With the continuous development of the automobile market, the competition between car companies was also very fierce. In the face of fierce competition, how to find a suitable path for its own development as a multinational brand is the most important issue facing Ford China in the future. Talking about Ford's strategy in China, Wu Shengbo said that only by concentrating its superior resources on its core business areas can Ford stand out in the highly competitive Chinese auto market.
Ford China's business units are also working hard to accelerate the implementation of the new business strategy, and have made a series of progress in 2023. In the face of the extreme competitive pressure of the market, Ford has clarified its development goals, unified its pace and rhythm in the Chinese market, and its overall business has shown a rapid recovery and steady upward trend under the pressure.
Focus on the core advantages of "wild" and accelerate the expansion of product matrix. In the face of the growing diversified and personalized needs of Chinese consumers, Ford China released a new brand spirit of "Letting Go Wild" in 2023 according to the characteristics of its own brand and products, taking "wild" as the core advantage and soul of the brand, actively accelerating the pace of new product introduction in the Chinese market, and launching a variety of new models with strong brand imprints from road performance to hard-core off-road, so as to find its own direction in the fiercely competitive market.
As one of the world's most recognizable performance brands, the Ford Mustang is a popularizer of American performance sports car culture, with more than 10 million units sold worldwide. In China, the Mustang is also the dream car of countless car lovers. At the end of 2023, Ford unveiled the all-new Mustang Dark Horse and the 2024 Ford Electric Horse in China, which represent the Mustang model's unremitting pursuit of the fuel engine direction and the synergy effect of the modern electrification direction, and once again elevate the Mustang to a new level of ultimate road driving experience.
The first new high-performance member of the Mustang family in 21 years, the all-new Ford Mustang Dark Horse is powered by the most powerful fourth-generation 5.0-liter V8 engine ever. On the basis of inheriting the performance of the Mustang, the 2024 Ford Electric Horse has upgraded the core "three electrics" of the electric horse, with a range of more than 600 kilometers for the entry-level model and 700 kilometers for the ultra-long range model, with a longer range and faster acceleration experience.
Wu Shengbo said that in the future, Ford will continue to be guided by the personalized and diversified needs of consumers, and continue to achieve high-quality and sustainable development of Ford in the Chinese market.