Text: Li Dan
Sun Chengxiao, who holds the famous masterpiece "Jinsha Boyfriend", ushered in a reversal of word-of-mouth a few days ago, and became the second man to passively accept an apology from the whole network after Zhou Yiwei.
The reason is that Sun Chengxiao participated in Youku's new variety show "Island Boy", in which he worked hard for 13 people's meals, but was made late by the captain Chen Yunong's yin and yang rice, did not listen to the command, and had no sense of teamwork.
Under the backdrop of Chen Yunong's words, Sun Chengxiao's advantages of being able to cook, taking care of the overall situation, and understanding of proportions have become particularly prominent, so netizens have said, "It turns out that Jin Sha was serious when she praised her boyfriend." "I'll admit I was too loud for him before." "I didn't expect Sun Chengxiao to be a normal person in this variety show."
At the same time, "Island Boy" also successfully set off a wave of discussion on the Internet with this "table storm". If there is controversy, there will be topics, and if there is a topic, there will naturally be attention, seeing that more and more viewers are being pinched by "Island Boy", the popularity of this variety show has begun to reverse, just like Sun Chengxiao's reputation.
It's not farming, it's island transformation
At first, many netizens were criticizing "Island Boy" as a hard rubbing "Let's Farm the Land".
The program synopsis of the former reads, "In 120 days, 13 teenagers with different personalities and backgrounds worked together to build an island, which is an upgrade of the island and the growth and progress of the teenagers." The introduction of the latter program is, "10 young people, 190 days in a down-to-earth manner, sowing, irrigating, fertilizing, and harvesting on 142 acres of land, and the members grow together with the wheat." ”
In a literal sense, "Island Boy" is nothing more than changing 10 people to 13 people, 190 days to 120 days, and the land to an island, so it's no wonder that fans of "Ten Days of Diligence" are dissatisfied with this.
Since iQIYI has created a new farming track, there are not a few variety shows that want to "reproduce" "Let's Farm the Land". Tencent Video's planting variety show "Desirable Beans", Mango TV's orchard variety show "Boy in the Field", and iQiyi's own grazing variety show "Burning Moon" have all escaped the righteous punishment of "Ten Diligent Days" fans, and there has been no second successful case under the same routine.
On the other hand, after the broadcast of "Let's Farm 2", it could not escape the established fate of the N generation, and was accused by fans of chaotic editing, too many advertisements, and ugly food, "Sure enough, men become bad as soon as they are rich". It can be seen that "reproduction" is by no means an easy task, after all, fans have picky tastes, and they can not even buy the account of the deity.
And then again, the places that attract the audience of "Island Boy" are precisely those places that have not "reproduced" "Let's Farm".
For example, the casting direction of "Island Boys" is not plain. There are not only self-media bloggers with 2 million fans on the whole network, but also young people who have worked at Apple for two years and traveled around the world, as well as former fencer Dong Li, Xu Jinjiang's son Xu Fei, Jin Sha's boyfriend Sun Chengxiao, and Ding Zhen, a topic figure on the whole network......
Compared with other variety show guests in the farming track, although these people are not top stars, they are all controversial figures with their own topics, familiar faces in the eyes of the audience. Gathering them to work in the same show will be more interesting than all amateurs from the beginning.
In addition, the scheming of "Island Boy" is reflected in the creation of "anti-group portraits". The program team did not deliberately pursue the group portrait story between the 13 teenagers, but broadcast the fourth episode of "Table Storm", using the camera to directly present the conflict, which has the gunpowder flavor of "Flower Less 2" back then.
Some netizens commented, "I thought there would be another group of 'Ten Diligent Days', but I didn't expect it to be 'Thirteen Taibao'." But it was the daily quarrels of the "Thirteen Taibao" that made "Island Boy" out of the circle for the first time and completely opened up the popularity of this variety show.
"Island Boy" and "Let's Farm the Land" are more like two sides of the variety show market, some viewers enjoy the warm expression of "Let's Farm the Land", and there are audiences who love to watch the fierce conflict of "Island Boy", in essence, all this is not contradictory.
It's not a brother, it's a strange social
Compared with the "reproduction" of "Let's Farm the Land", "Island Boy" is more like a juvenile version of "Fifty Kilometers of Peach Blossom Dock".
When "Fifty Kilometers Peach Blossom Dock 2" was broadcast, "Dock Learning" once surpassed the status of "Flower Learning" and was used by netizens to appreciate it frame by frame. Nowadays, "island studies" has also become an interesting social discipline.
