The tug-of-war between advertising and plot
In the premiere of "Celebrating More Than Years 2", the audience experienced a tug-of-war between advertising and plot. Every episode is broadcast, and commercials are like uninvited guests, frequently intervening in the plot. According to statistics, there are an average of nine commercials per episode, and these advertisements not only appear at the beginning and end of the episode, but are also suddenly inserted at the climax of the plot, interrupting the audience's immersion.
Netizens jokingly said that this is simply a "five-step advertisement", which makes people cry and laugh. This kind of frequent advertising insertion makes the audience have to endure the interruption of advertisements while enjoying the plot, which makes people feel both helpless and funny.
The helplessness of members is entangled with advertising
Even paid members haven't been able to completely get rid of the entanglement of ads. Although members can skip the pre-roll ad, the ad will still follow you after entering the feature film. In this case, members feel that their payment is not being respected as it should be, and advertisements continue to appear frequently in the plot, interrupting the viewing experience.
Netizens joked that it's like enjoying a meal and there are always people dangling in front of you, making it impossible to concentrate on enjoying it. This contradiction between advertising and membership rights has sparked dissatisfaction and discussion among the audience.
An awkward episode in the small theater of advertising
"Celebrating More Than Years 2" also sets up a special advertising theater, which is interspersed with the plot, and sometimes even before a plot is fully developed, the advertisement has already begun. Although this practice increases the exposure rate of the advertisement, it also seriously affects the coherence of the plot and the audience's viewing experience.
Netizens reacted strongly to this, and some joked that it was "not enough plot, advertising to make up", this embarrassing episode made the audience laugh with tears.
The official response to the audience's questions
In the face of the audience's doubts, the customer service of the official platform responded that these advertisements were brought from the film. However, this explanation did not quell the audience's discontent. Because the same hit drama does not have similar advertising problems on other platforms.
This unclear response makes viewers feel neglected and deepens their antipathy to the problem of too many ads. Netizens joked that this is like "It's obviously your fault, but you say it's providence", which makes people laugh and cry.
Conflict between commercial purpose and audience experience
It is undeniable that the production of any TV series is inseparable from a commercial purpose. The placement of advertisements is a way for producers to recoup costs. However, when there are too many advertisements and seriously affect the audience's viewing experience, this commercial purpose is too obvious and glaring.
Viewers are unhappy with this, believing that this practice sacrifices the viewer's experience in pursuit of higher ad revenue. Netizens jokingly said that this is "the plot is not enough, the advertisements will make up", which makes people have to endure the interruption of advertisements while enjoying the plot.
The helplessness of the audience and the silence of the officials
In the face of widespread dissatisfaction from the audience, the official seems to have chosen to remain silent. This silence makes the audience feel even more helpless, and they feel that their voices are not being taken seriously. Netizens have spoken out on social media, hoping that the official will hear their voices and improve the problem of too many ads. This interaction not only reflects the audience's pursuit of quality content, but also shows their dissatisfaction and protest against the phenomenon of too many ads.
summary
The advertising controversy of "Celebrating More Than Years 2" is not only a contest between advertising and plot, but also a game between the audience and the producer. The excessive insertion of advertisements has brought benefits to the producers, but it has also seriously affected the audience's viewing experience. This conflict between commercial purpose and audience experience may eventually lead to audience loss and affect the word-of-mouth and popularity of the series. How to ensure the audience's viewing experience while pursuing commercial interests is a problem that the producer needs to think about.