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The wind of "Xiongjing" is still blowing in the drama market.
Because of the good response of multi-line CP dramas such as "Splendid Stars", "Sauvignon Blanc" and "Ning An Like a Dream", the male competition element has been hotly discussed in the female frequency track in the past two years.
At the outpost of this year's summer file, Tencent Video and Youku took the lead in arranging big heroine dramas to fight, and the emotional display of one woman and many men is one of their commonalities.
Adapted from Yishu's novel of the same name, "The Story of Rose" takes the heroine Huang Yimei's four love experiences as the main line of growth, her first love Zhuang Guodong and senior Fang Xiewen have been OUT by her and the audience, and the soul mate Fu Jiaming died of illness It is regrettable, and the younger brother He Xi finally appeared in the epilogue.
"Between the Ink Rain and Clouds" is adapted from the ancient sayings written by Qianshan Tea Ke, telling the story of the heroine Xue Fangfei's revenge counterattack from a desperate situation, although there is no doubt that there is a two-way rush between her and the male protagonist Xiao Yu, but there are still "happy people" who support their cousin Ye Shijie to be the main room, and even regard their ex-husband Shen Yurong and the nameless fanatic as candidates for the harem.
From a creative point of view, "Xiongjing", as a relatively superficial high-point point, is naturally not the key support of these dramas, but it is indeed a hot spot promoted by the filmmaker and the audience, and it is worth discussing separately. As for how much impact the relevant public opinion will have on the creative side, it will take more time to prove.
In the past, Mary Sue dramas also loved to create dramas with one woman and many men, but the "male competition drama" that intersected with it actually put forward higher requirements for character creation and production standards. This kind of multi-line CP story foundation allows more publicity gameplay to come into being, and it also has unique advantages at the star-making level. Through conversations with some creators, combined with solid reserves to be broadcast, the competitive element may be able to prosper for a long time.
Mary Sue "Upgraded"
"Xiongjing" cannot be called a theme, but as an element, it usually appears with the big heroine. This kind of emotional relationship between one woman and many men has a long history, and the difference between the so-called "male competition drama" and the ancient Mary Sue drama is not big.
But if we take the drama with the concept of fire as an example, we can also find some creative ideas that have obviously evolved in them.
The first is to spend more effort to portray male characters other than the male one, so that they can have their own strengths and weaknesses in character design, and narrow the gap in roles.
For example, in a typical "Sauvignon Blanc", the male protagonist Xuanxuan is a childhood sweetheart who agreed with Xiaoyao to protect and accompany each other, the official partner Tu Shanjing was rescued by Xiao Yao, who was incarnated as Min Xiaoliu, when his life was dying, Xiangliu, who was not lost, chose to guard silently because of his hostile position, and Chishui Fenglong, who appeared the least, almost succeeded in taking the position as the object of marriage. The background determines the different personalities and demands of these four people, and affects the direction of their relationship with Xiao Yao and their final fate, which naturally generates a logical and engaging arc.
As literary planner Wu Yue said, "In the past, some idol drama male supporting actors were just tools who could not be loved, and they were written relatively flat, not like a 'person', but now the drama will shape them more full." Screenwriter Wang Jun agrees, he believes that one-to-many can basically be classified as a group drama, and the presence of supporting roles will not be too low.
Secondly, it can also be found that the "male competition drama" must take the heroine as the center of the world, and the growth line is the main context of the whole drama. They also dominate their relationships and have richer bonds and experiences. Like "Ning An Like a Dream", "For the Dark Fragrance", and "Between the Ink Rain and Clouds" all have real ex-husbands and brothers, Jiang Xuening also sincerely admired Bai Yueguang Zhang Sha, which has always emphasized "female cleanliness" on the idol drama track, in fact, boldly loosened some restrictions for creation.
Then, the reason why "Xiongjing" has become popular in the past two years is also very understandable, as a self-created concept on the audience's side, it projects the consumption demands of the audience of idol dramas dominated by women, including increasing the CP type, improving the initiative of the heroine, and reducing the constraints of the heroine.
The audience supports Xue Fangfei, who supports "Ink Rain and Clouds", to open the harem widely, not only arranging the male protagonist Xiao Yu, the male supporting actors Ye Shijie and Shen Yurong clearly, but also imagining Fu Heng and the emperor of "Yanxi Raiders". And the first two male protagonists in "The Story of Rose" are either too selfish or have a strong desire to control, which leads to more voices expecting Huang Yimei to be beautiful. This kind of drama-chasing atmosphere in which all the good ones are accepted and the bad ones are thrown away is a manifestation of the rise of women's consciousness.
But this does not mean that the creator can be completely freed, and there are also thunder points to avoid in the heroic drama.
"When several male protagonists compete for the love of a female protagonist at the same time, you can't write this female protagonist very freely." Literary planner Joyce said that basically this kind of drama will be in the form of a paragraph, and if the heroine is caught in the emotional entanglement of several male protagonists at the same time, the core reason cannot be placed on her.
Wu Yue believes, "The flower heart is a point that gives the heroine a gray scale, and it is easy to be scolded." This will immediately make the audience lose their sense of substitution, and even criticize. ”
Wang Jun also expressed a similar view, "The heroine decides who to be with, and then what kind of relationship she maintains with other people, she should be more cautious when dealing with it, even if it is sexually transferred." ”
However, the key to the quality of the play lies in whether the story is wonderful and whether the characters are reasonable. They also emphasized that everything must go according to the logic of the plot and the fate of the characters, and did not say what it must be or what it must not be.
Marketing is the real "competition"
Creation is not completely market-oriented, but the goal of publicity and distribution is nothing more than drainage and gold absorption. The popularity of "Xiongjing" is inseparable from the promotion of the filmmakers, and their marketing methods themselves have a strong sense of Xiongjing.
Tencent Video launched the Shura field, character wall and penalty wall voting sections for "Sauvignon Blanc", attracting audiences to interact while chasing the drama; Youku's "For the Dark Fragrance" set up a special barrage of "one-click poke to death" for the audience to vent their emotions, and the show also launched a CP blessing list in conjunction with Weibo.
This kind of project will be carried out when it is announced, and it is keen to create a variety of Shura fields, whether it is poster materials or live broadcasts of sweeping buildings, they are highlighting the characteristics of the big heroine who holds the moon with stars, which drives many male protagonists to the table together.
The actor's business outside the play is also a source of fame and scenes, which will form a new stimulation point.
For example, in the "live broadcast room incident" of "For the Dark Fragrance", Wang Xingyue specially went to Zhou Ye's room to live broadcast together and locked Zhang Yijie, who also wanted to come over, out of the door, and made the competitive relationship between the head of the family and Hua Rongzhou in the play consistent outside the play. The "husband is here" and "the ex-husband is the best" stalks in "Ink Rain and Clouds" were also born when Wang Xingyue and Liang Yongqi left a message to Wu Jinyan.
At the same time, unofficial assistance such as audience interpretation and Erchuang fandom is also further amplifying the influence of "Xiongjing".
"Between the Ink Rain and Clouds" itself is a one-to-one mode in terms of creation, but after the broadcast of the play, Ye Shijie and Shen Yurong, the two male supporting actors, also benefited a lot, the former's affectionate protection, and the latter's entanglement and depression have room for interpretation, and there is no shortage of discussions and outputs about them and the heroine on social media.
In Wang Jun's view, "(This kind of drama) is very important to establish different audience groups, and their antagonistic relationship has its own topicality, which is an indispensable part of the current 'Xiongjing' drama. ”
The male characters of "Male Drama" and the male actors behind them compete not only for the favor of the heroine, but also for the audience's love.
The emotional relationship between a woman and many men is naturally conducive to male actors, especially young people in the rising stage, and it is better to play these flesh-and-blood supporting roles than to play tools in some idol dramas. "Sauvignon Blanc" and "Ning An Like a Dream" helped Deng Wei and Wang Xingyue a lot to play Tu Shanjing and Zhang Sha. This kind of drama also proves the strength of the big heroine, and the relationship between mutual achievements is also good for the audience, and the actress with a solid basic plate.
It is not difficult to find that due to the complexity of the characters and the higher production requirements, the male competition element is also more common in large-scale dramas. At present, the "male competition dramas" on the market are all head projects.
Joyce said, "The complex CP structure requires more effort and cost, for example, finding male actors has to be comprehensive, everyone has their own characteristics, and there must be points that the audience likes." ”
Wang Jun mentioned, "Group dramas usually have extremely high requirements for creation, and many small production projects will not take so long to polish the script, nor are they willing to spend too much money on screenwriting work. ”
Of course, there are also small-scale "male competition dramas", but the attention is obviously not high, and the lack of audience interaction also makes the male competition element lose half of its meaning.
Solid reserves, looking forward to the second half
Wu Yue has participated in an S+ big heroine project with competitive elements, and the setting of multi-line CP after the broadcast of the drama has received an enthusiastic response. She revealed, "There must be market considerations in the creation of the project, but it is certainly not deliberately emphasized around the 'male competition'. ”
In the "Xiongjing Drama", which is currently broadcasting well, "'Xiongjing' is just a tiny element of them, and the creative process will not be said to focus on guidance, which is more of a point that may be used in the post-broadcast publicity of the drama and a point that the audience themselves are hi at." ”
Naturally, there are also pure profit-seekers who try to follow the trend and want to eat this wave of dividends. But for the industry, all three respondents felt that there was no particular preference between one woman and one man.
Joyce said, "[Whether you can set up a project] must depend on what kind of story you are telling, and if the heroine is the core, it depends on whether there is a special differentiation of her character charm and so on." ”
Since "Xiongjing" has become a hot spot, the industry has always had a steady stream of works output, but can it continue to heat up for a long time?
Wu Yue thinks, "It depends on whether there can be good works recognized by the audience for a long time, maybe many projects now also involve 'male competition', but they may not be able to reproduce the next "Sauvignon Blanc" and "Ning An Like a Dream". However, the emotional relationship between a woman and a man has always been very hot, even if the market hotspot of 'male competition' has passed, it will still be an eternal romance proposition. ”
This optimism is well-founded, and there are still many big-production "Xiongjing" projects in the to-be-broadcast drama libraries on various platforms.
"Chongming in the Four Seas" is adapted from Yi Daixue's novel "I Have Three Dragons and Proud Bamboo Horses", the original work tells the story of the heroine Nanyan and the three male protagonists and male supporting characters who grow up together and fight back and save the world. The play is starring Jing Tian, Zhang Linghe, Guan Hong, and Changlong, and it has been revealed that the double arrows of the male and female protagonists are more obvious, and I don't know how the film is.
The materials of "Splendid Tranquility" and "When the Clouds Rise" also seem to be more focused on creating a one-on-one emotional line, but the original works of these two dramas also have distinct "male competition" elements.
The former is adapted from Wen Tan's novel "Shoufu Cultivation Manual", in addition to Luo Shenyuan played by Zhang Wanyi, Lu Jiaxue of this Sha, Cheng Lang of Gao Qingchen, and Lin Mao of Wu Yuheng also have emotional entanglements with the heroine Luo Yining played by Ren Min. Lu Jiaxue, in particular, is very popular among book fans.
The latter is adapted from the Japanese anime "The Tale of Caiyun Country", the heroine Hong Xiuli is a very classic heartthrob charming, and the male characters who appear basically like her, including Zi Liu Hui played by Zeng Shunxi, Cha Shuoxun played by Deng Wei, Zhu Jinglan played by Wang Yilun, Lan Longlian played by Deng Xiaoci, Li Jiangyou played by Tian Jiarui, etc.
It is rumored on the Internet that Di Lieba will star in the fast-wearing big heroine drama "Ten Thousand Scumbags and Phoenix", and the number of male protagonists is also as high as eight, which may not be counting other male characters in the various small worlds of the original work.
Whether these dramas to be broadcast will add another fire to the "Xiongjing", we can keep looking forward to it.