At the beginning of the "Dock Study", Song Dandan thought that the party could shorten the distance between the dock residents, so at the family meeting, he proposed that all the dock residents hold a welcome party and assign performance projects to everyone. When Wang Sulong, Wang Hedi, and Li Xueqin all had no choice but to accept the proposal, Wang Chuanjun unexpectedly chose to follow his heart, rejected Song Dandan, and bluntly said, "Before the meeting, I was always very happy, until I felt that I was forcibly pushed when it came to the performance program." ”
The same thing happened in "Island Studies". At the first plenary meeting of the 13 teenagers after they arrived on the island, everyone gathered and gossiped, eager to express their thoughts and opinions, and the whole meeting was a mess. At this time, it was Sun Chengxiao who had a cold face on the spot, and opened up to other teenagers, saying that he was a little annoyed, "I don't like to have this kind of meeting that wastes time and can't discuss things." ”
Here, Wang Chuanjun and Sun Chengxiao seem to have gotten the same script, acting as mouths for netizens in unfamiliar social relationships, triggering the birth of famous variety show scenes through embarrassment and coldness. And Chen Yunong, who was scolded in "Island Studies", is like Song Dandan in "Wuxue", although he will be hated by the audience because of some things, as long as his heart is not bad, he may be able to easily "whitewash" in the later stage.
Not only is the atmosphere almost the same, but the form of 13 teenagers grouping to create a cultural tourism project is also a bit of the meaning of the dock residents joining hands to innovate the "business format" in "Fifty Kilometers of Peach Blossom Dock".
Among them, Ma Qirui took the initiative to organize the plan, modify the plan and make PPT when the teenagers needed to report specific proposals to the local government. After the report, Ma Qirui wrote on her Weibo, "I tried my best, more than two hours, eight versions, more than 7,000 words, I think this is where I can dedicate my strength." ”
It is difficult to summarize which variety show "Island Boy" is "reproducing", the setting is close to "Let's Farm the Land", the atmosphere is similar to "Fifty Kilometers of Peach Blossom Dock", and the process of transforming the island is a bit like "Heartwarming Offer", these similarities with other variety shows are mixed together, and they constitute a complete and special "Island Boy".
The disadvantage of such a mixture is that the main mission line of "Island Boy" has become extremely inconspicuous, and the advantage is that this variety show is very suitable for dissemination in the era of short videos, and every controversial piece of content is worth watching separately.
It's not decompression, it's enough to catch the horse
In fact, the famous variety show scenes of "Island Boy" have not been interrupted since the broadcast.
When the teenagers held a meeting for the second time, Chen Yunong proposed to spend the only remaining 2,000 yuan of start-up capital to invite everyone to a big meal, which was regarded as a team building. Sun Chengxiao was speechless after hearing this, after all, he only ate a jar of eight-treasure porridge at noon in order to save money for the team, and the other members were also dissatisfied with this proposal, but because Chen Yunong was the captain, it was not good to directly refuse this somewhat outrageous proposal.
In the end, the team building still came as promised, but the members with their own thoughts obviously couldn't finish the meal together and peacefully, and after hearing the captain say that they could go back to the dormitory to rest, the members left the table one by one, leaving only Chen Yunong and Dong Li to stay in the KTV and sing. Chen Yunong, who was under too much pressure, cried bitterly in the KTV, feeling that everyone didn't understand him.
After the "dinner table storm" happened, Chen Yunong hid in the dark kitchen alone to drink water, as if thinking about whether he had done something wrong, and seemed to be struggling with whether he should apologize to Sun Chengxiao. And Sun Chengxiao didn't eat dinner because she was so angry, she went downstairs to the kitchen to find food, and Chen Yunong and Sun Chengxiao, who were almost doing it just now, met without warning.
After seeing the two of them meet, Niu whispered, "Stop fighting, please." While running to the dining room to report to the other members, "Help, the two of them met in the kitchen." Some viewers said that Niu Zaizai was very cute, and they really didn't want Chen Yunong and Sun Chengxiao to fight, but some viewers felt that Niu Zaizai was arching fire by doing this, and Chen Yunong and Sun Chengxiao would not have fought in front of the camera.
Dong Li, who loves to stir up trouble, is also one of the key targets of the audience's concentrated firepower and complaints, thinking that he is more hateful than Chen Yunong.
When the proposal was pushed internally, the other members conducted field research and drew pictures to explain, Dong Li and Chen Yunong sang and harmonized, criticizing the other members for being involuted; Before Chen Yunong wanted to spend 2,000 yuan on team building, it was Dong Li who privately proposed to Chen Yunong to invite the members to a big meal; When the "Table Storm" happened, Dong Li also pretended to uphold justice, "At my age, I can accept others pointing out my badness", which means that Sun Chengxiao is young and wants to save face, and he can't understand Chen Yunong's words.
Xu Langjun, the director of "Island Boy", said in an interview with the media: I believe that the thoughts, persistence and entanglements of these 13 teenagers are at the same frequency as the current young people, and "Island Boy" will let the teenagers do it and maintain the authenticity, and the process of the teenagers transforming the island is the story that is staged around us every day in reality.
In fact, this is also the reason why "Island Boy" is getting more and more popular, whether it is quarreling or reconciling, whether it is Sun Chengxiao who is liked by the audience or Dong Li, who is hated by the audience, the charm of "Island Learning" is real. And the truth in life must not be all warmth, positivity and positive energy, and the noisy and noisy famous scenes are not necessarily the so-called scripts.
Since the development of the variety show market, any content, form and concept is a new pot of old wine, but only people are uncontrollable variables, and the most correct thing that "Island Boy" has done may be that when all slow variety shows pay attention to healing, it "quarrels".