The people live on food. For many people, taste hunting is an essential activity during the trip, and it is only worth the trip if you taste the various authentic specialties along the way. However, with the exception of foodies, most of the time people decide on their travel destination and then stop by to see what the local area has to offer. But now, things are changing, and there are a lot of people who go to a city for a good meal.
Shandong Zibo Barbecue Festival
In March last year, Zibo, Shandong Province became a well-known "Internet celebrity" city all over the country because of its barbecue, attracting tourists from all over the world to smell the fragrance. At that time, the convenience market of Zibo Eight Bureaus was crowded, and many new barbecue restaurants were opened in the local streets and alleys in a short period of time. Until this spring, the heat continued unabated, and even became even hotter. During the past "May Day" holiday, Zibo Station alone received an average of 30,000 or 40,000 passengers per day, and on a certain platform, the number of orders related to eating, drinking and playing in Zibo increased by 65% year-on-year. Similarly, Gansu Tianshui officially "came out of the circle" at the beginning of this year with a plate of Malatang. In mid-March, on a certain platform, orders for Malatang in Tianshui City rose by nearly 180% month-on-month. According to statistics, from March to the end of the "May Day" holiday, Tianshui received a total of 13.38 million tourists, a year-on-year increase of 35.69%.
Zibo barbecue
Why does a delicacy set a city on fire? First of all, it is the charm of the food that is fascinating. Take Tianshui Malatang as an example, a large bowl of hot vegetables is poured with a few spoonfuls of hot chili oil, and then sprinkled with various seasonings such as white sesame seeds. What's more, compared with other Malatang, Tianshui Malatang does have its unique advantages in terms of ingredients. Whether it is fragrant but not spicy Gangu chili, delicious plateau vegetables, or crystal smooth Dingxi wide noodles, they are all high-quality local specialties with a long production history, which creates the unique flavor of Tianshui Malatang.
Tianshui spicy hot
Secondly, the help of short videos is indispensable. After the short video with these delicacies as the protagonist spread on the Internet, it quickly attracted the attention of many young people, and the warm and relaxed living atmosphere created by the steaming cooking process and lively and cheerful tasting scenes also made it easy for people to come up with the idea of experiencing it for themselves. In other words, people don't just want to eat good, they want to have more layers of experience while eating well. Tianshui happens to be a city with rich tourism resources and tourist reception capacity, Fuxi Temple, Yuquan Temple, Tianshui Ancient City, Maijishan Grottoes, etc., can provide tourists with more travel options and fully release its profound cultural heritage and accumulation.
"May Day" holiday tourists in Tianshui
After Zibo barbecue and Tianshui spicy became popular, many cities are also learning from experience and vigorously launching their own food brands, trying to become the next "top stream". However, the cultural and tourism resources of different cities are different, and all localities should not only work the creation and promotion of their own local product brands, but also spend time on enriching the experience of tourists, so that tourists can eat happily and have a good time. In the final analysis, this exploration process is also a process of promoting the high-quality development of the local cultural tourism industry and even the economy and society. (CCTV commentator Chen Ruihai)
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