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Li Dongbei: "Head Goose" leads the villagers to get rich and has hope for the local platform to release content

author:Pu'er Release

Recently, I came to Huangli Village, Zhentai Town, Zhentai Town, Yuan Yi Hani Lahu Autonomous County, Pu'er City, Yunnan Province, and arrived at the medicinal herb planting base in Northeast Li after several twists and turns. When he met Li Dongbei, he was checking the emergence of seedlings in Yunnan Chonglou, and he said: "The seedlings have not yet been unearthed, and they can not be sold until October." ”

Li Dongbei: "Head Goose" leads the villagers to get rich and has hope for the local platform to release content

Before returning to his hometown to start his own business, Li Dongbei had been engaged in the catering industry. Why did you think of returning to your hometown to develop the cultivation of Chinese medicinal materials under the forest? Li Dongbei said: "For so many years, there has been no profitable industry in the village, and I have been looking for an industry suitable for the village. ”

Li Dongbei: "Head Goose" leads the villagers to get rich and has hope for the local platform to release content

In fact, as early as 2009, Li Dongbei began to try to plant Yunnan Chonglou. After a few years, Li Dongbei found that although the planting cycle of Yunnan Chonglou is long, the benefits are good. In 2018, Li Dongbei and several partners established a medicinal herb planting company, and he served as the company's legal representative. In the early days of the company's establishment, the company's shareholders went to various planting bases to learn technology, and after coming back, they continued to summarize and explore, and it was not until 2019 that the planting was successful. "At that time, it was very hard, in order to learn the technology, we even looked through the medicine bottles used by other people, and then came back to explore." Recalling the hardships of starting a business, Li Dongbei and his partner said this.

Li Dongbei: "Head Goose" leads the villagers to get rich and has hope for the local platform to release content

Today, in this mountain forest, after careful management, the Chinese medicinal materials planted by Li Dongbei have created considerable economic benefits for the company and the villagers. Up to now, the company's base has planted more than 600 acres of Chinese medicinal materials such as Yunnan Chonglou, Yunnan Huangjing, Wu Zhuyi, Hongyan Qi, etc., with an annual output value of more than 2 million yuan. At the same time, more than 80 farmers in Huangli Village and surrounding villages were driven to plant more than 500 acres of Chinese medicinal materials.

Liang Xiuyun was driven by Li Dongbei to develop the cultivation of Chinese medicinal materials. Her family started planting Yunnan Chonglou in 2020, and now it has grown to 30 acres, becoming the farmer who has planted the most Yunnan Chonglou in the village. At the beginning, she only helped manage the base in the company, and during this period, she saw the benefits of planting Yunnan Chonglou and had the idea of planting her own. Liang Xiuyun said: "At that time, I wanted to grow my own but was afraid of failure, so Li Dongbei told me that they could provide technical guidance and buy back and sell at the market price, so I decided to grow my own." Now, Liang Xiuyun's family earns 80,000 yuan from selling Yunnan Chonglou seeds alone.

Li Dongbei: "Head Goose" leads the villagers to get rich and has hope for the local platform to release content

Driven by Li Dongbei, more and more people in the village are planting medicinal herbs. Some farmers plant and manage by themselves, and the company provides technical guidance free of charge, allocates fertilizers and pesticides, and buys back and sells them at market prices; Other growers plant on the principle of "company + base + farmer" for mutual benefit and mutual development.

As long as the growers have technical needs, the company will come to guide them. The reporter asked: "Aren't you afraid that others will plant better than you?" Li Dongbei said: "Now, we have earned nearly 500,000 yuan from selling seedlings, and the better we plant, the better we can prove that my seedlings are good, and the industry will get better and better." ”

Li Dongbei: "Head Goose" leads the villagers to get rich and has hope for the local platform to release content

While driving farmers to plant, the company provides temporary jobs for more than 4,000 people every year and hires workers for a long time. Wang Qiong and his wife in the village have been working at the base for four years, and both of them have an income of more than 50,000 yuan every year.

Li Dongbei: "Head Goose" leads the villagers to get rich and has hope for the local platform to release content

In addition, the company has also purchased pine wool from the mountains and forests for the cultivation of Chinese medicinal materials for a long time, which has also broadened the channels for local villagers to increase their income. Li Dongbei was born and grew up in a mountain village, he used his practical actions to actively explore the road to prosperity in mountain villages, bringing more development opportunities for rural development, and in February 2024, he was named "Advanced Individual of Rural Prosperity Leader in Yunnan Province".

Author: Wu Jinjiang, Song Liya, Yang Zhentao, Luo Kai

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