Sanrio, a world-renowned lifestyle brand, has opened its new image store in Metro City! Different from the classic image of Sanrio Gift Gate in the past, this time from the color style, to the visual presentation, to the display of goods, all injected new fashion trend elements, becoming another unmissable new check-in point in Xujiahui Metro City, which is also Sanrio's fourth Sanrio Gift Gate in Shanghai.
As soon as you enter, you can see Sanrio's popular stars such as Hello Kitty, Big-Eared Dog, Kuromi, Melody, Pudding Dog, and more.
Since its establishment in 1960, Sanrio has been providing consumers in more than 130 countries and regions around the world with high-quality products with unique experiences, and has continued to connect the world with the power of truth and smile through various media and products, adding new value to the entertainment industry and creating happiness and joy for a new generation of consumers. "Big and small" walking into this Shanghai Metro City store is like being in a lovely space with a pleasant dream.
During the opening period, many fans came to visit, and the limited check-in gift was very popular, and the store also prepared a very sincere giveaway. Fans dressed up to attend the "cute" party, wearing clothing or accessories with Sanrio's superstar elements, the store contains an excessive amount of "gulls", all kinds of cute and fun devices, and the cuteness value is off the charts, and many influencers take photos at the store.
This year marks the 50th anniversary of the Hello Kitty image, and there are many Hello Kitty 50th anniversary limited items in the store, whether they are collectibles or gifts, they are highly susceptible.
In recent years, Metro City has focused on the brand positioning of "young, fashionable, trendy and energetic", and actively introduced digital entertainment, trendy culture and other formats for young consumer groups, exploring a "differentiated" development path. The Xuhui District Commission of Commerce has always closely followed the integration of business, tourism, culture, sports and exhibitions, actively guided the major commercial carriers in the region to further clarify their functional positioning, and continued to build the youngest, most fashionable, innovative and most active business ecology to meet the needs of the whole population for "clothing, food, transportation, travel, shopping and entertainment".
Source: Shanghai Xuhui