The beauty of quantification comes from the wind. At 14 o'clock in the afternoon of July 3, Xpeng MONA M03 made its world debut. This intelligent pure electric hatchback coupe for young users has attracted the attention of the industry with its unique AI quantitative aesthetic design. He Xiaopeng, Chairman and CEO of Xpeng Motors, and JuanMa Lopez, Vice President of the Styling Center, attended the live broadcast to deeply interpret the design and creation concept and technical strength behind the Xpeng MONA M03.
AI Quantitative Aesthetic Design is here for the young
As the first model of the MONA series, the Xpeng MONA M03 carries a new thinking of Xpeng Motors on the electric market and user needs. At present, the automobile market within 200,000 accounts for nearly half of the industry's market share, and the decent A-class sedan has become the mainstream choice of family users.
With the growth of the "Internet generation", young users have entered the home field of consumption, and consumer demand has ushered in a new upgrade. What they need is not a decent means of transportation and a cookie-cutter travel experience, but a fashion item that can take into account both appearance and a sense of technology, and a personality label that can highlight self-assertion. It is necessary not only to have a design that is in the soul at a glance, but also to have intelligent technology that has been loved for a long time.
He Xiaopeng, chairman and CEO of Xpeng Motors
Innovation has always been engraved in the genes of Xpeng Motors, in order to meet the "good-looking and interesting" consumption needs of young users in the pure electric era, Xpeng Motors spent nearly four years and invested more than billions to create China's first intelligent pure electric hatchback coupe in the market segment - Xpeng MONA M03. In this regard, He Xiaopeng said: "Xiaopeng is willing to spend a little more cost and time to build a "good-looking and interesting" car for young people. ”
胡安马·洛佩兹(Juan Ma Lopez)
At the Xpeng MONA M03 debut press conference, the world's top designer JuanMa Lopez also made his public debut after joining Xpeng Motors. From Lamborghini and Ferrari to the leading new forces, Juanma's spirit of pursuing forward-looking breakthroughs in art coincides with Xpeng's pursuit of extreme innovation in technology. At the event, Juanma elaborated on the aesthetic elements of car design and the aesthetic genes of Xpeng MONA M03. "The Xpeng MONA M03 is a very beautiful car for young people," he said. ”
Xpeng MONA M03 adopts a new AI quantitative aesthetics, not only has a classic and beautiful coupe attitude, but also is equipped with a large AGS fully integrated active air intake grille, electric liftback tailgate, 621L large trunk and other over-the-top configurations, and the drag coefficient of 0.194 makes it the world's lowest wind resistance mass-produced pure electric hatchback sedan, realizing the perfect balance of artistic beauty and travel experience, steadily grasping the travel needs of young people to "turn the world upside down", and becoming the only intelligent pure electric hatchback coupe in the same gear.
Fall in love at first sight The proportions of the supercar show the visual tension
As the core soul of the coupe, the body attitude determines the aura of the whole vehicle. Classic coupe designs tend to have a wide-body, low-lying visual center of gravity that creates the feeling of flying close to the ground. Xpeng MONA M03 has carefully adjusted the body proportions with quantitative aesthetics to create an extremely low-lying wide-body coupe attitude, with a low center of mass of 479mm, an aspect ratio of 3.31, an aspect ratio of 1.31 and a tire height ratio of 0.47.
In the details, Xpeng MONA M03 pays attention to everywhere. The vehicle lines are full of science and technology, and the "010" digital star light group on the front face echoes with the taillights, subverting the traditional styling design, which is very elegant and high-end, and the concept of "binary" is not only a tribute to the AI era, but also a romantic ingenuity that belongs to Xiaopeng's "science and engineering man". The headlight cluster has more than 300 built-in LED lamp beads, coupled with cutting-edge thick-walled light guide technology, which is highly recognizable when lit up at night.
In terms of color matching, Xpeng MONA M03 provides 5 solutions, among which Xinghan Mi and Xingyao Blue meet the diverse aesthetic needs of young users with elegant low-saturation colors.
Playing with the wind makes the impossible possible
Behind the stunning styling of Xpeng MONA M03 is the profound technical precipitation of Xpeng Motors and its stubborn pursuit of breaking through the limits. Xpeng Motors hopes to bring an unprecedented travel experience to young users through technological innovation and uncompromising, which can not only satisfy their yearning for poetry and distant places, but also accommodate their current life pursuits.
Products within 200,000 are generally extravagant about wind resistance, but from the beginning of the design, Xpeng MONA M03 has integrated the idea of "low wind resistance" into the manufacturing process, and the whole system is equipped with the same AGS fully integrated active air intake grille as the supercar, and the irregular single-blade design and appearance modeling are integrated, which can balance the wind resistance optimization and electric drive cooling needs at different speeds, and intelligently adjust the opening and closing.
Xpeng MONA M03 has carried out more than 1,000 scheme analyses, underwent 10 wind tunnel tests of more than 100 hours, achieved 15 key group optimizations, and finally became the world's lowest wind resistance mass-produced pure electric hatchback coupe with an excellent performance of Cd0.194, reducing energy consumption by 15% per 100 kilometers and increasing the cruising range by up to 60 km. It truly realizes the balance between the golden body ratio and the interior space, rational technical requirements and perceptual aesthetics, making it possible to ride the wind at your fingertips.
Large space to meet the needs of all-scenario travel
For a long time, in order to pursue the smoothness and beauty of the contour lines of the whole vehicle, the coupe has to sacrifice the overall riding space, resulting in aesthetics and space becoming a difficult problem to achieve both, unable to meet the travel needs of users in all scenarios. Xpeng MONA M03 breaks this perception, with a length of 4780mm and a wheelbase of 2815mm, it brings a size performance comparable to that of the B-class, coupled with the 63.4° largest front windshield inclination design in the same class, reducing wind resistance while creating a low and elegant front cabin profile, and the space experience is leading the class.
At the storage design level, Xpeng MONA M03 is equipped with an electric liftgate as standard, and the large volume of 621L can place 1 28-inch and 4 20-inch suitcases at the same time. The opening width of 1136mm makes it more elegant to pick up and place items, whether it is a daily city commute or a weekend suburban walk, it can fully meet the needs of young users in all scenarios, and enjoy comfort and comfort on every journey.
Through the perfect integration of technology and art, Xpeng MONA M03 shows the infinite possibilities of intelligent travel in the electric era. For young users who crave freedom and individuality, having a pure electric hatchback sports car with both a sense of technology and a sense of luxury is about to become a reality. For the pure electric market below 200,000, new surprises are coming. In addition to the stunning styling design, Xpeng MONA M03 will also be equipped with different intelligent driving solutions according to user needs. Online reservations are now available and will be officially launched in August, so stay tuned.