Restaurateurs have rarely been able to get a good night's sleep lately, why? Because the business is not good, it may be so-so before, but with the rise in costs, if you don't want to think of a way, you can only wait for "death".
Some people are worried, but some people are happy. If you don't believe it, there are always some restaurants that are full almost every day, especially after 4 p.m., why is that?
Before answering this question, let's think about what are the means to attract customers? Is it a taste or an event? In fact, these may affect the sales of restaurants, but they are not the core of the problem, because consumers don't care, they will only choose a brand they are familiar with, just like a car driving on the right, consumers will only choose a restaurant he trusts according to their consumption inertia, to repurchase, to consume.
In this era of information explosion and diverse choices, the key to making one's restaurant "the familiar and trusted brand" in the hearts of customers is to build an emotional link that goes beyond the food itself, that is, to enhance brand loyalty and trust through unified decoration style, standardized operation management and unique consumer experience.
This sounds like a very complicated project, and it will be a difficult road in practice, at least not overnight, unless you choose a chain brand, with the help of the brand's influence, as well as the platform's resources and experience to improve the store's hard core power.
What kind of "magic" does a brand have, and why can it bring sales to entrepreneurs? Next, we will take the fried chicken franchise brand as an example to share with you the difference in operating models.
First, brand value
Don't ignore the existence of a brand because it is "invisible and intangible", as mentioned above, the brand is the bridge between the fried chicken franchise and consumers, and it is also the key medium to shape the unique market positioning and convey the brand value and culture. Franchisees can quickly attract consumers with the help of brands, thereby enhancing the exposure of fried chicken franchises and gaining certain advantages in market competition.
2. Operational support
When a franchisee and a brand partner reach a cooperation, it means that both parties have established a close working relationship based on common goals and interests. In order to improve the operational efficiency of the store, the brand will do its best to help open the store, such as "whole store output", including store site selection, decoration design, technical training, opening guidance, operation promotion, etc. Through these supports, the success rate of entrepreneurship can be increased.
3. Transportation of food ingredients
Taking the recently popular brand "Fried Chicken Queen" as an example, the brand has its own food factory and cold chain logistics center, usually "two matches a week", which can meet the daily distribution needs of franchisees, and because the ingredients are semi-finished products marinated in advance, it can not only ensure the unity of product taste, but also ensure the quality and cost performance of ingredients.
In short, in the face of the new era of rapid development, only the group of people who dare to innovate can go further and further on the road ahead, and only by constantly accepting new things, the road of entrepreneurs will be wider and wider.