The IP-derived variety show "The Legend of Zhen Huan" "Rejuvenation and Travel" was launched, and fans of Zhen quickly rushed to the front row to watch.
Well, it's still these familiar faces↓
There are still these makeup that have been pulped ↓
The stalks that Zhen scholars have at their fingertips are also quite dense↓
Well, the flavor of "The Legend of Zhen Huan" is there, but where is the "Legend of the Circle"?
"Rejuvenating the Tour" does not see the "Tour".
Who cares that someone is actually a travel reality show?!
The pilot film of "Rejuvenation and Travel" has risen to a great value as soon as it comes up.
It is said that through this "circumambulation", the customs and beautiful treasures of various ethnic groups will be shown.
The Weibo account is also linked with local cultural and tourism bureaus, calling on everyone to travel together or follow the pace of the program team.
Even the sponsor is a travel app.
The first stop of the trip, Fushun, Liaoning.
It is said that it is here to trace the historical context of the Manchus.
But how is the content of the show presented?
For the first stop of the tour, the important attraction - the ancient city of Hetuala,
The way the show introduced it was to let the guest Yang Jiulang read a one-minute oral script.
The specific content of the oral broadcast seems to be directly copied and pasted from Baidu Encyclopedia or the official website of the scenic spot.
The dry language plays a forgettable effect in the show, and there is basically no literary expression or artistic processing.
I searched for "Liaoning Fushun Travel Guide" on a small book, and the copywriting that popped up was much more literary than this.
The text can't be done, can the picture be supported?
Nor can it.
Anyway, I carried expensive lenses and machines, and went all the way to shoot on the spot with professional photography and video, and produced a beautiful picture that can be screenshotted as wallpaper, which should be the standard configuration of a travel variety show, right?
Immersion.
The camera of the program team seems to be borrowed from "Let's Run".
The scenery is like this↓
Photographing architecture is like this↓
The transition style is like this↓
After reading it, do you feel that Deng Chao and Li Chen are going to run out wearing famous brands in the next second?
When the big guy was speechless and choked by the travel blogger's strange film production skills and distortion filters, the program team of "Rejuvenating the Travel" understood everyone's bitterness.
So carrying the equipment is a simple and rough push-pull shake, and the idea of moving the camera is comparable to every boyfriend who is scolded in the scenic spot-
The composition is not good-looking, but it is over by framing the things in the frame.
He really, I cried to death.
It doesn't matter if the scenery is not beautiful, when it comes to the highlight of the so-called "conveying the beauty of national culture", it is impossible to see where the program team spends their minds.
In the whole content planning, the main way to reflect the elements of Manchu culture is to play some very boring games on the stalls in the scenic spot.
For example, choose a Manchu name on the name booth, and then copy it again according to the gourd painting scoop↓
For example, learn the pronunciation of numbers in Manchu and calculate addition and subtraction↓
For example, Rangaraha↓
Or experience the Manchu special paper-cutting ↓
It is certainly worth affirming the display of national characteristics and culture, but the problem is that the presentation of the program group is very formal.
said that the national culture to be expressed finally stayed at the symbolic level, only showing the audience a few bones, a few pieces of paper, and a group of people watching the flowers in a noisy manner.
It doesn't have the fun of a game, nor does it dig deep into the charm of culture.
Ordinary tourists can also casually experience similar activities in the scenic spot, and the only link that can reflect the extra care of the program team is to let the actors and guests complete a Manchu wedding together.
It's a project that ordinary tourists can't experience.
But whether it is from the title of the feature film of the program,
short video propaganda orientation,
Or the audience's feedback,
The focus of this link is to arrange after-sales service for the Yi Nanping CP in "The Legend of Zhen Huan", and use Shen Meizhuang's wedding as a publicity gimmick.
The part that shows the traditional marriage customs of the Manchu people has been brought by the family style, and only the meaning of each link is briefly introduced through subtitles, and the immersion is not as good as the professional script.
It is true that we all know that this variety show is actually a dumpling made for the vinegar of "The Legend of Zhen Huan".
But since the banner of cultural tourism propaganda has been played, it should be judged by the standard of a normal travel variety show.
After all, no matter how good "The Legend of Zhen Huan" is, it is also the credit of Zheng Xiaolong, why should the audience lower their requirements for derivative variety shows because of the feelings of the original IP?
People are not so easy to fool.
In addition to "Rejuvenation and Travel", in the recent domestic variety show market, in order to eat the traffic dividends of IP and artists, there are really a lot of travel variety shows that use quick-frozen dumplings to perfunctory the audience.
During this time, there are permanent hot searches, allowing everyone to watch Huang Zitao and Xu Yiyang's love show "Come With Me" at close range.
