Suliuzhuang Branch of Xiajin Rural Commercial Bank: Change the concept of marketing, and promote development through internal and external marketing

The Suliuzhuang Branch of Xiajin Rural Commercial Bank deeply implements the strategic deployment of "driving business transformation with branch transformation and business transformation driving operation transformation with business transformation", relies on the transformation of outlets, changes marketing concepts, actively expands marketing, and further enhances business development through hall and outward marketing.

Adhere to mutual benefit and win-win results, and promote the development of financial services. The Suliuzhuang Branch of Xiajin Rural Commercial Bank and the Suliuzhuang Town Health Center of Xiajin County held a signing ceremony for the joint construction unit, signed a joint construction agreement, and promoted in-depth business exchanges between the two sides. After the signing ceremony of the co-construction, the employees of the bank used the co-construction activity to introduce the existing deposit and loan products to the other party, and used the mobile smart ATM to open mobile banking on the spot, scan the code to experience the "Huide E Loan" and "Provident Fund Loan" to obtain a credit line.

Grab the customers of the hall and fight the marketing position of the hall. The Suliuzhuang Branch of Xiajin Rural Commercial Bank uses monthly hall micro-salons and other activities to continuously enrich the marketing methods of halls. In the Father's Day theme activities, through the sub-post management account to invite customers, the use of micro-salon form, the introduction of various deposit and loan products and preferential activities, and the participation in the activity of customers to carry out one-on-one precision marketing, on-site absorption of demand deposits of 500,000 yuan.

Internal and external marketing efforts to promote the transformation of outlets and business development. The Suliuzhuang Branch of Xiajin Rural Commercial Bank realized the authorization outside the accounting supervisor hall, and the accounting supervisor went from the counter to the hall, releasing the new momentum of the management of the accounting supervisor hall and strengthening the linkage of the links. Established the "Mobile Hall Extension Service Team". The service team went deep into rural areas, factories and schools to activate social security cards, open mobile banking, and handle various financial services for customers, providing convenient financial services for villagers. (Xu Jiaqi)

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