Tmall double 11 pre-sale opened, Li Jiaqi live broadcast transaction volume exceeded 10 billion
At 8:00 p.m. on October 20, the Double 11 Carnival sounded the golden gong, and the first wave of pre-sales opened on time. According to Taobao live broadcast data, Li Jiaqi, the anchor with goods, put on the shelves a total of 439 products on the evening of the same day, with an estimated sales volume of 36.158 million yuan, a customer unit price of 294 yuan, the highest sales volume of a single product exceeded 1.87 million, the highest sales of a single product exceeded 160 million, and the cumulative transaction volume of the entire live broadcast room was about 10.6 billion yuan. It is reported that two weeks before the pre-sale began, Li Jiaqi began to explain the preferential treatment and full reduction plan of each product of Double Eleven in the live broadcast room, with the purpose of allowing consumers to buy the products they want at the most cost-effective price.
According to the Taobao anchor sales list, the final sales of Li Jiaqi's live broadcast reached 10.653 billion yuan, the sales of Weiya live broadcast were 8.252 billion yuan, and the sales of the third place Sydney live broadcast were 930 million yuan. Until the end of the live broadcast, li Jiaqi and Wei Ya's live broadcast room had nearly 500 million viewers, which showed the high popularity of the event.
Bai Jingting's personal independent brand "GOOD BAI" launched its first clothing series
Image source: Bai Jingting Weibo
Recently, actor Bai Jingting's personal independent brand GOOD BAI officially launched its first clothing series Naturally, with unique natural colors and fun design to fully reflect the "Bai Jingting style" life taste and fashion style, for everyone who like GOOD BAI to bless the optimistic response to life. It is reported that the GOOD BAI 2022 spring summer clothing collection will be officially launched in the official Taobao store of ZÉ by SANKUANZ in November.
Naturally has introduced a variety of different life scenes, women can also create a comfortable and pleasant experience in different scenes, so they can better feel the joy of life. In addition, from the crown, white pigeon and other clothing patterns, they were conceived by Bai Jingting and drawn by hand.
Hermès revenue surged 31% in the third quarter
Image source: Hermès official Weibo
On October 21, French luxury goods company Hermès released its financial results for the third quarter ended September 30. During the reporting period, Hermès continued to lead the way, with sales surging 57% to €6.6 billion, up 35% from the same period in 2019, and revenue surging 31% to €2,367 million in the third quarter, a strong increase of 40% over the same period in 2019, once again confirming that the brand has returned to pre-pandemic levels.
During the reporting period, revenue in Asian markets excluding Japan surged 63 percent in China, 35 percent in Japan, 85 percent in the United States, and 45 percent in Europe. By category, the leather and harness division where platinum bags are located surged 42% to 3.076 billion euros in revenue, apparel and accessories also recorded a significant increase of 68% to 1.634 billion euros, perfumes and beauty products surged 50.7%, and the watch business performed the strongest, up 89% year-on-year.
Axel Dumas, Executive Chairman of Hermès, said the performance in the third quarter reflected an unusual year during which we continued our strategic investments and accelerated job creation. In a world that remains uncertain, by balancing different regional markets and our 16 high-end workshops, we are able to move forward with optimism and caution while continuing to create beautiful, high-quality, sustainable products.
In addition, according to the annual luxury resale report released by the New York luxury handbag trading platform a few days ago, Hermès handbags have once again topped the list, and they can still retain an average of 90% of their retail value after resale.
Victoria's Secret has partnered with Stella McCartney to launch the first postoperative breast bra
Image source: Victoria's Secret official Weibo
American lingerie brand Victoria's Secret has announced that it will partner with designer and breast awareness advocate Stella McCartney to launch the first postoperative breast bra, which aims to raise awareness of breast cancer risk and the importance of early detection. Notably, all proceeds from the sale of this bra will be donated to the Victorian Women's Secrets Global Fund for Cancer to support breast cancer research and discovery.
Victoria's Secret has long been committed to cancer research and education, having previously created the VS Global Women's Cancer Fund and planning to invest at least $500 million a year in cancer research. Stella McCartney is also one of the strongest voices in breast cancer advocacy, having spent more than 20 years raising money for research, sharing prevention awareness campaigns, and providing mastectomy products through the Stella Cares Foundation.
