Before the National Day, a number of real estate stimulus policies have been released, the stock market has been in the red, and many experts are optimistic about the National Day real estate market when forecasting.
National Day has always been the peak season for real estate sales, and it is also an opportunity for third- and fourth-tier cities to attract homeownership. The Red Star News reporter observed that on this year's National Day, many urban developers launched preferential policies for returning to their hometowns, including reimbursement of round-trip tickets, talent subsidies, etc.; Many cities also have official preferential policies for returning to their hometowns.
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Some salespeople said that they received a lot of inquiries about returning to their hometowns on the two days of the National Day, and the relevant discounts were to attract returnee groups, but they would not require customers to provide relevant certificates for returning to their hometowns.
Experts believe that this wave of heat brought by first-tier cities can also drive the development of the real estate market in third- and fourth-tier cities, and the number of homebuyers returning to their hometowns will also increase this year. If all localities want to attract people to return to their hometowns to buy homes, it is more important to do a good job in industrial development and employment.
Developers launch homecoming discounts:
Reimbursement of tickets, discounts, subsidies, etc
Every year during the National Day and Spring Festival, "homecoming" will appear in the promotional activities of developers in third- and fourth-tier cities. Before this year's National Day, a number of new real estate policies have been released one after another, the stock market has been in the red, and developers have also done various marketing activities for the National Day.
Red Star News reporters searched and found that many developers in third- and fourth-tier cities also launched preferential policies for returning to their hometowns during the National Day, and even some provincial capitals also participated.
In a promotional campaign released by a central enterprise developer in Xi'an, Shaanxi Province, it said, "The National Day holiday is a boom in returning to the hometown to buy a home, and in order to give back to customers who buy homes in other places, we promise to reimburse up to 5,000 yuan for round-trip tickets for customers who have successfully subscribed." ”
A developer launched a promotional campaign during the National Day and gave a subsidy of 10,000 yuan to return to his hometown
In Chongqing, Shangyao, Ji'an, Puyang, Nanyang, Henan, Nanchong, Sichuan and other places, there are developers in the relevant promotions to play the slogan of transportation subsidies, and the subsidy amount ranges from 2,000 yuan to 5,000 yuan.
In the promotional activities of developers in Ji'an, Jiangxi, Puyang, Henan, Hengyang, Hunan and other places, it is mentioned that returning to their hometowns can enjoy a discount of 10,000-20,000 yuan. There are also many cities in the real estate industry, although there is no special discount for the group of returning home buyers, but during the National Day, the promotion policy of discounted housing prices and special rooms has been launched, and the social platform publicity is carried out for the returnee group.
During the consultation, a number of real estate salespeople told Red Star News that in addition to transportation subsidies and house purchase discounts for returning home buyers, there are also a number of promotional activities such as house price discounts, parking space discounts, and special rooms on National Day, which buyers can enjoy superimposed. A real estate salesperson in Jiangxi said that after superimposing various discounts, the house price will drop by about 500 yuan / square meter, and the specific communication can be communicated at the sales office, and there is no need to show tickets, work information, etc. to prove the identity of returning to the hometown. Some salespeople also mentioned that they received a lot of consultation calls from returning to their hometowns on the two days of the National Day, and the activities related to returning to their hometowns were mainly to attract more customers, and they would not verify whether the customers were really returning home buyers.
Officials in many places have introduced policies to attract talents to return to their hometowns
Some house purchase subsidies amounted to 100,000 yuan
In addition to the preferential treatment for returning home buyers on National Day, many local governments have also provided preferential policies for people returning to their hometowns. The reporter observed that since the Spring Festival is the most popular time to return to the hometown to buy a home, most of the discounts launched by various places are released during the Spring Festival, and some continue to this day.
