Author|Apo
Li Xian may not have thought that the first and most out-of-the-circle topic entry in the newly broadcast modern revolutionary drama "When the Stars Shine" will be #Li Xian's first male cp#; The two tough guys Zhang Binbin and Dai Xu's medical drama "Surgery Live Room" was directly pressed by the audience to make a meal replacement for Jinjiang Shuangqiang Tanmei Rewen; At the end of last year, although the plot of the campus college entrance examination drama "Minglong Boy" gradually became crazy, Li Ran and Shen Yao, who were set by the ABO in the student group, are still active in variety shows.
In the three years since the disappearance of the film and television drama adapted by Tanmei IP, the audience has not watched the two-male lead drama at all, and has not eaten the two-male CP at all.
For the first time in the film and television industry, when the product could not meet the market demand, the market audience spontaneously created products to meet the demand. The disadvantage is that the same girl somewhat lacks some sense of identity with a bright and bright CP; The advantage is that it is purely "voluntary by the audience", which has nothing to do with the characters and actors in film and television dramas, and even has some more taboo pleasure of "secretly smoking CP".
"Love and hate, hesitation." Producer Ye Zi described the mentality of many producers at the moment.
If you want to do a two-male lead drama, but you are afraid of using too much force, what kind of proportion do you have to handle? Ye Zi has seen too many peers have such doubts, which is also a "double-edged sword" given to the subject matter in the context of the Internet.
Will this theme be able to grasp the timing of "delaying and disappearing" and be on the right foot? You can listen to the voices of some practitioners.
The double male lead drama should be "post-marketing",
The original script has a high probability of "breaking CP".
"First of all, you don't have a bad heart, you always want to rely on the two male protagonists to make a big hit." Literary planner Xuehua told Entertainment Capital (ID: Yulezibenlun) that after the explosion of several delayed dramas, there are many producers who are red-eyed.
Since the theme of the delay in 2022 is restricted, the Spring Festival TV series "Hurricane" and the movie "The Wandering Earth 2" in 2023 have been out of the circle CP one after another:
The former takes An Xin × Gao Qiqiang's rival CP of good and evil as the origin of the two male protagonists, and the two of them each radiate Gao Qiqiang× Gao Qisheng's orthopedic CP, An Xin × Li Xiang's fellow CP; The latter also takes Liu Peiqiang played by Wu Jing and Tu Hengyu played by Andy Lau as the origin of the two male protagonists, and the two of them each radiate the master-apprentice CP of Tu Hengyu × Ma Zhao, and Liu Peiqiang × Moss's "Mo Qiangqiu" man-machine CP.
The feature of these two works is that there are not only two male protagonists supporting the scene, but also between the two male protagonists and supporting roles, and between supporting roles and supporting roles, almost all of which can implicate different CPs, which can be described as dazzling and meet the needs of audiences of all tastes.
But Xuehua emphasized that these two works themselves are special cases, and the foundation of their big explosion lies in the solid story, during the Spring Festival, one was broadcast on CCTV and the other was released in theaters, the starting point of the national degree is high, and the radiation audience is broad. For these two dramas, the CP dividend should be achieved by each other, that is, the high popularity of the work makes it easier for CP to get out of the circle, and the increase in CP's preference boosts the popularity of the work.
"In fact, whether to attract the audience through two male protagonists should be something that should be considered in the publicity and marketing process during the broadcast period." Xuehua bluntly said that in her observation, most of the two-male lead dramas outside of the delayed drama, if a relatively hot CP is born, it is the result of unintentional insertion, which requires the marketing team to control the marketing direction through prediction and real-time public opinion during the broadcast period, and try not to interfere in the content creation stage.
Lin Chu, who has many years of experience in the promotion of film and television dramas, agrees with this statement. In the era of three years of delayed drama and successive hits, since I bought the original work, I naturally went to the dividend of the CP audience base, and the creator's strengthening of the relationship between CP characters in the content stage is a "reductive adaptation", which does not involve content intervention. But after the delay and change drama is restricted, there is no need to worry about the problem of "restoration".
Lin Chu recalled that the most typical CP in the past year was Li Ran's × Shen Yao's CP in "Minglong Boy", Li Ran is one of the "poor five" in the play, the protagonist's halo is added, Shen Yao is with Li Ran as a "life control group", and the supporting roles are almost completely opposite. It is precisely because of this "contrast" that the two live under the same roof again, which makes the audience feel "contrast and complementarity", which is also one of the elements of why the two male protagonists will be "pulled together", which is an important basis for "CP fate".
"Minglong Boy" Li Ran x Shen Yao's "Burning CP"
In the later stage of the broadcast stage, because of the controversy over whether the plot is real, many viewers insisted on watching it in order to pay attention to the trend of "Burning CP", which must be a good thing for the drama announcement. The actors Wang Qiang and Li Mingde can still enjoy part of the CP filter dividends in the variety show "Infinite Transcendence Class 2", which can be regarded as after-sales business for the audience and CP fans.
