On June 30, under the guidance of the National Public Culture Development Center of the Ministry of Culture and Tourism, sponsored by the Gansu Provincial Department of Culture and Tourism, and undertaken by the Gansu Provincial Cultural Center, Lanzhou Municipal Bureau of Culture and Tourism, the Xigu District Committee of the Communist Party of China, and the People's Government of Xigu District, Lanzhou City, the first performance of the 36th "Spring Green Longyuan Xigu Summer" People's Grand Stage Square "Ode to the Party and Forge Ahead" kicked off in Xigu Jincheng Park Square.
Xigu District adheres to the people-centered cultural work orientation, with the goal of meeting the growing diversified, multi-level and multi-faceted spiritual and cultural needs of the people, and through mobilizing all available resources and the enthusiasm of all aspects of society, innovating the ways and means of public cultural activities, cultivating cultural activity carriers and teams, inheriting and innovating and developing the "Xigu Summer People's Grand Stage Square Literary and Art Performance" (hereinafter referred to as "Xigu Summer") that has been held for more than 30 years. While enriching the spiritual and cultural life of the grassroots masses, it has formed a cultural activity brand that highlights the local cultural heritage, displays the characteristics of regional culture, and carries the memory of the times.
Respond to the needs and mobilize the enthusiasm of the masses to participate
In the 80s of the last century, the art troupe or related institutions of various enterprises and institutions in the district organized employees to carry out a variety of literary and artistic activities, and the Xigu District Cultural Center should build momentum and organize various outstanding literary and artistic teams and individuals to carry out the "Huanhu Music Festival" in Xigu Park, that is, the first "Xigu Summer".
According to the purpose of "mass culture serving the masses", the District Cultural Bureau and the District Cultural Center have tried to hold in many places such as the Petrochemical Cultural Palace, the Sanmao Factory Workers' Cultural Palace, Jincheng Park and other places with the strong support of the District Party Committee and the District Government, and with the help of the enterprises in the district. Later, based on the consideration that the mass stage is close to the masses, it was finally chosen to be held in Jincheng Park Square in the middle of summer every year, and insisted on building a people's stage for the local people for 35 consecutive years with the principle of "close proximity, no charge, and wide absorption".
The masses are not only the service objects of public cultural activities, but also the main participants in public cultural activities. "Xigu Summer" has always been to meet the people's growing diversified, deep-seated, all-round spiritual and cultural needs as the starting point, to explore and carry out the stage form of mass compilation, mass performance, mass watching, and mass music, with the aim of fully mobilizing the enthusiasm of all walks of life to participate in the stage through the government and the masses to jointly build a stage.
In order to ensure that the literary and artistic programs arranged by the masses can be on the stage and be well received, the rehearsal takes the innovative public cultural service model as a breakthrough, and turns the "government serving food" into "the people's à la carte", from March to May every year, the district cultural center will hold literary and artistic counseling month activities, organize professional and technical personnel to sink to the township streets, enterprises and institutions and various art training institutions, go deep into the literary and artistic teams to understand the artistic needs of the masses, and customize or arrange and guide various literary and artistic programs according to the situation of different literary and artistic teams. After counseling or packaging of theatrical programs on the stage of "Xigu Summer" performance or display, not only enrich the spiritual life of the masses, but also the government public cultural service platform and the cultural needs of the masses effectively docked, through the "bottom-up, demand-based" cultural stage to the door of the masses, so that public cultural services in the fireworks increasingly fashionable and elegant, in the folk wisdom to improve the quality, and finally won the recognition and support of all sectors of society.
Co-organized by local enterprises to show the picture of the era of theatrical performances
Since its establishment, in accordance with the concept of "carrying forward traditions, inheriting classics, creating high-quality products, and benefiting the people", "Xigu Summer" has been actively jointly organized with enterprises and institutions in the district, and actively mobilized the enthusiasm of employees of enterprises in the jurisdiction every year.
