Recently, some remarks and videos posted by Xuan Jing, vice president of public relations at Baidu, on her personal social media account have sparked widespread controversy and heated discussions. In the video, she took a cold and impatient attitude towards the personal life situation of employees, such as saying that "employees break up and resign, I approve it in seconds", "why should I consider the employee's family, I am not her mother-in-law" and other views, which caused strong dissatisfaction and criticism from netizens.
This event once again aroused people's attention to the construction of corporate culture and the shaping of values. Xiaomi's founder Lei Jun's move to appoint two female executives, Xu Fei and Zhang Jianhui, is a positive force, but how to truly realize humanistic care is still a topic worth pondering. The development of an enterprise is inseparable from talents, and the cultivation and retention of talents require enterprises to attach great importance to humanistic care and truly pay attention to the all-round development of employees.
1. Baidu's vice president of public relations, Xuan Jing's cold remarks, caused public dissatisfaction
As Baidu's top public relations executive, Xuan Jing recently posted a number of videos on her social media account on topics such as workplace culture and management methods. During the "May Day Long Holiday", she posted 4 short videos bluntly saying that "I approve employees in seconds when they break up and leave their jobs", "Why should I consider the employee's family, I am not her mother-in-law", and require employees to turn on their mobile phones 24 hours a day, which aroused strong dissatisfaction and criticism from netizens.
These remarks have been accused of being too indifferent and lacking care for employees and families, which is contrary to the current corporate culture of people-oriented and caring for employees. A former employee of Baidu broke the news that Xuan Jing had asked the employees of the public relations department to open a short video account, and used interactive data as an assessment indicator.
2. The quiet incident once again highlighted the importance of corporate culture construction
The incident raised questions about Baidu's corporate culture and values, negatively impacting the company's reputation. On May 7, related topics appeared on a number of social media hot search lists, and Baidu's Hong Kong stock price fell by 2.17%, and its market value evaporated by more than HK$6 billion. Although Xuan Jing issued an apology statement afterwards, the public opinion field still did not subside, and many media even broke the news that she had resigned, and Baidu has not yet responded.
Industry insiders pointed out that the personal image of an executive should resonate with the public through emotional marketing, rather than provocative rhetoric. Interpersonal relationships in the workplace should be humane, and corporate culture should reflect human care. It is difficult for any individual or corporate statement to earn respect if it blatantly challenges mainstream values. This incident once again highlights the importance of corporate culture construction, and how to balance interests and humanistic care is a thorny problem.
3. Xiaomi's Lei Jun appoints female executives to convey positive power
In stark contrast to the Baidu incident, Xiaomi's founder Lei Jun announced on the evening of May 8 that Xu Fei and Zhang Jianhui were appointed as group executives, which was the first time Xiaomi had appointed two female executives at the same time. Lei Jun said that they are all employees who joined Xiaomi in the early days of its business and have made important contributions in many positions for more than ten years.
Xu Fei will serve as vice president and CMO of Xiaomi Group, and Zhang Jianhui will serve as vice president and chairman of the purchasing committee. The two were previously senior executives in Xiaomi's China and administration departments. This appointment is seen as a reflection of Xiaomi's increasingly mature corporate governance framework and well-established ESG management system, and will also help promote the development of new businesses such as car manufacturing.
4. Enterprises need to fundamentally pay attention to the all-round development of employees
While the appointment of female executives is a positive message, it alone is not enough to demonstrate the company's human care. Enterprises should fundamentally attach importance to the all-round development of employees, create an inclusive atmosphere, and truly pay attention to the physical and mental health of employees.
A good corporate culture is conducive to cohesion, improve employee identity, and then improve productivity and competitiveness. The reason why some well-known enterprises such as "Fat Donglai" are frequently searched and win the reputation of "fairy company" lies in the humanized care and love for employees. The practice of maximizing profits and ignoring the individual needs of employees may improve management efficiency in the short term, but in the long run, it will damage team cohesion and affect the sustainable development of the enterprise.
5. Establish correct values and promote the common development of enterprises and employees
The core of corporate culture construction is the internal factors that affect individual and organizational behavior, that is, the basic assumptions hidden in the hearts of employees. In order to truly build a strong corporate culture, it is not enough to focus on the concept level, but more importantly, to translate the concept into the basic assumptions of the employees' hearts and influence their behavior.
Companies should strive to establish the right values and unify economic, social and ecological benefits to achieve truly sustainable development. At the same time, the internal control mechanism is strengthened to avoid the improper behavior of individual managers from affecting the reputation of the company and protect the long-term interests of the company. Only by truly attaching importance to employee development and promoting the common growth of enterprises and employees can enterprises be invincible in the fierce business competition.
Although the Xuan Jing incident and Lei Jun's appointment of female executives are two different events, they both reflect the importance of corporate culture construction. Enterprises are inseparable from talents, and the cultivation and retention of talents require enterprises to attach great importance to humanistic care and truly pay attention to the all-round development of employees. Only by establishing correct values and unifying interests with humanistic care can enterprises win respect and maintain rapid development in the cruel competition.