■ SAINT LAURENT圣罗兰任命古力娜扎为中国区首位品牌大使
IMAGE SOURCE: SAINT LAURENT OFFICIAL WEIBO
On July 1, SAINT LAURENT announced that the well-known actress and model Guli Naza will become the brand ambassador. She will collaborate with the Maison to present the womenswear collection for Fall 2024, a collaboration that marks a new stage in the development of Yves Saint Laurent in the Chinese market. Nazha not only shined on the red carpet, but also showed superb acting skills in many film and television works. Becoming the image ambassador of Yves Saint Laurent this time is undoubtedly a double affirmation of her strength and charm. At the same time, Nazha's fashion sense has always been praised, she can always wear a variety of styles of clothing with a unique charm, she has always been the darling of red carpets and magazine covers with her unique fashion sense and super expressiveness.
This is not the first time that Nazha has been favored by luxury brands, as she has already stood out as the face of top brands such as Fendi, Alexander McQueen and Sergio Rossi on several occasions. Now, with the addition of Yves Saint Laurent, Naza's fashion resume has once again added a strong touch. With Nazha as Yves Saint Laurent's ambassador in China, she will bring more fashion surprises. Whether it is a red carpet look or a daily outfit, Naza will vividly show the charm and style of Saint Laurent, and look forward to her joining hands with Saint Laurent to open a new chapter in fashion.
■ Saucony officially announced that the well-known actor Peng Yuyan will serve as the brand spokesperson
Recently, the century-old professional running brand Saucony Saucony launched the new TRIUMPH Victory 22 shoes, and at the same time, Saucony officially announced that the well-known actor Peng Yuyan became the brand spokesperson, presenting the TRIUMPH Victory 22 and the full line of brand products. As a true experiential person, sports have always been one of Peng Yuyan's passions, and running is an exercise that he will insist on no matter where he is. Peng Yuyan once said: "Running is to follow the left foot to the right foot, and the right foot to the left foot." For him, running is not only a physical exercise, but also a spiritual practice. He believes that victory is not about speed or performance, but about self-transcendence and perseverance in the process of running. The victory that running brought to Peng Yuyan is a spiritual level of self-confidence and a sense of achievement, which is a valuable wealth obtained through repeated training and perseverance.
At the same time, as a professional actor with 22 years of acting experience, Peng Yuyan's love and focus on acting skills are no less than his passion for running. Whether it is mastering new skills such as sign language, boxing, gymnastics, martial arts and martial arts, or challenging the ultimate performance with a very small number of lines, he will work hard to express a deeper understanding and confidence for the role. This unremitting pursuit not only reflects his extreme respect for the actor's profession, but also allows him to gain more recognition and support from the industry and the public. For more than 120 years, Saucony has not only focused on the running form and gait of each run, but also meticulously studied the various foot shapes, terrain and weather conditions, committed to craftsmanship and professionalism. In the future, Saucony will work with spokesperson Peng Yuyan to unlock more victorious moments.
■ Chanel will hold a series of haute couture workshops in Hangzhou in December
Image source: Chanel CHANEL's official Weibo
Chanel has announced that it will host a show in Hangzhou, China, on December 3 to showcase the Métiers d'Art Fall/Winter 2024/25 collection. The last time Chanel held such an event in China was in 2009, when Karl Lagerfeld, then Artistic Director, led the Maison's Métiers d'Art show in Shanghai. Last year, Chanel moved the early spring resort show to the Shenzhen Bay Sports Center, inviting French visual artist André to create an invitation and visual art poster based on the Shenzhen street scene, and during the conference, the brand immersed people in the value proposition of the brand through different thematic forums and film screenings, which was also the first large-scale event held by the brand in the Chinese mainland market since the new crown epidemic.
First launched in 2002, the Métiers d'Art collection is the result of a collaboration of artisans from all the Maison's Maisons, including the Lemarié Camellia and Feather Workshop, the Massaro Shoe Workshop, the Lesage Embroidery Workshop, the Michel Hatmaking Workshop, the Lognon Gathering Workshop, among others. The announcement of the show schedule represents Chanel's commitment to the Chinese market, and this is the brand's second show in China this year.
■ Price adjustment of all LV products
Image source: Louis Vuitton's official Weibo
French luxury brand Louis Vuitton officially adjusted the prices of all products in Chinese mainland on July 2, which is the ninth time in the past three years that the brand has adjusted prices. It is understood that this price adjustment is not only domestic, but a global price adjustment. IN FEBRUARY THIS YEAR, LV HAS RAISED THE PRICES OF SOME LEATHER GOODS IN THE CHINESE MARKET, INVOLVING CARRYALL, "CROISSANTS", "BUCKET BAGS" AND OTHER PRODUCTS, WITH AN INCREASE OF BETWEEN 5% AND 7% RESPECTIVELY.
