With the gradual rise of new energy vehicles, a number of new domestic car-making forces have developed into a force to be reckoned with. However, not all new forces are doing well. For example, Xiaopeng Motors, which was once in full swing, is more sad. Data shows that in April this year, Xpeng delivered a total of 9,393 vehicles, and it is difficult to break through even 10,000 vehicles.
Frankly speaking, the most direct reason why Xpeng Motors is falling behind in the new car-making forces is product problems. Especially with the rise of other new energy vehicle companies, more and more excellent models have poured into the market, and Xpeng has not come up with enough competitive products. For example, the Xpeng X9, which was only launched in January this year, cannot escape the fate of not selling well.
According to the latest sales, Xpeng X9 delivered 1,959 new cars in April, down 101.4% month-on-month compared to 3,946 units in March. It is worth noting that Xpeng X9 has delivered a total of 9831 new cars from January to April, which means that its backlog of orders in the first month has now been basically delivered.
In fact, the Xpeng X9 car was quite optimistic about it at the beginning. As a pure electric MPV, the starting price of Xpeng X9 is close to 360,000 yuan, and the configuration is very rich from the entry version, with standard rear-wheel active steering, air suspension, electromagnetic damping, and a 46,000 Nm high-rigidity body. At the same time, in terms of comfort configuration, it has hardware configurations such as cold and warm refrigerators, 23-speaker audio systems, ventilation and heating of the first and second rows of seats, second-row ESC aviation seats, and third-row seats ESC/folding, etc., which fully ensure the comfort of passengers in the car. Coupled with the 8295 chip, as well as several large screen configurations, if you don't have much demand for battery life and intelligent driving, then the entry-level model is completely sufficient.
So why is the market performance of Xpeng X9 getting worse and worse a few months after it was launched?
In fact, this is mainly because the competition in the domestic MPV market is fierce. Aside from the Xpeng X9, there are also mid-to-high-end MPVs on the market, such as the Denza D9, Toyota Sena, Trumpchi M8, VOYAH Dreamer and Buick GL8, and the product strength of others is also not as good as underestimated. For example, Buick GL8, like a benchmark in the domestic MPV market, covers the range of 20-500,000 yuan, and is the first choice for many business trips, and this brand influence is incomparable to Xpeng X9.
If consumers don't buy fuel MPVs and want to buy new energy MPVs, Xpeng X9, which only has pure electric mode, is difficult to be liked by consumers. For example, the pure electric version of the Denza D9 sold only 300 units in January this year, accounting for less than 4%, while the pure electric sales of the VOYAH Dreamer also accounted for less than 10%. In other words, consumers do not recognize pure electric MPVs at present.
On the other hand, those new energy MPVs that sell well have basically launched plug-in hybrid models or extended range models. For example, the Denza D9 is equipped with BYD's DM-i hybrid system, which not only has a pure electric range of 190km, but also has a fuel consumption of only 5.9L per 100 kilometers, and it is not a problem to run 1000km on a tank of fuel. So back to Xpeng X9, since there are only pure electric models, this also means that consumers will have the risk of range anxiety when they buy it, plus the actual battery life of pure electric vehicles will be shorter, it is no wonder that consumers are reluctant to pay for Xpeng X9.
Write at the end
The reason is that the current pure electric MPV is still difficult to go in the domestic market. In addition, Xiaopeng's positioning itself is not too high, and its brand image is difficult to support the price of three or four hundred thousand, so Xiaopeng X9 has not avoided high and low. It is worth noting that Xiaopeng Motors, which originally wanted to rely on Xiaopeng X9 to turn over, is not satisfactory, after all, if you can't see new growth points all the time, it will be difficult for Xiaopeng Motors to get out of the predicament.
"The picture comes from the Internet, if there is any infringement, please contact to delete"