Starting on July 13, "Catching Dolls" starring Shen Teng and Ma Li began to be fully screened, and the box office was 156 million on the same day.
Everyone knows that the so-called screening is just a saying, more than 30% of the scheduled films, which is equivalent to the official release a few days in advance, thus disrupting the rhythm of the schedule and squeezing the living space of other movies, originally "Legend" still had more than 12% of the scheduled films, because "Catching the Doll" arrived ahead of schedule, which led to the reduction of the film schedule to below 10%, and it was difficult for the final box office to exceed 100 million.
Speaking of "Catching the Doll", the two-day screening got off to a good start, and there is no suspense about becoming the box office champion of the summer file. On the one hand, he lamented that the lethality of the "Shen Ma Combination" was too strong, and on the other hand, he also lamented that the directors Yan Fei, Peng Damo and Happy Twist were too good at working and making money.
Let's start with the movie itself. The overall quality of "Catching the Doll" ranks above average in the Happy Twist works, "Laughing Fruit" is not as good as "Charlotte's Troubles" and "The Richest Man in Xihong City", the meaning and depth are not as good as "Donkey Gets Water" and "Half a Comedy", and the performances of Shen Teng and Ma Li are also decent.
The story of the movie is very simple, much like the comedy version of "Truman's World", which plays the point of "parents pretend to be poor and train their sons" from beginning to end. The film starts from the perspective of Ma Jiye, who lives in a world that is completely arranged and designed. Father Ma Chenggang is a very successful entrepreneur, exhausted his efforts to create a complete set of poor family life for his son - after his son goes to school, the husband and wife will enter the secret room from the closet, and hold a meeting with the employees who accompany his son's growth, and the grandmother who grew up watching Ma Jiye grow up is actually an education expert, and Ma Jiye runs to school every day, and is supervised and protected by several bodyguards, in order to guide him to speak English, his parents will arrange two passers-by to talk to him, and other neighbors in the compound are also employees arranged by his parents.
The movie starts from this setting of disguise, show, and educating children to grow up, and the whole story is derived from the comedy effect, which is indeed successful, but it is also a little single and boring, and the movie of more than 130 minutes is actually cut in half and compressed to 70 minutes.
However, renovate the concept of "Truman's World", with Shen Teng and Ma Li, the two Wang Bang, "Catching Dolls" is a stable box office champion in any schedule, with 150 million on the first day of screening, and it is estimated that the final box office will cross the 2 billion mark It is not a big problem, and Happy Twist and Xihong Pictures have made a lot of money again.
However, many people may ignore one point, "Catching the Doll" is likely to have experienced great difficulties, and walked on the line of life and death.
It all starts with the title. Originally, this movie was to catch the doll when it was recorded, and then it was changed to "Succession Plan", but not long ago, it was changed to "Catch the Doll" without warning. There is no way to elaborate on the specific reason, I believe many people know that it is a coincidence that the release of the movie coincides with a certain meeting time, and at this time, using the five words "succession plan" as the title will inevitably cause not very good associations, which is likely to be the reason why the title was changed to "Catch the Doll", otherwise, "Succession Plan" is obviously more attractive.
After the name change, there was news in the industry that "Catching the Doll" was withdrawn, there was no wind and no waves, if there were no signals and clues, there would be no such rumors. It wasn't until after the release that I realized that the movie not only had the title "Succession Plan", but these five words also appeared repeatedly in the lines of the movie.
It's just that the version that the audience saw in the end, "Succession Plan" is no longer said so in the movie, even if this statement is the most appropriate, and finally replaced "class" with "stick", and these five words became "Succession Plan". For the filmmaker, temporary modification is not a difficult task, after all, there is no need to reshoot, the mouth shape of Ban and Bang is about the same, and this line is all said by Shen Teng, as long as he re-arranges two lines and re-subtitles. If you are interested in this, you can pay attention to it when watching the movie.
Therefore, "Catching the Doll" is different from other movies of Happy Twist, after the release, it did not start a very fierce publicity offensive, but it was very low-key, a little muffled to make a fortune, the hot search did not buy much, and the publicity was not done, only on the first day of the screening, I did a number of movie views, the main creator came to the scene to communicate, with the help of the power of "folk" to ferment word-of-mouth, let's try to be as low-key as possible!
However, the appeal of Shen Teng and Ma Li is there, and Xihong City and Happy Twist, as the leaders in the comedy field, are indeed very good at poking the audience's laughter, for "Catching the Doll", publicity is not so important, do not delay the box office and sing all the way, what is suspenseful is word-of-mouth, wait to see the audience's feedback!