The initiative includes a public service initiative to remind women to self-examine their breasts regularly, as well as guidance on how to do self-examinations effectively by the Stella Cares Foundation. On this basis, Victoria's Secret will also launch the first-ever postoperative bra to provide necessary support to patients in recovery. In China, the bra will be donated to female patients with real needs to protect their recovery path.
Lululemon announced Jordan Clarkson as a global brand ambassador
Sports lifestyle brand Lululemon recently announced that Jordan Clarkson, a basketball player currently playing for the Utah Jazz, has become a global brand ambassador for Lululemon. The collaboration is based on a highly aligned philosophy on sports and fashion. Jordan's addition to the Lululemon family will also help the menswear category continue to grow rapidly. Lululemon said that Jordan is a good athlete, but also has a new and unique fashion perspective. We look forward to working with more people like Jordan who make fashion fun."
As the "2020-2021 Sixth Man of the Season", Jordan is undoubtedly a great basketball player. Off the field, however, he was equally outstanding in his attitude to life and fashion, and was hailed by the media and fans as the "best-dressed player" in the league. "I am very excited to be a Lululemon Global Ambassador. I actually know a lot about brands and share Lululemon's philosophy of comprehensively enhancing people's physical, psychological and social well-being. Jordan said: "I have never liked decent performance, and Lululemon is very supportive of the uniqueness of the individual." In the process of working together, I will continue to build on my love of wearing, researching and testing new fabrics and designs with Lululemon. ”
Metersbonwe's "Sharp Freshman" Spring/Summer 2022 collection expresses the avant-garde culture of attack with native creativity
Recently, the pioneer brand Metersbonwe "Sharp New Life" released the Spring/Summer 2022 series, sending a rallying signal to a new generation of young people and releasing unlimited new energy in the young trend interstellar. The release of metersbonwe's "Freshman" Spring/Summer 2022 collection will be the first in the brand's history in 26 years.
Brand founder Zhou Chengjian said: "What is 'Sharp New Life'? The new release of metersbonwe is a new generation of pioneer spirit advocated and advocated by the brand for 26 years, but it is also a down-to-earth return - we return to the original intention of the 042295 brand's founding day, and also return to the epicenter of the current true youth culture, resonating with them, co-creating, and working together. ”
Metersbonwe uses this architectural language as an entry point, so that classicism and avant-garde aesthetics meet and overlap in this time and space. Symmetrical, orderly, extremely cold geometric lines converge upwards into a huge dome that gives it the appearance of the Pantheon, the famous building of ancient Rome. The art installation "Orange Superstar", commissioned by the well-known contemporary artist Zhang Ding by metersbonwe, hangs high in the air, and twelve extended, multi-dimensional expansion of the horns appear, as if interconnected with rich and diverse ideologies, shining under the illumination of the light, like a divine light shining in the sky, trying to break through the cultural shackles and obtain bold new inspiration.
· KILIAN Kellian launched two new fragrances, Apple Brandy and Blazing Absinthe
French high-end fragrance brand KILIAN Kellian recently added a new work to the "THE LIQUORS Fragrance Special Series", launching Apple Brandy on the Rocks Apple Brandy and L'Heure Verte Blazing Absinthe. As the eighth generation of the Cognac family, Kilian Kellian founder Kilian Hennessy, with his family heritage and olfactory talent, once again inspired by the family's winemaking culture, presents a luxurious fragrance art and avant-garde scent aesthetics.
Kilian's The LIQUORS fragrance collection is dedicated to French luxury, and the new Apple Brandy on the Rocks Apple Brandy and L'Heure Verte Blazing Absinthe create new and unique notes through the exquisite "Smell the Taste" fragrance process, sublimating the intoxicating scents in the wine body, and constantly exploring the endless boundaries of wine aromas.
Inspired by this cider celebrating the night of triumph, perfumer Sidonie Lancesseur joined hands with Mr. Kirin Hennessy to create Apple Brandy on the Rocks Apple Brandy. It begins with a Parisian-style "ON THE ROCKS" chilled wine, with a top note accompanied by the freshness of bergamot, like a warm mood, freely diffused, rich and refreshing; sweet and sour notes add a refreshing feeling to the apple brandy; the aroma of wine enters the night, releasing the pleasure of the deep senses. In a slightly drunken mesmerizing tone, the mellow wood tone of deep cedar and deep amber is used as the back note, which is like the curtain after a carnival.