In fact, it's not a love comprehensive, it's a serious 800 travel comprehensive.
Don't look at the content of the feature film, the two people are flirting and scolding each other, and the program introduction is full of showing the customs and helping the development of cultural tourism.
But the first episode, which was more than an hour long, only took up a few seconds to introduce the ancient villages of the travel destination.
Four shots and two subtitles, almost all the sincerity shown by the program team to help the local cultural tourism.
The rest of the time, it is basically a group of celebrities eating, changing clothes, taking pictures, and bickering.
Even, grab the toilet......
As for the scenery and beauty of Yunnan, it is just a part of the play on the way for the young couple to stage romance novels in the entertainment industry.
In addition to this variety show, there is also Guli Nazha, who has not been seen on the hot search list for a long time (except for the hot search of beauty marketing), back to the public discussion,
It is not a talk show that explores the concept of marriage and love, but a travel program that also pulls the Bureau of Culture and Tourism to fill the venue and claims to promote the charm of culture.
The program link is set up, the guests randomly select the travel destination, and then divide the soldiers into two ways, with a lot of travel funds and a small group, so that they can complete the trip at the same time, and develop a travel strategy to display at the promotion meeting.
Although the variety show effect of several guests has received praise, the program planning has been criticized by many audiences.
The itinerary is boring, the propaganda is tough, and the reference value of the proposal strategy is low......
After all, when it comes to making promotional PPT, celebrity guests are definitely not as good as those who sit on the workers.
In terms of route planning, these people can't compete with the powerful collective wisdom of Xiao Moushu.
Not to mention that the places I went to were Zhongwei in Ningxia and Changsha in Hunan.
said that it was to help everyone explore the travel strategy that belongs to young people, but what was explored was the hairpin that had already been checked in and experienced by various bloggers in turn↓
Only the hairpin photos that are more than half the sky have the effect of draining this show, and there is absolutely no reason why this program that is not out of the circle at all can help promote the hairpin culture.
The only thing left to watch in the show is the personal situation revealed by the guests when they chatted on the way.
In addition, this year's fifth season of "Youth Travel" also makes people wonder about its positioning.
The program team led a large number of people to run all over the world, feeling very busy, but they didn't know what they were busy with.
Anyway, no matter where the person is, it's just a change of background to play some old-fashioned games, why bother so far?
In order to squeeze out every drop of value of the show's IP without any effort, a travel variety show spends a lot of space on indoor games.
My evaluation is: It's better to change the game scene according to the theme of each issue of "Let's Run".
It's not that domestic variety shows can't make good travel content, but compared to the hard work of digging beautiful and innovative filming locations and customizing complete travel plans;
It's still convenient to use a simple game water time and a ready-made star to stir up the topic.
In fact, carefully planning travel content does not conflict with creating topic traffic.
Thinking back to those travel variety shows that left a deep impression on us-
"Where Are You Going, Dad" even invited Hu Jun and Liu Ye together, and they didn't have to plan it, so they put the two together and talked about the year every day.
At each stop of the program, guests live in the homes of local villagers and immerse themselves in rural life and national culture.
In the era when self-media was not yet developed, a number of small villages that were unheard of in the public eye became popular travel destinations.
In "Dear Inn", Kan Qingzi and Ji Lingchen quarreled all day long and showed affection to get along with each other, which is still impressive after many years.
But what also makes the audience unforgettable is the beautiful scenery of Lugu Lake by the inn.
Not to mention the head brigade comprehensive "Flowers and Youth".
Abandon the same camera movement in "Let's Run", and there has never been a shortage of empty mirror screenshots and poetic copywriting that can be used as wallpaper.
The seven guests can be arranged and combined at will in pairs, but the core of the content of the show is still the travel itself.
If it weren't for the fact that the show was seriously doing travel, there would be no "Broken Old Brother Wang" who was driven crazy by the tour guide's work to contribute to the first hot topic of the Silk Road season.
Every season will not collide with so many social Shura fields and CP famous scenes in the trip.
Only by laying out the context of travel can the guests of the travel variety have the possibility of creating variety show effects.
If an attraction is reduced to a boring game, how can the characters be out of it?
But for the "quick-frozen dumplings" mentioned above who shout the slogan of cultural tourism propaganda, but they don't bother to give a beautiful empty mirror,
The significance of the background framework of travel is an artifact for the filmmaker to make up the water time and the link.
To the sponsor is a diverse backdrop version of the huge billboard,
The coding areas are all implanted by sponsors
And such a travel setting for the audience......
Unfortunately, there is no point.
In the future, I can simply shoot with a green screen.