At present, on the official website of LV China, we can find that the prices of many bag products have risen to varying degrees. Among them, the popular CARRYALL small handbag rose from 20,600 yuan to 21,800 yuan, and the CARRYALL medium handbag rose from 21,500 yuan to 22,800 yuan, an increase of 5.8% and 6% respectively. IN ADDITION, THE BOULOGNE HANDBAG INCREASED FROM 19,400 YUAN TO 20,000 YUAN, THE SIDE TRUNK SMALL HANDBAG INCREASED FROM 27,600 YUAN TO 28,400 YUAN, AND THE SIDE TRUNK MEDIUM HANDBAG INCREASED FROM 29,600 YUAN TO 30,500 YUAN...... It is important to note that this periodic price adjustment may be related to a variety of factors, including exchange rate fluctuations, supply and demand, the macroeconomic environment, and consistency with global pricing strategies. At the same time, it may also reflect the brand's commitment to maintaining its high-end market positioning.
■ Dior will hold an exhibition in Beijing
From September 2nd to 29th, Dior will present "L'OR DE DIOR", an exhibition at Beijing Guardian Art Center, which will bring about a legendary exploration of the past and the present through the diverse perspectives of art, passion and creativity. Through this exhibition, "gold", a classic heritage element that runs through the history of the Dior brand, conveys its symbolic power and timeless charm through a new scene narrative. THE EXHIBITION WILL FEATURE LEGENDARY CREATIONS INSPIRED BY THE BRAND'S FOUNDER, CHRISTIAN DIOR, AND HIS SUCCESSOR CREATIVE DIRECTOR.
The exhibition will showcase the best of the artificial, from haute couture to authentic fragrances, bringing to life the savoir-faire and avant-garde creativity that Dior has embraced for more than 70 years, as well as a journey of the senses through the captivating design of the spaces and the creation of artworks by Chinese and foreign artists. Visitors will be able to discover the most intriguing and precious accessories, iconic objects and couture looks, as well as the glamorous transformation of the Dior True Self fragrance, a unique fragrance that has been reimagined since its inception. Since its inception in 1947, the Dior fashion house has been inspired by the diversity of Chinese culture. On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France, this event will further strengthen Dior's deep connection with this charming country.
■ Ralph Lauren将于9月举办时装秀
Photo credit: Ralph Lauren
American fashion house Ralph Lauren plans to kick off New York Fashion Week on September 5 with a fashion show in the Hamptons. It is understood that Hampton means a lot to Ralph Lauren as a source of inspiration and a personal haven. In recent years, the brand has hosted fashion shows in venues with personal significance, such as last year's fashion shows at the Artist's Loft at the Brooklyn Navy Yard and the Madison Avenue office. In fashion, Ralph Lauren is a beacon of timeless sophistication and understated luxury. From the catwalks of Paris to the streets of Milan, the influence of Ralph Lauren's aesthetic is everywhere. In a fashion environment where trends come and go, Ralph Lauren remains a staunch pillar of sophistication and elegance, and intimacy becomes the new luxury. With each collection, the brand continues to redefine modern menswear, seamlessly blending tradition and innovation to create a unique aesthetic that transcends ephemeral fashion and stands the test of time.
Notably, despite the overall slowdown in the luxury market, Ralph Lauren's earnings exceeded expectations, with fourth-quarter revenue up 1.8% to $1.57 billion, and comparable sales in the direct-to-consumer business up 6%, driven by price increases and full-price retail sales.
■ At a time when luxury goods are weak, Cartier has a new CEO
Image source: Cartier's official Weibo
Swiss luxury giant Richemont has announced that Louis Ferla will succeed Cyrille Vigneron as head of the division, with the appointment effective September 1. Louis Ferla, CEO of the Swiss watch brand Vacheron Constantin since 2017, joined the Group in 2001 and has held various executive positions at Cartier. At a time when luxury goods were weakening, a few months after Cartier's parent company, Richemont, appointed Nicolas Bos as the group's CEO, and the brand's brands began a personnel reshuffle.
Recently, Richemont has been making a lot of moves, first announcing on May 7 that it would acquire a 100% stake in the Italian jewelry brand Vhernier, further enriching its jewelry brand matrix. Immediately following the release of the 2024 financial year results, the group said it achieved a solid performance, driven by its jewellery brands. For the fiscal year ended March 31, 2024, Richemont reported sales of 20.616 billion euros and operating profit of 4.8 billion euros, up 13% at constant exchange rates, mainly due to growth in the Asia-Pacific and Japanese markets, as well as double-digit growth in the jewelry division and retail channels. On July 4th, the world's first stop of the "100 Years of Classics, Timeless Style" Cartier TRINITY 100 theme exhibition opened at the West Bund Art Center in Shanghai. As a tribute to TRINITY's 100th anniversary, Cartier has been celebrating in New York, London and Paris since the beginning of the year, with a new advertising film that conveys the values and connections it represents.
