This year, Chongwen Community, Wenfeng Town, Longxi County, in-depth implementation of the "Party Building + Incubation Base + Live Broadcast Master" secretary party building project, set off a live broadcast boom in the community, and guided market operators and unemployed people to explore and develop the flow economy.
Recently, the reporter saw in the exhibition hall of Longxi County Tianheli Trading Co., Ltd., which is close to Chang'an Road, Wenfeng Town, that a brand new electric car and motorcycle are neatly placed, and Zhang Yonggang, general manager of the company, is chatting with netizens through a live broadcast on his mobile phone to introduce the brand models sold by the company. This is Zhang Yonggang's "live broadcast room", and it is also a live broadcast practice class for newcomers in the community. There are people who come to learn live broadcasting, and Zhang Yonggang broadcasts live for them to watch and practice.
Zhang Yonggang, general manager of Longxi Tianheli Trading Co., Ltd.: In fact, the live broadcast is very simple, only a bracket and a mobile phone can be broadcast. Now the traditional economy is not very easy to do, but through live broadcast empowerment, our products can be sold, so you have to have the confidence to broadcast, a little nervous at the beginning, but not nervous when broadcasting, let's try it.
Chang Ying, secretary of the Party branch and director of the neighborhood committee of Chongwen Community in Wenfeng Town, told reporters that when she visited the house at the end of 2023, she happened to meet Zhang Yonggang who was doing a live broadcast in the store. At that time, there were no people in the physical store, but there were a lot of people asking for cars in Zhang Yonggang's live broadcast room. After some understanding, she learned that Zhang Yonggang's business was getting better and better because of his continuous live broadcast for several years. After a period of consideration and communication, the community plans to carry out live broadcast cooperation with Zhang Yonggang and drive other operators in the jurisdiction to engage in live broadcast business together.
Zhang Yonggang, general manager of Longxi Tianheli Trading Co., Ltd.: In the past, business was to wait for customers in the store, but now customers come to watch live broadcasts and introduce products. This results in wider coverage and higher efficiency. Through the cooperation with the Chongwen community, we have also started to cultivate a lot of new anchors, who can sell us things. You can also learn things and go to other places to buy other products. I want to use my own small strength to let the merchants in Chongwen (community) of Wenfeng Town sell their products through learning live broadcast and live broadcasting.
In December 2023, Chongwen Community, Wenfeng Town, set up a "Chongwen Live Room" in the Party and Mass Service Center as the focus of the secretary's party building project. Every Tuesday to Thursday, it is the day when community live broadcast experts come to the "Chongwen Live Broadcast Room" to live teach. Live broadcast experts will bring their fans and traffic into the "Chongwen Live Room", and new live broadcasters will come here to observe and practice. Today is the third time that Ma Zhibing, a newcomer to the live broadcast and the head of the Chengli Chinese Herbal Medicine Cooperative in Longxi County, has broadcast live in the "Chongwen Live Room".
Ma Zhibing, head of Longxi Chengli Chinese Herbal Medicine Cooperative: The staff in our community are really enthusiastic, and they will provide you with materials after coming back, including language organization, methods and methods, and the effect is more obvious. There is (a) person who came over after watching my live broadcast room, and after coming over, he asked for a car of Codonopsis blanking, as long as the negotiation is completed, it will start at 30 tons. The platform provided to us by Chongwen's live broadcast room (makes) me believe in the power of live broadcast even more, and I will definitely stick to it in the future.
Since the successful establishment of the "Chongwen Live Broadcast Room", the community has fully excavated the resources of live broadcast experts and advantageous enterprises in the jurisdiction, established three e-commerce training bases such as Jiangjiang Wood, Tianheli Automobile Company, and Sanying Media, and relied on brands such as Longyaotong, Qinggujia, Tianheli, Jiangjiang Wood, and Sanying Media to continue to build a new matrix of community live broadcast and goods, and attract more local "famous and excellent" products to gather live broadcast bases. At present, Chongwen Community of Wenfeng Town has successfully held one e-commerce skill improvement training course, with more than 30 people participating in the training. Among them, there are 5 mothers with babies who have turned into "live broadcast masters" and can independently operate self-media platforms.
Chang Ying, Secretary of the Party Branch and Director of the Neighborhood Committee of Chongwen Community, Wenfeng Town, Longxi County: Since the beginning of this year, Chongwen Community of Wenfeng Town has conscientiously implemented the responsibility of "the first responsible person" for grassroots party building work, and thoroughly implemented the party building project of "Party Building + Incubation Base + Live Broadcast Master", led the development of live broadcast e-commerce through party building, and made continuous efforts in organizing strong chains, matrix extension chains, and efficiency supplement chains, so as to promote the continuous transformation of organizational advantages into e-commerce innovation clusters. In the next step, we will attract more people to join our Chongwen matrix, become bigger and stronger, and better serve the residents of our jurisdiction.
Longxi financial media all-media reporter Zhang Nianqin