When a film and television work has a "CP dividend", the marketing team can't imagine how much they can do with half the effort. Lin Chu said with a smile, "Lalang who was premeditated in advance may have risks, review risks, broadcast risks, and effects that are not as expected, these are unpredictable, but natural fermentation is the best, and the tap water is true at a glance, and the marketing is appropriate to push the boat." ”
Screenwriter Ellen told Xiaoyu that she received a commission from a party A last year, hoping to greatly modify the Tanmei IP, except for the relationship between the characters, all the relevant names and plot sequences have been changed and disrupted, hoping to consume IP at the end of the copyright and not waste it, but unfortunately it was miscarried because she could not reach an agreement with the IP author.
"Now it seems that it has become a burden and a waste to have Tanmei IP in hand, and cutting the table is indeed a good way, but also a difficult way. It's better to go back to the original point and let the screenwriters show their original ability, after all, most of the time it's not that screenwriters can't write originals, but that there are too few original commissions, and producers hope to save time and effort by borrowing IP foundations. ”
Ellen and Xuehua both feel that maybe there will be more opportunities to give birth to good original scripts in the field of two-male lead dramas in the future, "Crime Hunting Guide", "Hurricane", "The Wandering Earth 2", "Fengshen Trilogy", "Minglong Boy" These works that have been popular with two-male CPs are all original books, and screenwriters who have not had original opportunities for a long time will be a good choice to make efforts in this track.
Compared with Tanmei IP, female audiences love "male sex" more
A two-male CP with good content and good looks is naturally the best situation for "two-male lead dramas", after all, the two-male lead dramas, as a "meal replacement for Tanmei dramas", still have to meet the requirements of the Tanmei audience, that is, "beauty".
Although the threshold for female audiences for "male color" is not high, "Tiger and Crane Demon Master Record" uses comedy star Jiang Long to play with the white and clean student Zhang Linghe, which still somewhat breaks through the audience's aesthetic concept. In "Double Detective", Duan Yihong and Dapeng are also a little too "uncle" and hard-core, and the story itself has no intention of making CP for the two male protagonists, and at the same time, it also cuts off a marketing back road for "double male CP".
The costume comic drama "Shaoqing Tour of Dali Temple" relied on the "Qiu Cake CP" of the male protagonist Li Cake and the male third Qiu Qingzhi in the play, which revitalized this drama of average quality, which should be something that neither the actors nor the main creator expected. Lin Chu, who is engaged in drama publicity, said that he had heard that the quality of the finished film was not satisfactory in the viewing stage before the broadcast, but he did not expect that after the broadcast, it was #邱饼#超话甚至可以一跃登上角色超话排名Top3 and very active.
Ding Yuxi and Wei Zheming, the actors of "Qiu Cake CP", are typical actors from the "male protagonist of sweet pet dramas", and they have each had very representative sweet pet drama works, and so far, Ding Yuxi is in the head idol drama track, and Wei Zheming is in the waist sweet pet drama track, and they are the producer's echelon preferred actors.
Lin Chu said with a smile that now the social platform review copywriting of the two sweet pet actors has become the territory of the two male CP fans, and the probability of "only fans being dumbfounded" may be higher than "whether only fans want to tear apart with CP fans".
The interception of "Dali Temple Shaoqing Tour" comes from netizens
"The female audience of idol dramas has the most tricky tastes." Producer Ye Zi is not surprised, Ding Yuxi and Wei Zheming can be said to be "sweet pet male protagonists are strictly selected", especially the popular male actors in romance sweet pet idol dramas, most of them are better in emotional dramas, and it is easy for the audience to empathize, this kind of emotion can be used for rivalry between any character in addition to male and female CP, once the emotions between the characters are expressed in place, the audience is infected, and it is easy to "swallow".
Similarly, Lu Yao played by Hu Yitian and Qiao Chusheng played by Zhang Yunlong in "Detective of the Republic of China", the CP super talk of the two is #All the way Chuyao#, referred to as #Shengyao#CP, and they still occupy a high position in the CP part of the domestic drama of "Old Ford 2024 Doujin CP Ranking".
The two actors are also "carefully selected by the sweet pet male lead", the actress partners of the new drama have changed a few times, and even the girlfriends in reality are constantly exposed to the public eye in the hot search, but it has not affected the mood of CP fans at all.
There are even CP fans who joked, "Lu Yao's sentence 'he's my boyfriend' defeated 99.99% of the drama", but ordinary viewers still still don't feel that the plot is "suspicious", it is this half-truth and half-fake joke-like way of dealing with it, and at the same time preserving the two circles of audiences who eat CP and those who don't eat CP, which can be said to be quite clever.
