Health supplement scam, have you been tricked?
25 years ago, an advertising slogan "Who uses who knows", everyone knows it, this is the "ant power god" endorsed by Zhao Benshan. Today, let's look back at how this once popular health care product deceived 1.2 million consumers.
The Birth of the "Ant Power God": An Elaborate Hoax
Wang Fengyou, a young man from the countryside, relied on his ingenuity and wisdom to embark on the road to prosperity step by step.
But who would have thought that his road to riches would come at the expense of the health and trust of 1.2 million consumers.
In 1998, he launched a health supplement called "Ant Power God", which claimed to "reinvigorate men's male style". However, the cost of this product is only 2 cents!
Zhao Benshan's endorsement: Behind the 100 million endorsement fee
Zhao Benshan, a well-known comedian, his sentence "Ant power god, who uses who knows!" "Driven countless people crazy. But you know what? Behind this is a sky-high endorsement fee of 100 million yuan. This can't help but make people ask, is the 100 million yuan really worth it?
The test of the international market: the collapse of the scam
When Wang Fengyou tried to promote "Ant Power God" to the international market, he never expected that the strict testing standards of foreign countries would make the true face of "Ant Power God" nowhere to hide. The truth of the drugless effect was revealed, and a wave of returns followed, and Wang Fengyou's business empire collapsed overnight.
The social issues behind the scam
The "Ant Power" incident is not only a commercial scam, but also a social tragedy. Someone pointed out: "Zhao Benshan's endorsement has undoubtedly exacerbated the seriousness of this scam, which reminds us that celebrity endorsements need to be more cautious." ”
The responsibility of the regulatory authorities: to protect the rights and interests of consumers
In this case, the absence of the regulatory department undoubtedly gave Wang Fengyou an opportunity. It is the unshirkable responsibility of the regulatory authorities to strengthen the supervision of the health care products industry, raise the entry threshold, and severely punish illegal acts.
The role of the media: to disseminate truthful information
As an important channel for information dissemination, what role did the media play in this scam? Should we play a more active role in monitoring and popularizing science to help the public establish a correct concept of consumption?
The Awakening of Consumers: Improving Discernment
Finally, each of us consumers should improve their ability to discern, not blindly believe in advertising, learn to think independently, collect information from various aspects, and not be easily confused by the superficial prosperity.
Integrity and responsibility, our common topic
Although many years have passed since the "Ant Power God" incident, the warning it gives us is still profound. In this information age, each of us has the responsibility to improve our judgment ability and jointly maintain an honest and healthy consumption environment. Only in this way can we avoid similar tragedies from happening again. Let's move forward together for a better future.
(Note: This article is a fictional creation, aiming to arouse readers' thinking about the health care product market and the phenomenon of celebrity endorsements in a vivid and interesting way.) ）