On July 4, BYD's 8 million new energy vehicles officially rolled off the assembly line at its factory in Thailand, becoming the first car company in the world to achieve this achievement. The "new species of pure electric vehicle" Dolphin was unveiled as BYD's 8 million new energy model off the assembly line. At the event, Wang Chuanfu, Chairman and President of BYD Co., Ltd., delivered the 8 million new energy vehicle Dolphin to Prince Dispanadda Diskul, CEO of the Queen Mother Foundation of Thailand.
As the first model created by BYD's e-platform 3.0 technology, the Dolphin has a full-dimensional leading edge of new design, new intelligent connectivity, new experience and new technology, while setting a new benchmark for the value of A0-class sedans, it also breaks the boundaries between independent and joint ventures, new energy and fuel, and leads the entire industry and market to turn to a new track.
Enabled by technology, BYD continues to lead the industry reform
Behind the 8 million achievements is BYD's leading technical strength in the field of new energy vehicles. Relying on more than 102,800 technical R&D personnel and a total R&D investment of more than 100 billion yuan, BYD has mastered the core technologies of the whole industry chain of new energy vehicles such as batteries, motors, electronic controls and vehicle-grade chips, and has disruptive technologies such as blade batteries, DM hybrid technology, e-platform 3.0 Evo, and Yunyuan, and continues to lead new changes in the industry.
In the past June, BYD sold 340211 new energy passenger cars, a year-on-year increase of 35.2%, of which 10,860 Dolphin were sold hotly, and the cumulative sales on the market have exceeded 680,000. BYD's 8,000,000th new energy vehicle Dolphin officially rolled off the assembly line at its plant in Thailand, which not only created a new milestone for BYD, but also opened a new chapter in BYD's globalization process.
Continued to sell well at home and abroad, and the "global model" Dolphin promoted the high-speed and high-quality development of electrification in the A0-class market
As the first model of BYD's marine network marine car series, the "global model" Dolphin is also the main team member of BYD's new energy vehicles to open up overseas markets, with global design, global standards and global quality.
As of May 2024, the cumulative export volume of Dolphins has exceeded 90,000 units. It has won the love of consumers in Thailand, the United Kingdom, Norway, Brazil, Australia, New Zealand, Singapore and other countries and regions, and has won the monthly sales champion of pure electric models in the Thai market for 6 times since August 2023, becoming the 2023 electric vehicle sales champion in the Brazilian market, and won the five-star safety rating of the European New Car Safety Assessment Association E-NCAP, the European AUTOBEST "Best Cars to Buy in Europe in 2024", and the Brazilian automotive magazine "AutoEsporte" 2024 Car of the Year Awards" and other awards.
Since its launch in August 2021, Dolphin has not only won the annual sales champion of the domestic A0-class market in 2022 and 2023, but also set a new annual sales record in the domestic A0-class market with 367419 units in 2023, and won the domestic A0-class car sales championship 27 times and the A0-class car sales championship 20 times.
Driven by Dolphin, the domestic A0-class car market share will increase from 2.97% in 2021 to 4.1% in 2023, with a market share growth rate of 38.05%. As the market segment becomes more and more active, new products continue to enter the market, which also makes the A0-class models that used to win solely on price turn to user experience as the core drive, leading the industry to achieve high-quality development. At the same time, the proportion of new energy vehicles in the A0-class sedan market increased from 19.81% in 2021 to 62.62% from January to May 2024.
Full-dimensional leading product strength + young marketing, Dolphin continues to practice the "user-oriented" concept
Thanks to the technical empowerment of BYD's pure electric exclusive platform, e-platform 3.0, all Dolphin models are equipped with high-safety and long-life blade batteries as standard, which is safe and secure, and the world's first 8-in-1 electric powertrain and battery pack refrigerant direct cooling and direct heating technology, and all models are equipped with heat pump systems as standard, which can make the vehicle have excellent energy efficiency and endurance performance under different temperature conditions. In addition, the dolphin also has many practical configurations such as DiLink intelligent network system, DiPilot intelligent driving assistance system, VTOL mobile power station, etc.
In addition, Ocean.com has also continued to innovate in the field of marketing, participating in the 2024 Lanzhou Marathon as a top partner, forming a running group of more than 100 car owners, cheering for the EMBA alumni race, and jointly unlocking a healthy lifestyle; And join hands with the popular IP milk dragon to build an interesting communication bridge with users; It also cooperated with Hunan Radio and Television to carry out activities such as the car music and food night market, and the Beijing Starry Sky Camping Festival with Mafengwo, so as to shorten the distance with consumers in a younger marketing way.
New energy is reshaping the automotive market with an irreversible trend. As a benchmark brand of new energy in China, BYD leads the trend of global new energy with its excellent technical strength and global layout. BYD's new energy vehicles have been used in more than 400 cities in 88 countries and regions around the world. With the completion and commissioning of the Thailand plant, BYD's globalization process has also opened a new chapter, and Dolphin, as the main member of BYD's new energy vehicle to develop overseas markets, will also provide green and exquisite travel life for users in more countries.