On July 2, a media report said: "On July 1, new energy vehicle brands such as BYD, Wei Xiaoli, and Hongmeng Zhixing announced their sales in June. "In the June sales list of new car-making forces produced by an automobile website, Hongmeng Zhixing is also impressively among them.
At 19:35 on July 1, the official account of Hongmeng Zhixing under the name of Huawei Device Co., Ltd. released a news: Hongmeng Zhixing topped the sales volume of China's new power brand in the first half of 2024. It turned out that the Hongmeng Zhixing official account was the initiator.
In fact, HarmonyOS is not a new energy vehicle brand or a new power brand, it is not a car brand at all, but an intelligent vehicle technology ecological alliance under Huawei. The editor of the Hongmeng Zhixing official account was also confused.
HarmonyOS Zhixing is the previous Huawei smart car model
As China's top technology company, Huawei believes that there is no shortage of Huawei cars in China. Huawei's goal is not to build cars, but to help auto companies build good cars and lead China's automotive intelligence.
Huawei's smart car business cooperates with automakers in three modes: parts supply, solutions, and smart cars. Among them, the car company that adopts the solution model is Changan Automobile, and the brand is AVATAR. Automakers that have adopted the smart car model include Celis, Chery, BAIC and JAC.
On November 9, 2023, Huawei announced that Huawei's Smart Car business will be upgraded to HarmonyOS Zhixing. What is HarmonyOS Zhixing? According to the definition of HarmonyOS official website: Harmony Mobility Alliance (HIMA) is a Harmony Intelligent Vehicle Technology Ecological Alliance, which aims to work with partners to promote the development of automotive intelligent technology, create excellent smart car products for users, provide the ultimate smart travel experience, and bring the digital world into every vehicle. Cart. Huawei's smart mobility solutions include intelligent driving, intelligent cockpit, intelligent driving control, and software-defined vehicles.
At present, the car companies that cooperate with Hongmeng Zhixing include the Wenjie brand of Cialis, the Zhijie brand of Chery, and the Xiangjie brand of BAIC, and the models launched are Wenjie M5, Wenjie M7, Wenjie M9 and Zhijie S7. The brand's first model, the S9, will be launched in August this year. The name of the brand has not yet been confirmed for the model that Hongmeng Zhixing will cooperate with JAC.
Asking the world, the wisdom world, and the enjoyment world are not Huawei's brands
When an automobile website introduced the Wenjie brand, it said that Wenjie is a car brand owned by Huawei. This explanation is patently wrong.
Wenjie is a new energy vehicle brand jointly created by Huawei and Celis. Huawei provides whole-process support for the brand in terms of product design, industry chain management, quality management, software ecosystem, user management, brand marketing, and sales channels, creating a new model of joint business and in-depth cross-border cooperation. However, the ownership of the Wenjie brand belongs to Cialis. Huawei does not have the qualification to make cars at all, while Cialis has the qualification to make cars, and all the models in the world are reported by Cialis in the catalog of the Ministry of Industry and Information Technology. In the same way, Zhijie and Xiangjie are new energy vehicle brands under Chery and BAIC.
Compared with Chery Automobile, Cialis is relatively weak in terms of R&D capabilities and manufacturing capabilities among domestic automobile companies. Huawei is deeply involved in the building of the Wenjie brand. As for the intellectual world and the enjoyment world, Chery and BAIC are more deeply involved.
HarmonyOS is different from NIO and Xiaomi Auto, the latter two are real cars, while HarmonyOS is only empowering. There is no Huawei car brand in China.
The editor of the Hongmeng Zhixing official account, when sending messages in the future, you must figure out your own positioning, and don't compare yourself with car brands. And other automotive media should not use false rumors to mislead the masses of melon-eating people. (ENDS)