In January this year, Chongqing held a large-scale homecoming activity in the form of "online + offline", of which offline service activities were held from January 13 to 14, and the online display lasted until March 31. There are 17 exhibitors, 63 commercial housing projects, and 11,993 sets of commercial housing. During the period, if you purchase eligible housing, you can enjoy preferential treatment such as halving the deed tax and 97% off returning to your hometown.
According to the "Housing Preferential Gift Package" released by the Jingmen Municipal Bureau of Housing and Urban-Rural Development of Hubei Province in February, "for doctoral students, master's students, undergraduates, and junior college students who have not enjoyed the city's preferential housing security policies and have purchased the only newly built commercial housing in the central urban area of Jingmen for the first time before December 31, 2024, and have completed the online signing and filing of the commercial housing sales contract, and obtained the real estate deed tax payment certificate, they will be given a one-time housing purchase subsidy of 100,000 yuan, 60,000 yuan, 40,000 yuan, and 20,000 yuan respectively for each family." If one of the husband and wife of the returnee is registered in the city and has two or three children, and the first ordinary commercial house is purchased in the central urban area of Jingmen, a one-time housing purchase subsidy of 20,000 yuan and 40,000 yuan will be given. ”
According to the news released by Jingmen Daily in September, in the first half of this year, the sales of commercial housing in Jingmen reached 9,500 units, with a sales area of 1.14 million square meters. Among them, 5,193 units were purchased by returnees, accounting for 54.66%, and 765 units were purchased by college students.
According to a policy issued by the Taizhou Municipal Bureau of Housing and Urban-Rural Development in Jiangsu Province in August, "a subsidy of 1.5% of the total purchase price will be given to people from Taizhou who work outside the country to buy a house and will be valid until December 31, 2024." ”
Taizhou issued a "return to the hometown" policy
Experts say the number of homebuyers will increase
The key to attracting people to return to their hometowns is industrial development
It is understood that returning to the hometown to buy a home mainly occurs during the Spring Festival and National Day and other long holidays, of which the Spring Festival is the first peak season. According to the "2024 Spring Festival Home Purchase Intention Survey" released by 58.com and Anjuke, the proportion of people who want to buy a house in their hometown provincial capital/surrounding cities is 16.9%. This proportion reached more than 5 percent during the Spring Festival in 2019, 41.2% in 2022, and has decreased to less than two percent since last year. The popularity of returning to the hometown has shown a significant downward trend in recent years.
However, with the introduction of a series of policies before the National Day, the real estate market has a clear warming trend.
Yan Yuejin, vice president of Shanghai Yiju Real Estate Research Institute, told Red Star News that although the policy and heat are mainly set off in first-tier cities, the willingness to promote in small and medium-sized cities is also very strong. Although the policies of third- and fourth-tier cities have been very relaxed, under the requirements of "stopping the decline and stabilizing the situation" put forward at the meeting of the Political Bureau of the Central Committee, various localities are still introducing policies to promote the development of the real estate market.
Yan Yuejin believes that this year, with the increase in the population of first-tier cities returning to third- and fourth-tier cities and the changes in the real estate market, the number of homebuyers returning to their hometowns will increase.
Yan Yuejin also mentioned that all localities are actively participating in the "war for talents", and the introduction of population and talents has a positive effect on the boost of the real estate market and the growth of purchase demand. In order to attract people to return to their hometowns to buy homes, all localities should focus on industrial development and employment, and take housing policies as a supporting package. Only by doing a good job in the industry and providing more development and employment opportunities can the real demand increase be brought to the real estate market.
Li Yujia, chief researcher of the Guangdong Provincial Housing Policy Research Center, said in an interview with the media that the policy (to attract hometown purchases) should not directly focus on the consumption of the property market, but by increasing the basic protection of low-income and difficult groups, improving the supplementary social security, promoting supply-side structural reforms such as rental housing, creating more jobs, improving the simultaneous supply of unemployment assistance and public construction facilities, and consolidating the foundation of property market demand.
Red Star News reporter Fu Yao Liu Yaya
Edited by Zhang Li
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