In order to improve the quality of the activities, the Xigu District Cultural Center, together with the trade unions of various companies, organized the company's literary and art lovers to arrange literary and artistic works that reflect the main theme of the times and the spirit of the enterprise. The literary and artistic works of the employees of the enterprise are both ideological and artistic, which greatly improves the quality of the whole performance and provides a reference object for other mass literary and artistic teams; And this stage is also constantly urging the literary and art lovers of various enterprises to continuously improve their artistic level and enrich the expression of their programs, and finally form a model of the times in the win-win development pattern of local enterprises.
"Xigu Summer" has set up a program review and screening system, improved the selection and reward mechanism, and encouraged original literary and artistic works, especially those that reflect the main theme of the times and the new face of society in a timely manner. Take the original works in recent years as an example: there is a sitcom "Warm Earth" with the theme of advocating garbage classification and creating a civilized city; There are songs "Chinese Power" and sketches "I Have Something to Say to You......" that encourage the masses to fight; During the study and education of party history, he created the sketch "Heirloom" that embodies the spirit of revolutionary inheritance; To celebrate the 100th anniversary of the founding of the Communist Party of China, the scene poem recitation "A Spark Can Fire the Plain" and the dance "Eight Women Throw into the River" and so on. These literary and artistic works take the promotion of the spirit of the times as the creative standard, showing everyone a picture of the times that combines life and art.
Extend the fashion and enjoy the fruits of culture to benefit the people
The stage change of "Xigu Summer" is the epitome of the country's social and economic development and the progress of the times, the initial performance of "Xigu Summer" has no background and no stage, and is presented in the form of open-air performances, and later developed into a combination of spray painting and lighting, and now with the help of sound, light, electricity modern stage performance form to attract the attention of the masses, through the reasonable absorption of a variety of art forms and cultural elements, new technology, new media and other high-tech into the stage performance.
In terms of communication methods, "Xigu Summer" has gradually broken the traditional and face-to-face stage communication methods, and launched digital communication such as "live broadcast of the performance" and "cloud live broadcast" of the platform in a timely manner. By broadening the communication channels and expanding the audience group, the service efficiency of public culture has been greatly improved.
In order to continue the vitality of cultural activities, "Xigu Summer" was once hosted by the Xigu District Party Committee and the District Government, in recent years, the rehearsal has been bigger and stronger, through the way of "going out, please come in", and the provincial and municipal authorities have joined forces, co-sponsored by the Gansu Provincial Department of Culture and Tourism, the Gansu Provincial Cultural Center and the District Party Committee and the District Government, the stage will be upgraded to "Spring Green Longyuan Xigu Summer People's Grand Stage Square Literary and Art Performance", and combined with the work priorities of the provinces and municipalities, carefully plan each performance, so that each performance has a theme, Each show has its own characteristics, and the whole show has its highlights. The content of the performance is also on the basis of the original mass boutique programs, absorbing professional teams from all over the province to participate in the performance, making it an important platform for learning and exchange of literary and artistic teams inside and outside the region.
In terms of financial security, at first, the performance funds of "Xigu Summer" have been allocated by the district party committee and the district government in coordination with relevant departments, which effectively guarantees the smooth progress of the performance. After the union with the Gansu Provincial Cultural Center, the Gansu Provincial Cultural Center sponsored part of the performance funds. In recent years, in order to alleviate the shortage of funds at the district level, the "Xigu Summer" Scheduling Office has cooperated with social institutions to absorb a part of the social funds through title or sponsorship, realizing the new idea of local governments and small and micro enterprises jointly helping the development of public culture.
The "Xigu Summer" cultural brand is a vivid practice of cultural inheritance, integration and innovative development, and the long-lasting and far-reaching reasons for the activities have lasted for more than 30 years are: the government effectively mobilizes enterprises, institutions and social forces in the jurisdiction to participate in the construction of cultural brands; Cultural functional departments and cultural management enterprises work together to keep up with the requirements of the times, mobilize the power of the masses, and rapidly promote the upgrading and development of cultural brands and social practice. (Lanzhou Daily)