Source: Photo.com
On July 8, according to 1818 Golden Eye, the ideal L6 owner Xiao Ding had a problem on the 9th day of picking up the car, and the ideal side said that the motor needed to be replaced after testing. According to the report, the landing price of this car is about 260,000 yuan, Xiao Ding and the ideal side have negotiated many times, and the other party's plan is to replace the motor for free and send some customer care, and Xiao Ding wants to "return the car".
In this regard, Manager Xu of Li Auto Hangzhou Yuhang Service Center responded that because it does not meet the "three guarantees" return and exchange policy, there is no way to return and exchange cars for users. Considering that the user is a new car, from the perspective of user experience, we are also actively helping users apply for some care programs, but there is no final consensus with the customer.
Xiao Ding, the owner of the car, believes that the "Zhejiang Automobile Three Guarantees" in Zhejiang Province stipulate that the quality problems of major parts such as engines can be returned within 60 days, and the engine of the oil car is equivalent to the motor of the tram. Ideally, the engine is not the same as the electric motor.
It is understood that according to Article 27 of the "Zhejiang Automobile Three Guarantees" measures, within 60 days from the date of the seller's issuance of the uniform invoice for the sale of motor vehicles or within 3,000 kilometers of mileage (whichever comes first), there is a failure of the steering system, a failure of the braking system, a crack in the body, a fuel leak, a failure of the safety device, spontaneous combustion of the vehicle or other quality problems caused by the loss of control of the vehicle, or the main parts of the engine and transmission have product quality problems. Sellers or producers of household automobile products shall, at the request of consumers, replace or return the whole vehicle, and compensate for losses in accordance with law.
According to an expert from the Zhejiang Provincial Consumer Protection Committee, the "Zhejiang Automobile Three Guarantees" was promulgated and implemented on May 1, 2017, when new energy vehicles had not yet emerged, so there were no regulations on new energy vehicles, only the definition of oil vehicles, and the new regulations will be revised this year.
What do you think about this?
The motor is located in the upstream of the new energy vehicle industry chain
From the perspective of the industrial chain, the upstream of the new energy vehicle industry chain mainly includes the supply of core raw materials and parts such as batteries, motors, and electronic controls; Midstream refers to the manufacture of new energy vehicles, which can be divided into passenger cars and commercial vehicles according to their uses; The downstream includes new energy vehicle charging services, new energy vehicle aftermarket services and other application fields. In general, the core competitiveness of new energy vehicles is reflected in battery performance, so the upstream battery manufacturing link is the core link of the new energy vehicle industry chain.
Batteries, motors and electronic controls together account for about 50% of the total vehicle cost
The three most important parts of the cost structure of new energy vehicles are batteries, motors and electronic controls, which together account for about 50% of the cost of the whole vehicle, of which the cost of batteries accounts for about 40% of the cost of new energy vehicles, accounting for the highest proportion. According to data disclosed by JATO Dynamics, the average price of electric vehicles in mainland China has declined rapidly since 2015, and the average price of electric vehicles in mainland China has dropped to about 31,000 euros per unit in the first half of 2023, less than half of that in 2015. Since 2023, new energy vehicle manufacturers have also seen price wars in order to gain more market space.
The demand market for motor and electronic control of new energy vehicles will enter an explosive period
According to the "New Energy Vehicle Industry Development Plan (2021-2035)" (draft for comments), by 2025, new energy vehicles will account for about 25% of new vehicle sales. In 2019, the proportion of new energy vehicle sales in China (accounting for the total of fuel vehicles and new energy vehicles) was 4.5%, and to achieve the planning target, the compound annual growth rate of new energy vehicle sales is expected to reach about 43% from 2020 to 2025.
The market demand for related supporting motors and electronic control products will be boosted by the increase in sales of new energy vehicles and enter a period of rapid growth. Based on the development plan of the new energy vehicle industry, it is preliminarily predicted that by 2025, the market size of new energy vehicle motor and electronic control will exceed 300 billion yuan.
With the rapid development of the manufacturing industry, promoting the high-quality development of the motor industry has become an important direction. Zhang Sen, Secretary-General of the Electrical Branch of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, believes that in the face of fluctuations in the price of major raw materials, fierce market competition and other industry development status, enterprises need to increase investment in technology research and development and innovation, master key core technologies, accelerate industrial transformation, improve product performance and quality, and promote the upgrading of motor products. Promote the implementation of basic frontiers and common key technology research, and resolve rising costs through R&D innovation, process improvement, process optimization, etc. Strengthen the construction of independent brands, maintain market competitiveness, actively explore the two major international and domestic markets, strengthen international cooperation, and take the lead and win advantages in the industry.
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