In this era when pets have become a member of the family, Xiaohongshu has become a popular platform for pet lovers to share their daily life and exchange experiences with its unique community atmosphere. Pets are not only a small blessing in our lives, but also a bridge for emotional communication.
Today, let's explore how Xiaohongshu has become an "encyclopedia" for contemporary pet keepers.
Taixia shared today "Little Red Book: 2024 Pet Encyclopedia General Case", source: Xiaohongshu Marketing Center.
Report Summary:
Xiaohongshu's pet topic has ushered in explosive growth in 2023, with user search volume up 254% month-on-month, and pet content has also reached an astonishing annual growth rate of 150% and 125%.
This "Encyclopedia of Pet Care" is not only a guide to pet care, but also a community communication platform for pet lovers.
It covers all stages of pet raising from novice to advanced, and provides a wealth of maintenance knowledge, brand product recommendations, and popular science on pet humanistic trends.
Through in-depth cooperation with pet bloggers, doctors and experts, Xiaohongshu aims to build a long-term knowledge position and bring more contextual value to the pet category.
Table of Contents:
- Pet topic heat analysis
- Content strategy and IP planning
- Platform Advantages and Trends Pet Raising Content
- Introduction to IP gameplay
- Topic selection co-creation and knowledge popularization
- Brand knowledge position is retained
- Online and offline events and brand cooperation
- On-site drainage resources and user participation
Some excerpts from the report are as follows:
