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Summary: Health has become the primary consideration for consumers when choosing snacks. According to the report, dairy products, fruit and vegetable juices, electrolyte water and other health and nutrition-related categories have risen gratifyingly. In particular, the sales of buffalo milk as raw materials reached an astonishing 613.4% year-on-year due to their rich nutritional value and fragrant taste, indicating that the market potential of healthy and nutritious snacks is unlimited.
In the fast-paced modern life, nostalgia has become the emotional sustenance of many consumers. Old-fashioned snacks such as crispy noodles, old-fashioned pastries, spicy strips, etc., not only evoke consumers' childhood memories, but also satisfy the needs of taste buds with their unique flavor. According to the data, 94.7% of consumers buy snacks because of nostalgia.
The highly fragmented snack category provides consumers with a wealth of choices. From desserts and breads to cakes to chocolates and nuts, the topic of snacks on social media platforms continues to grow. Consumers are increasingly inclined to low-cost, high-frequency consumption patterns, and brands need to provide freshness and unique taste experiences through continuous innovation to attract consumers' attention.
Snacks are no longer just a craving for food, they have become a tool for social and emotional regulation. The growth rate of snack social networking reached 110.4%, and under the demand for decompression, crispy, sweet and sour snacks and spicy snacks are more popular with consumers.
In the fierce market competition, how to break the circle of brands has become the key. Some brands have successfully achieved rapid brand growth through KOC delivery and signed celebrity endorsements.
Excerpts from the report are set out below
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