Recently, Proya Shanghai Head Care R&D Center officially launched its first cleaning and care brand, Awaken Seeds (hereinafter referred to as Awaken Seeds), which is an effective cleaning and care brand specializing in scalp microecology, providing short-term effective and long-term stability maintenance solutions.
Relying on the R&D hard power of Proya's Shanghai Head Care R&D Center, we explore the underlying causes behind different scalp problems and solve them in a targeted manner. The Awaken Seeds brand is inspired by the time of the sting.
Fang Yuyou, co-founder and CEO of Proya, once mentioned that Proya treats every skin problem as a brand, empowering and incubating "different" brands that meet the "different" needs of "different" consumers. Proya has formed a brand matrix of skin care, makeup and care, and now on the basis of the care brand Off&Relax, it has launched a new brand to continuously improve the layout of the care track.
This time, the first series of the brand is the oil control and fluffy series, which directly hits the pain points of young consumers, and the formula idea of this series of products starts from the scalp microecology, focusing on the entire pathway from scalp oil to scalp problems, and solves the problem of oil in a multi-dimensional and comprehensive way. A total of 4 new products, including Shocking Oil Control Fluffy Shampoo, Shocking Light Fluffy Conditioner, Shocking Balance Oil Control Scalp Essence Mist, and Shocking Scalp Purifying Gel, all of which have passed the record of the Food and Drug Administration, and solve the problems of oily hair and flat hair in one set.
In terms of efficacy realization, we start from the front, middle and back ends, and overcome the problem of oil head in the whole link. The front-end adopts the callus technology introduced by Dr. Chen Jiayue and the highly active grape callus, a cooperative raw material, to regulate the sebaceous gland cells to "switch" PPAR-γ, directly hit the oil target, and reduce the oil output at the source; Patented plant succinic acid is added to the middle end to inhibit "oleophiles" and gently brush acid on the scalp to exfoliate; The back-end uses natural plant extracts to scientifically compound to solve the inflammatory reaction caused by the metabolism of harmful bacteria, and effectively anti-oxidant and anti-inflammatory.
According to a third-party authoritative test, 87.81%* of the Shampoo was de-oiled after one use, and the oil content was reduced 72 hours after use, and 100% of the subjects agreed that the scalp was fresh and the hair was fluffy and light after use. After 4 weeks of use, the oil continued to decrease, and 97% of the participants agreed that the frequency of washing their hair was reduced after 4 weeks of use.