At present, in the domestic automobile market, the presence of joint venture brands is getting lower and lower, with the rapid development of domestic brands and the rise of new forces, the attraction of traditional fuel vehicles to consumers is getting weaker and weaker. Moreover, domestic cars generally have a very high cost performance, whether it is the appearance design or interior style, it is much stronger than the general joint venture brand.
This is also why more and more consumers are willing to choose domestic cars, natural domestic cars and new power models of the best-selling, the impact on the sales of joint venture brands is still very obvious, although like Toyota, Honda, Volkswagen and other joint venture brand models sales decline is not so obvious, mainly they have adopted a price reduction sales strategy, cost performance has been improved.
And like Hyundai, Chevrolet, Buick and other joint venture brands sales decline is more obvious, after all, their brand influence is not so great, especially Hyundai car sales can crush Toyota, Honda, if it were not for Elantra N's excellent product force forced Hyundai back into the public's field of vision, it is estimated that everyone is about to forget it.
The good news is that Hyundai has once again brought us a powerful midsize sedan, and it's the all-new Sonata. I believe we all know that the B-class car wins the world, the B-class car represents the comprehensive strength of the car company, the design, configuration, technology, price and other aspects must be online, and any of the shortcomings can not attract the attention of consumers.
The Sonata fully has these advantages, the starting price of the Sonata is only 132,800, and there is currently a discount margin of nearly 40,000 in the market, from the original 139,800 directly to 100,500, you must know that this is a B-class car, the original price is much lower than the competition, and now it has dropped to 100,000, what Yager, Camry, Magotan have to stand aside.
In terms of design, the Sonata is also quite interesting, with the exterior adopting the latest design language, and the front face adopts a more sporty and exaggerated design approach. The oversized grille features a blacked-out grille and a three-section design with side air intakes on both sides, giving it a fierce look.
The headlight clusters on both sides adopt the popular through-type design, and the daytime running lights and turn signals are integrated into the light clusters, and the adaptive high and low beams are standard. The hood also uses a number of strong and powerful lines design, with the design of the front edge of the downward press, quite a sports car look.
The side of the car has a rich and stiff waistline, 17-inch multi-spoke wheels at the front and rear, and the roofline slides sharply from the B-pillar to create a fastback shape. The body size is 4945*1860*1450mm, and the wheelbase is 2875mm, although the body length and wheelbase have been reduced compared with the previous generation model, it is still the largest in the same class of models.
The tail shape is similar to the front face and adopts a bolder design, the upper rear wing is embellished with black decoration, and the tail light clusters on both sides adopt a through-type design, forming a strong visual effect with the combination of some black decorative parts. The large black surround below has a double-sided dual exhaust layout.
The interior adopts a new layout style, the left side is a three-spoke multi-function steering wheel wrapped in leather, and the front is an integrated curved screen composed of a 12.3-inch LCD instrument cluster and a 12.3-inch display.
In terms of materials, a large number of soft materials are used, and there are chrome decorations and stitching embellishments, and the grade is not inferior to 200,000 competitors. In terms of equipment, such as tire pressure monitoring, lane departure warning, active braking, fatigue driving reminder, forward collision warning, automatic parking, hill assist, reverse camera, cruise control, etc., are all standard equipment.
In terms of power, it is equipped with 1.5T and 2.0T engines, of which the 1.5T engine has a maximum power of 170 horsepower and a maximum torque of 253 Nm, and the 2.0T engine has a maximum power of 250 horsepower and a maximum torque of 353 Nm.
Overall, the performance of the new Sonata in all aspects is very good, whether it is the exterior design, interior style or power system in the same level of models are the best, and now it has dropped to 100,000 yuan, no wonder the sales have risen all the way after the listing, and the wholesale volume in May reached 5331 units, of which 3243 are exports.
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