■ Tiffany & Co. unveils a new piece in the Tiffany Lock collection, presenting a classic bracelet narrow design
Tiffany & Co. has unveiled a new addition to the Tiffany Lock collection, which includes the narrow design of the iconic Lock bracelet. Inspired by a yellow gold padlock brooch from 1883, the Tiffany Lock collection pays homage to the Maison's archival padlock motif and symbolizes the idea of protecting the precious – a spirit that Tiffany & Co. has embraced since its inception in 1837. Tiffany & Co. has expanded the Tiffany Lock collection with a slim and delicate narrow bracelet that fits the wrist and offers a different and effortless wearing experience than traditional round bracelets. The new Tiffany Lock narrow bangle bracelet is 4mm wide and is available in white gold, rose gold, yellow gold in full metal or in semi-paved settings.
Today, Tiffany & Co. designs, manufactures and markets jewelry, watches and luxury accessories, and now operates more than 300 boutiques around the world, with approximately 3,000 skilled artisans working in Tiffany & Co. studios for diamond cutting and jewelry.
■ Winners of the 2024 ANDAM Fashion Awards will be announced
After competing for the final of the 2024 ANDAM Fashion Awards, Sydney-based designer Christopher Esber took home the top prize. Founded in 2010, his brand has recently expanded into swimwear and jewelry. The award includes a €300,000 prize and a trophy designed by Anthony Vaccarello, Creative Director of Saint Laurent, as well as a year of mentorship.
Other winners included a special prize for 3.Paradis, a brand founded in Canada by French designer Emeric Tchatchoua. Designer Edmond Luu's Parisian clothing label Pieces Uniques won the Pierre Berge Award, while the accessories prize went to Amsterdam-based leather goods brand Maeden under the creative direction of Christian Heikoop, both with a prize of 100,000 euros. The Innovation Award went to Alternative innovation. A retrospective of the past winners is currently on display on the second floor of Galeries Lafayette Paris, and an exhibition will be held at the MAD Museum on September 30 showcasing the works of the 35 previous Grand Prix winners.
■ On Run releases the new Prism series to prepare for the marathon
Swiss professional sports brand On has officially launched the Prism high-performance running shoe series, which includes the new racing running shoes of Cloudboom Strike, Cloudspike Citius, Cloudspike Amplius, and the new generation of Cloudmonster Hyper long-distance training running shoes. The new Prism series is designed with prism-inspired light spots, and the new Prism series is committed to helping runners train better and achieve faster results with innovative cutting-edge technology and trend-setting fashion aesthetics.
In addition, in order to bring a more personalized running experience to professional runners, the Prism series will also be limited to two track spikes. Developed and designed by On and contracted top middle-distance runners, Cloudspike Citius's running power and thrust have been widely proven in high-level events. The Cloudspike Amplius, on the other hand, is a long-distance track spike with the comfort of a road running shoe, which can further improve the resilience when running and reduce the impact of landing. Today, ON continues to deepen and expand to create high-performance, pioneering footwear, apparel and accessories for running, fitness, outdoor, tennis and sports lifestyle.
■ The North Face亚太首家“户外探索店”登陆西安，并推出北面UE 2024秋冬系列
Recently, The North Face's outdoor discovery store in Xi'an SEG International Shopping Center was reopened. The fully upgraded The North Face Outdoor Discovery Store, Asia-Pacific's first outdoor discovery store, includes the brand's outdoor sports, outdoor recreation and the Summit Series of true adventure-grade equipment, and many other product lines, from the concept of storytelling, visual merchandising and consumer experience to create a new complex retail space. The upgraded The North Face Outdoor Discovery Store is themed "Endless Exploration", using the contrast of colors and materials on the wall and floor to give The North Face a more "wild" tone.
At the same time, The North Face is opening up a new chapter of exploration for the Fall/Winter 2024 collection with Urban Exploration. With the blessing of high-performance technology, the urban function is innovated and reconstructed, and the creativity extends its own style and attitude, and opens a journey of unbounded exploration with a spontaneous attitude. Dressed in pure black, he blends into the urban context and quietly explores the unknown. The new collection of men's windproof jackets is made from a blend of Spectra® fibers that are lightweight, tear-resistant, and durable. Combined with DWR water repellent, WindWall™ wind protection and UPF50+ sun protection, it is paired with pants of the same fabric to refresh the knowledge of exploration and provide all-round protection and comfort. The women's outdoor-style blazer continues the tangential cut of the brand's classic jacket to fit the body naturally, and is equipped with DWR water-repellent treatment, which cleverly integrates modern aesthetics with outdoor functions to create a new urban-inspired look.
