The catering industry plays a key role in promoting consumption, benefiting people's livelihood and stabilizing employment, and it is imperative to promote the high-quality development of the catering industry. At present, with the empowerment of domestic digital and intelligent catering reform, it is also leading the catering franchise and digital intelligent cash register system to achieve new growth, which has become a new trend in the development of the catering industry. According to relevant reports, from digitalization to digital intelligence, more catering companies recognize the role of digital intelligence tools as the engine of the three core growth points of operational efficiency, membership value and brand scale. The changes brought by digital intelligence to catering enterprises are mainly reflected in the optimization and innovation of the operation mode of the traditional catering industry, while digital intelligence catering enterprises are more about in-depth exploration of the application scenarios and potential value of digital intelligence in key links such as marketing, product research and development, and large-scale expansion.
In the domestic digital and intelligent catering SaaS service market, Keruyun has more than 800 service providers, covering more than 2,000 counties and cities across the country, and has cooperated with 1.81 million merchants in total.
Under this trend of digital intelligence, what kind of capabilities are more favored by catering businesses? Keruyun's digital and intelligent SaaS tools + new media marketing capabilities + in-depth member operation services may be able to open up new ideas for the catering industry.
One
Online multi-platform drainage, in order to solve the problem of merchant drainage and customer acquisition
Not only should we go to the platform to find customers, but also marketing should prescribe the right medicine
As an ordinary business, if you want to do marketing to attract customers, then you can't put your eggs in one basket. The marketing methods of each public domain platform are different, and most merchants lack the experience of independent operation and management of multiple platforms.
It is reported that the comprehensive solution brought by Keruyun's "multi-platform drainage capability" can help catering businesses achieve public domain platforms such as Douyin, Kuaishou, Xiaohongshu, Meituan, AutoNavi, Alipay, and WeChat video accounts. Provide diversified online marketing services according to the needs of merchants to achieve accurate drainage on multiple platforms.
Combined with a variety of marketing strategies, such as on the Douyin platform, assist merchants in the operation of enterprise accounts, launch short videos and node live promotions, etc., to drive the performance and sales of merchant packages, or on the Xiaohongshu platform, assist operators to publish sketches and texts around the package, so as to achieve the effect of drainage and promotion conversion, making it easier and more efficient for catering businesses to acquire customers.
Two
There are sales, and there are more members
New media marketing, membership increment is guaranteed
According to industry analysis, since the integration of Keruyun and Delicious, its "digital intelligence SaaS + new media marketing" service has been attracting much attention in the catering industry. Many catering businesses are trying to cater to the traffic boom brought by multi-platform group buying and live streaming, but most of them only rely on "passionate ordering" to drive one-time consumption traffic, and group buying has no sales, let alone merchant members.
It is understood that Keruyun's new marketing service can help catering businesses carry out services such as Douyin live broadcast, talent visit with packages and brand account operation, and can also achieve membership increment through three major paths.
Douyin verification one-click meeting: While helping catering businesses continuously improve brand awareness and exposure in Douyin live broadcast, they not only bring considerable sales through the setting of single products and packages, but also can join the club after verification at the store, and there is a new increase in members;
Community one-click meeting: Catering businesses can also use the 80 million active consumers in the WeChat mini-program to carry out accurate community marketing conversion, realize community one-click membership, and fast accurate conversion of members;
Offline membership: For offline scenarios, in the process of ordering in the Mini Program, you can also directly type in the meeting, and use coupons and points, so that it is no longer difficult for merchant members to precipitate.
It can be seen that Keruyun's new media marketing service guarantees the increment of merchant members, truly realizes the "public domain to private domain", and directly precipitates members into the merchant membership pool and becomes the digital membership assets of merchants.
Three
Member operation, good tools have good results
CRM professional affiliate marketing tools to turn customers into regular customers
When merchants rely on public domain platforms to attract and convert a group of consumers, how to revitalize the "private domain membership pool" to make it continue to generate repeat purchases has become a problem that plagues many merchants. It is understood that due to the lack of marketing ideas and the lack of understanding of membership play, these businesses have been relying on platform marketing, and the cost is getting higher and higher, and the traffic is still not retained.
In this regard, Keruyun gives full play to its unique product power of digital and intelligent SaaS, and builds an exclusive membership data center for merchants through CRM professional membership marketing tools to manage consumers' personal information, consumption habits, preferences and other data.
According to the consumer's personal preferences and historical consumption, accurately configure member marketing activities and provide membership stored value solutions, precipitate members that really belong to the merchant, rather than platform members, The data report in the CRM can also analyze the consumption trend of consumers, the effect of promotional activities, etc., and do a good job in membership operation for merchants, so as to optimize the membership operation strategy, promote the amount of customer orders, let customers become frequent customers, revitalize the membership assets of merchants, and help merchants brand upward operation.
This time, the upgrade of Keruyun's core capabilities marks that Keruyun, which integrates "digital intelligence SaaS + new media marketing" services, has formed a complete set of service upgrades for the links of attracting new customers, drainage, customer acquisition, and repurchase, and has taken another solid step in the digital and intelligent transformation of catering enterprises, providing strong SaaS technical support for catering enterprises, and helping the healthy and sustainable development of catering enterprises through the value of new media marketing services.
Keruyun said that in the future, Keruyun will continue to innovate and integrate digital and intelligent catering, further play the leading role of the catering industry in market development, give full play to Keruyun's digital strategic thinking and strong massive market resources, and continue to help China's digital and intelligent catering SaaS go higher and farther, so as to realize the opening of stores all over the world.