Tiancun Seed Technology Co., Ltd
During the conversation, Yang Yaya, executive deputy general manager of Henan Tiancun Seed Technology Co., Ltd., revealed a pertinent voice, saying that after all, the power of individual development is limited, but the strength of the team is unstoppable. The road of growth and development over the years has benefited from the infinite cohesion of the team of Tiancun Seed Company.
Twenty years of ups and downs, in a flick of a finger. Tiancun Seed Industry has developed into a professional and high-tech seed industry company with the management and promotion of new wheat varieties as the main body and the operation of other crop varieties as the supplement. 6,000 square meters of comprehensive scientific research building, 7,000 square meters of fully automated seed processing workshop, 20,000 square meters of raw material warehouse, 10,000 square meters of finished product processing warehouse, 3,000 square meters of seed research and testing center and germplasm resources storage center, 500 acres of modern crop experimental station, etc.
Along the way, there have been countless accolades. The strength has been tested by the market countless times, Tiancun Seed Industry is not only the vice president unit of the wheat branch of the China Seed Association, the vice president unit of the Henan Seed Association, the president unit of the Zhengzhou Seed Association, and the vice president unit of the Industrial Revitalization Committee of the Henan Agricultural Society; It is also a specialized and special new small and medium-sized enterprise in Henan Province, a high-tech enterprise in Henan Province, a key leading enterprise in agricultural industrialization in Henan Province, an honest seed enterprise in Henan Province, an excellent seed enterprise in Zhengzhou City, and a medium-gluten wheat breeding engineering technology research center in Henan Province.
In the face of the trend of gradual reshuffle in the seed industry, Yang Yaya has a clear understanding of the development trend of the seed industry in the Huanghuaihai area. First of all, he shared his views on some prominent problems in the marketing of wheat seed industry in Huanghuaihai: first, the sales subject lagged behind sales; Second, the product low price promotion is serious; Third, the willingness of terminals to buy is low.
The problem is mainly reflected in the fact that first, the agent is eager to ask the manufacturer for the goods. At the same time, it will wait for all manufacturers to prepare the goods before the distribution of retail channels, the actual distribution speed of the agent is the lower limit of the latest manufacturer, which will make the first delivery of the manufacturer lose the opportunity to seize the market, affecting the overall operation of the first delivery enterprise; Second, the retail channel will transport the goods back from the agent and store them in the warehouse or store for storage. Failure to implement business activities, promotions and order fulfillment for products in a timely manner, and failure to carry out terminal pulling, resulting in no difference between first and later distribution, and missing the best market launch opportunity.
Under the current situation of oversupply in the wheat seed market in Huanghuaihai, the competition in the seed market is becoming more and more fierce day by day, the number of new varieties is blowing out, and enterprises are facing the challenge of declining profitability. In view of the severe challenges faced by the seed industry, Yang Yaya put forward some personal views.
First, we must do a good job in market prediction. Through detailed analysis and prediction of the market situation, digging out problems, and proposing countermeasures to ensure the realization of marketing goals.
The second is the improvement of innovative varieties. In view of the current situation of wheat production in the Huang-Huai-Hai area, an improved method was proposed, and the cultivation and application of new varieties were discussed.
The third is to make efforts from product advantages. For example, by giving full play to its own product advantages, in response to market changes, Tiancun Seed Industry has taken active measures to introduce the "Zhoumai" series of wheat as the main body of operation, of which Zhoumai 49, Zhoumai 26, Zhoumai 27, Zhoumai 32 are national varieties, Zhoumai 44, Zhoumai 45 are Yushen varieties, and Zhoumai 49 is the latest breeding of Zhoumai series, with a yield of more than 900 kilograms per mu. At the same time, the soybean varieties Zhoudou 21, Zhoudou 23, Zhoudou 29, Zhoudou 31, Huaidou 16, Huayu 9511, Huayu 25 and Huayu 45 were introduced to carry out multi-crop management, and the corn variety Zhoudan 1804 was introduced. The self-selected "Zhou Kehua 16 and Zhou Kehua 19" have been registered by the Ministry of Agriculture and Rural Affairs.
When talking about the improvement of innovative varieties from the advantages of their own products, Yang Yaya talked in depth about the popular variety that is currently planted by the people in Huanghuaihai - Guoshen Zhoumai No. 49. In the face of the frequent extreme weather in recent years and the market demand for multi-resistance and high yield favored by the people, Tiancun Seed Industry actively introduced Zhoumai No. 49, which has the advantages of good cold resistance, strong tillering ability, developed root system and strong vitality, good drought tolerance, good fruiting, high temperature resistance in the later stage, and good maturity and yellowing, with a yield potential of 900 kg. Yang Yaya revealed that Zhoumai No. 49 once had a county-level agency of 3 million yuan in a county in Zhoukou City, winning the sought-after market in the Huanghuaihai area in one fell swoop. In the next step, Tiancun Seed Industry will continue to give full play to its marketing and variety advantages, and strive to build Zhoumai No. 49 into a super single product in the Huanghuaihai area within three years!
Combined with the current situation of seed industry development, Yang Yaya made several personal suggestions for the sustainable development of seed industry companies: 1. Strengthen innovation capabilities. Seed companies should continue to increase R&D investment, master key core technologies, and promote seed industry innovation; 2. Optimize the industrial structure. Adjust the structure of enterprises, form advantageous groups, improve industrial concentration, and enhance market competitiveness; 3. Policy support and utilization. Make full use of the state's support policies for the seed industry, strengthen cooperation with financial and scientific research institutions, and strive for a smooth connection with the capital market within five years to promote the development of its own industrialization; Fourth, market-oriented development. Keep up with market demand, cultivate new varieties to adapt to the market, and improve the market response speed and service quality of seed enterprises.
As the "chip" of agriculture, the seed industry is a national strategic and basic core industry. The high-quality development of the seed industry is very important to ensure national food security and promote agricultural modernization! Yang Yaya said that Tiancun Seed Industry has created a series of high-quality large single products in the field of seed industry, and will always adhere to the concept of win-win cooperation and wealth sharing in the future, so as to improve the quality and efficiency of agricultural development and contribute to the early realization of the rural revitalization strategy!
Editor: Wang Chaoyuan
Design: Guo Xiao