■ Gong Jun served as the spokesperson of L'Occitane shampoo and hair care
Image source: L'Occitane Provence's official Weibo
On July 5, L'Occitane announced that Gong Jun was the spokesperson for L'Occitane shampoo and hair care. In the blockbuster, Gong Jun is holding a new hair bottle shampoo series, which includes shampoo and conditioner, which balance the triple scalp barrier with botanical essential oils and skincare-grade ingredients to achieve long-lasting oil control and air to the hair roots. As a popular actor, he is not only a gentle boy who is as graceful as jade in the play, showing natural and vivid acting skills, but also incarnates a happy worker in the entertainment industry, giving himself full confidence in busy work, stable and stress-resistant, and happy work. Gong Jun once said in an interview that the strong heart that supports his sense of relaxation stems from the desire to work. In the fashion and variety show track, Gong Jun is also becoming more and more productive and strong, whether it is the management of his body and appearance or the ability to bring joy and emotional value to the audience, it reflects the quality of a mature and professional artist.
It is reported that L'Occitane founder Olivier Baussan created the first rosemary essential oil in 1976, inspired by the essential oil production tradition of this magical land, thus starting the brand's journey of more than 40 years of essential oil research. In keeping with its commitment to phytotherapy, L'Occitane has established an integrated laboratory from the field to the skin, and Marie Videau, General Manager of R&D at L'Occitane Group, said: "Plants represent both our heritage and our future, and have always been a source of inspiration for us. Our team of dermatobiologists works with agronomists and farmers to select plants to ensure the quality and traceability of essential oils. ”
■ Max Mara signs a perfume licensing agreement with Shiseido
Image source: Max Mara's official Weibo
Italian luxury brand Max Mara has announced that it has signed an exclusive long-term licensing agreement worldwide with Japanese cosmetics group Shiseido to relaunch its fragrance line. It is understood that Shiseido will be responsible for the development, production, marketing and distribution of Max Mara fragrances. The Max Mara fragrance line will be managed by Shiseido EMEA, a subsidiary led by new CEO Alberto Noé since March. This is not Max Mara's first foray into the perfume market, having previously worked with Procter & Gamble and Selective Beauty, but the fragrance line has since been halted. Founded in 1951 by Achille Maramotti, Max Mara now has nearly 2,500 stores in more than 100 countries around the world.
Notably, Shiseido has also signed perfume licensing agreements with a number of fashion brands, including Issey Miyake, Tory Burch and Narciso Rodriguez, among others. Since the beginning of this year, a number of fashion brands have reached licensing agreements with beauty groups, including Coty Group signed a licensing agreement with Marni in February this year, the group also renewed the fragrance licensing agreement with Jil Sander, another brand of OTB Group, and L'Oréal also won the Miu Miu beauty license in February.
■ Shiseido's BAUM Hoki will withdraw from the Chinese market
Image source: BAUM Baomu's official Weibo
Recently, Shiseido's high-end skincare brand BAUM Baomu issued a store closure announcement on the Tmall flagship store, saying that it will no longer accept new orders from July 10. At present, the official BAUM mini program has also been discontinued. In terms of offline channels, some industry insiders said that BAUM's Baomu counter had been withdrawn at the end of June. Shiseido said that due to strategic adjustments, the BAUM brand has decided to stop selling products in the Chinese market.
According to public information, BAUM Baomu and The Ginza GoGinza are brands brought to China by Shiseido Group at the 2020 CIIE, and the pricing range of BAUM Baomu products is about 500 yuan to 1,000 yuan, focusing on the concepts of natural, environmental protection and additive-free. In 2021, BAUM entered the Chinese market. At that time, Shiseido had already established a strategy of prioritizing high-end brands, successively cutting out marginal businesses such as hotels and inns, focusing on the optimization of the brand portfolio, and continuously increasing the sales proportion of high-end brands. As a result, BAUM was seen at the time as a card for Shiseido to complement its portfolio of mid-to-high-end brands in China. From packaging to content marketing, BAUM revolves around the concept of a forest of trees. Its skincare benefits are also claimed to be inspired by the three major powers that trees have existed on the earth for 100 years – water storage, growth and resistance. However, BAUM does not explicitly point out the core ingredients and their efficacy and mechanism of action, but only emphasizes that the product is more than 90% natural ingredients and its mildness and safety.