In July, what was even hotter than the weather was the online and offline linkage creative brand marketing activities planned and launched by Dingdang Fast Medicine and Baiduobang with the help of Disney's "Zootopia" super IP.
From July 3rd to 5th, a bus featuring Disney's iconic Zootopia character Nick took to the streets of Beijing, starting from the Beijing Olympic Tower, passing by the Workers' Stadium, the World Trade Center, China Media Station, Taikoo Li Sanlitun, Blue Harbor, Yi Ti Harbor and other landmarks, all the way to the China National Convention Center.
This is not only an eye-catching shuttle bus, but the interior of the bus has been carefully transformed into a fun mobile consumer experience center, which immersively restores movie scenes, and takes photos in one second. The blessing of the super IP "Crazy Zootopia", the eye-catching picture impact, and the creative immersive experience have all made this crazy bus attract a lot of attention.
From July 6th to 7th, this mobile "Crazy Zootopia" experience station walked into the Beijing Olympic Forest Park to get in close contact with children and parents. Take photos and check in, fun interactions, mysterious gifts... Wave after wave of novel and fun experiences make children addicted.
It is understood that Dingdang Fast Medicine & Baiduobang is deeply bound to Disney's classic IP Crazy Zootopia, and through diversified gameplay such as "Dare to Crazy Bus" parade, offline flash mob, interesting interaction, photo check-in, online lottery and other diversified gameplay, it not only breaks through the dimensional wall and attracts children to "Hi" to the point that they can't stop, but also allows Disney fans to get in touch with and understand Disney's co-branded Baiduobang wound disinfectant spray products and the average 28-minute door-to-door delivery service of Dingdang Fast Medicine.
As the online carriers of this event, the Dingdang Fast Medicine APP and the Dingdang Fast Medicine Mini Program formed a set of combination punches through the online order + instant delivery of the co-branded product, as well as the one-month random lottery of Disney peripheral products, which not only accurately conveyed the value and core of each brand, fit the brand tonality of all parties, but also made this brand activity more grounded, so as to truly realize the integration of quality and efficiency.
"It's in the nature of children to be playful and playful, and we want this nature to be untethered. In the world of 'Zootopia', Judy, who does not follow the usual path, and Nick, who ignores prejudices and breaks into the world, both choose to release their nature and get a unique life experience. We hope to break the dimensional wall, let classic characters such as Judy, Nick, and Lightning come into reality and interact with children intimately, and help children release themselves, 'dare to think, dare to play, and be themselves without constraints'"
According to the event planners, Baiduobang wound disinfection spray, as the "product carrier" of this marketing campaign, is a portable sanitize product for all ages, especially suitable for children who dare to explore crazy and are easy to bump, and the unique selling point of "wound disinfection is not very painful" has captured the hearts of tens of millions of parents. With the help of the full-scene "fast delivery" service of Dingdong fast medicine with 7*24-hour response, children's health can be guarded anytime and anywhere. Behind the proposal of "dare to be crazy and not afraid of injury", it is not only based on the insight and protection of children's nature of daring to explore, but also in line with the brand concept of more than 100 Bang × Ding Dong fast medicine to escort health.
The relevant personnel of Dingdang Fast Medicine said that this time to join hands with Baiduo to carry out brand marketing activities with Disney's classic IP, which is a meaningful innovation and exploration. In the future, we will continue to make bold attempts and breakthroughs, closely connect digital technology and professional services, and use the power of IP and excellent products to promote the emotional resonance and consumption transformation of precise target groups, so as to deliver health products and services to thousands of users.