In Paris, inspiration and art meet. At the beginning of the 19th century, Paris was home to artists from all over the world who were fascinated by absinthe, transforming the fleeting inspirations that came from drinking into monumental literary works. Inspired by the legendary Vermouth of Paris, French perfumer Mathieu Nardin collaborated for the first time with its founder, Mr. Kilian Hennessy, to create L'Heure Verte In a world of beautiful fantasy that inspired the uninhibited.
· The North FACE "Discovering Winter Classics" tour begins immediately
THE NORTH FACE recently launched the 2021 #Discovery Of Winter Classics #ICON series, which explains the brand spirit of continuous innovation "Never Stop Exploring Never Stop". This season's 1996 Retro Nuptse Jacket inherits the square silhouette and large-sized stand-up design of the 1996 Nuptse jacket, choosing high-saturated vibrant colors for alpine adventures to complement the classic black front film design to continue the classic fit. In addition, the 1996 Nuptse incorporates design ingenuity throughout, combining high performance and comfort in the cold. The large standing neck structure reduces goose down movement while improving warmth, and the adjustable rope buckle at the cap provides comfort protection for outdoor activities.
For the past 55 years, the THE NORTH FACE brand has been committed to exploring, providing the best equipment for professional athletes or explorers who strive for ideals and excellence, and this time it has invited THE NORTH FACE signed athletes Conrad Anker and Ingrid Backstrom, heavyweight cultural ambassadors and artists - Grammy Best Music Producer, Hip Hop Legend RZA and talented Three Sisters from California. Rock band HAIM became one of the first seekers, encouraging consumers to draw inspiration from their brilliant achievements and write stories of non-stop adventures into the brand's fascinating history. This season, THE NORTH FACE has unveiled six new collections that honor the brand's DNA and inspire and empower every unique quest in the future.
· BOGNER's limited-time boutique lands on SKP in Beijing
On the eve of the opening of the Winter Olympics, BOGNER Bogner, a luxury sports brand from Germany, unveiled a limited-time boutique at the Beijing SKP to sell the Fall/Winter 2021 ready-to-wear and footwear collection. The boutique is located on the 2nd floor of SKP Mall in Beijing and will run until February 28, 2022. The boutique simplifies the style, creating a retro and modern space through the interlacing of natural materials such as wood and marble with different materials of cool black steel.
The Fall/Winter 2021 collection on display in the store is inspired by romantic snow-capped mountains, and elements such as retro checks and classic jacquard patterns bring a vibrant modern feel. Subsequently, BOGNER's first direct store in China will be located in Beijing's Wangfu Central in December 2021, followed by a second direct store in Plaza 66 in Shanghai. Consumers can also purchase their favorite products at the BOGNER Tmall flagship store.
The Dirier Biennale of Contemporary Art will officially open on December 11
The Diriyah Biennale Foundation has announced the list of participating artists for Saudi Arabia's first Biennale of Contemporary Art. The Biennale runs from 11 December 2021 to 11 March 2022 at the DIRIER JAX Creative District, adjacent to Riyadh. Philip Tinari, director and CEO of UCCA Ullens Center for Contemporary Art in China, will serve as curator of the inaugural Biennale and lead a team of international curators. The biennale's theme, "Feeling the Stones," is divided into six chapters featuring works by local and international Artists from Saudi Arabia, drawing audiences to explore contemporary art.
Commenting on the criteria for inviting participating artists, Aya Al-Bakree, CEO of the Dirier Biennale Foundation, said: "The Foundation was responsible for conceiving and preparing the first Biennale of Contemporary Art in Saudi Arabia, and the selection of participating artists reflects our commitment to showcasing the talents of Saudi artists in dialogue with top artists from around the world. We believe that cultural exchange and international dialogue around contemporary art are key to strengthening the cultural foundations of Saudi Arabia, and we warmly welcome artists and audiences to Diriyah. ”
Curator Feiyu Tian (Director and CEO of UCCA Ullens Center for Contemporary Art, China) said: "The Dirier Biennale of Contemporary Art has created an unprecedented experience for visitors in Saudi Arabia to experience the charm of contemporary art from all over the world. Inspired by the famous phrase 'crossing the river by feeling the stones', the biennale explores how social transformation can take place in an iterative, directional, experimental and pragmatic way. We have chosen to focus on important works by Saudi Arabian and international artists, including more than thirty commissioned works created specifically for this exhibition. We hope to take this opportunity to further stimulate the spirit of inquiry and exploration of contemporary art, and feel that Saudi Arabia's vibrant emerging art scene is forging new connections with the diverse international arena. ”