In recent years, the word "malicious" has been heard the most. Malicious words such as malicious salary bargaining, malicious rights protection, malicious house price reduction, etc. For other malicious intentions, everyone may be acceptable, but for housing prices, it is too nonsense to say that developers maliciously reduce prices.
Don't developers know that the higher the house price sells, the more profit they make? The price reduction is a last resort for developers, and if they don't sell at a lower price, they will have to run out of food. However, some departments are not happy, and if you dare to lower the price, you have to invite you to "drink tea", and you will also be labeled - maliciously reducing prices and disrupting the market.
Recently, according to a sales team in Beijing, a project in the 5th Ring Road of Fengtai South operated by it, due to the tight capital chain of the business, in order to quickly return the funds, a batch of special rooms were launched, with a unit price of 49,000 yuan/square meter, which was 23,000 yuan less than the project guide price of 72,000 yuan/square meter.
It is said that more than 10 houses were sold at once on the same day, most of which came from families in need.
Some people may say that 49,000 yuan per square meter is not cheap. But you have to know that this is Fengtai in Beijing, and compared with the price of land, it can be said that this price has dropped very exaggeratedly.
It is understood that the floor price of the project is close to 40,000 yuan/square meter, and the sale is 49,000 yuan/square meter.
The buyers were happy with the price cut, but the relevant departments were not happy. Immediately and secretly "invited" the person in charge of the project to tea. No, it's supposed to be coffee, and I've heard that it's quite bitter without sugar.
The reason (this sales insider) is that malicious price reductions will disrupt the real estate market:
First, I am afraid that other developers will follow, causing a chain reaction, leading to a stampede decline in the real estate market.
Second, malicious price reductions may provoke owners who have previously bought to protect their rights and trigger public security incidents.
Third: for the benefit of the buyers, the price reduction may be downgraded, and the previously agreed delivery standards will not be met.
A program for a sales team
Therefore, the developer was asked to suspend business for rectification. As a last resort, the person in charge of the project could only beg his grandfather to tell his grandmother, and finally the sales department closed for a day and adjusted the price to 55,000 yuan per square meter
Let's listen to it, it's really reasonable! Let's not talk about whether the price reduction will disrupt the market and whether it will have a ripple effect. Just from the price reduction, I am afraid that the developer will reduce the allocation, and the buyer will not receive the house that meets the standard; The price reduction is afraid that the owners who have previously purchased the house will shrink their assets and ask the developer to protect their rights, which will cause conflicts, so it seems that they are really thinking about the people.
However, our government and relevant departments are not shouting every day to reduce the burden on home buyers, even down payments and interest rates can be reduced, why can't we reduce housing prices? Isn't it more beneficial to directly reduce housing prices than to reduce down payments and interest rates?
Besides, the reduction of housing prices is voluntary by the developer, as for whether the allocation will be reduced in the future, our management department and regulatory department will implement it in accordance with the contract and quality standards, can the developer still downgrade? Now, developers are voluntarily reducing prices to benefit the people, but our relevant departments are not allowed to do so, isn't this a "double standard" with shouting all day long to benefit the people and reduce the burden of buying houses?
Personally, I believe that real estate is a commodity, and since it is a commodity, it should follow the rules of the market, and the ups and downs are dominated by the market, and it is not appropriate to intervene too much by people. Otherwise, all slogans that shout for the people and benefit the people are hypocritical.
I wonder what you think of the behavior of the relevant departments to prevent price reductions? Please tell us what you think, maybe your opinion will bring a different perception to the public. If you have friends who like it, please follow, share, and forward, and will continue to share many unknown things in the property market in the future, thank you!