The interception of "Detective of the Republic of China" comes from netizens
Lin Chu explained to Xiaoyu that female audiences must be safer than RPS (real CP) when they eat the role, and the two people that the audience likes because of the relationship between the characters and the characters in the play are still fictional characters in essence, just like the two-dimensional like paper people, which can not only maintain the original intention of eating CP, but also not easy to collapse the house.
In addition, many female audiences will be very tolerant and focused on the two-man CP, for example, in "The Wandering Earth 2", Liu Peiqiang has a wife, but the audience who eats "Mo Qiang" and the audience who swallow Liu Peiqiang and his wife do not have a mutual influence on each other.
"In the past, if you want to make a delayed drama, you may be worried about how to transform the paper people in the hearts of book fans into real people who meet their hearts, but now that you can't change it, you can focus on choosing actors who are suitable for the role and high-value actors that female audiences like."
Where is the "bonus area" of the two-male lead drama?
From the long-awaited to the unbroadcastable delayed IP dramas, most of them are "planted" on the theme of Xianxia ancient puppets, which is biased towards the relationship between auxiliary characters in events, and is the hardest hit area of the female frequency theme.
If you want to avoid the "detours" that delay the IP, a strong genre theme with a strong sense of events and a rich hardcore plot is the best choice.
From crime dramas that were once very popular and forced to be restricted, to military dramas such as "Soldier Assault" and "My Regiment Commander, My Regiment", they are all themes that can accommodate a large number of male group portraits, and it just so happens that these two military dramas are also the starting point for many people to take CP.
In fact, there is also a lot of demand for male characters in strong genre dramas, from double male protagonists to male group portraits, which are very common, such as military, suspense, detective, special workplace, and costume martial arts.
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It is not difficult to understand that there are frequent group portraits of two male protagonists and men in strong genre dramas, screenwriter Ellen gave an example, "In the audience's subconscious, men represent rationality and women represent feelings, which is an unchangeable fact in the current market stage." Therefore, in plots such as suspense detectives, it is necessary to pay attention to the theme of rational logic, and use the image of the male protagonist to get close to the audience's mind.
seems to be a strong genre drama that is mainly rational and does not play emotional, but it is the most suitable theme for watching male feelings, how to do it exactly?
Ellen bluntly said that he can directly follow the combination of Sherlock Holmes and peanuts in the classic drama image "Sherlock Holmes", one article and one martial arts, one strong and one weak, one good and one evil, one genius and one growth, one teasing and one praise...... These complementary characters are the standard configuration of suspense detective dramas with two male protagonists.
"Detective of the Republic of China", "Crime Hunting Guide", "Forensic Qin Ming" and other detective dramas of the era and urban detective dramas are essentially two partners with complementary abilities and personalities, from running in to supporting each other and working side by side; "Surgery Live Room" is a partner in the medical workplace fighting side by side.
Between the two characters, the basic character design is complementary, and in the development of the plot, it gradually becomes mutual influence and change, and finally helping each other is inseparable from you and me, which is actually the best way to develop the relationship between the characters, which is applicable in the roles of any gender. This is the creative experience of screenwriter Ellen.
In terms of basic standards, literary planner Xuehua believes that there are still many buff elements that can be superimposed, "The basic way of male friendship is to emphasize righteousness, there is a sense of Jianghu, there is a fatal hypocrisy in a fight together, and enemies become best friends." Strong genre dramas are more suitable for setting up these 'fateful friendship' plots, and they happen to be the happy relationship that female audiences like to watch. ”
The recently launched double-male protagonist military drama "Synthesis Order" has already had viewers "buy shares", and it can be seen from the announcement of the drama that the two protagonists of the play are the land and air combination of the air force and tank soldiers, and the relationship between the characters is that they look at each other unhappily to close comrades-in-arms, and the two male protagonists have experience in male group portraits and double male protagonist films, which is considered to be a double male protagonist project full of buffs.
The two male protagonists in "Operation Live Room", although there is no stage of "family conflict", but the starting point of the two male protagonist doctors Zheng Ren and Su Yun is one cold and one hot, one is silent and one talkative, after the two strong partners, Zheng Ren hugged the cute cat and asked Su Yun for help, indicating that the "lone wolf" genius doctor has the only dependence from now on, until the ending Zheng Ren revealed his worries in front of Su Yun and then stayed together.
Other buff elements can also be like the two-male CP of "Double-Faced Detective" and "Wind Chaser" to add the "master and apprentice" attribute to the changes in the relationship between similar characters, "Hurricane" adds the "rival" attribute, and "Dali Temple Shaoqing Tour" adds the double buff of "Bamboo Horse becomes Rival......
The addition of the "three-person relationship" of the reference person in the double male protagonist can also be easier to accelerate the change of the relationship between the main characters.
"I have neither friends who chase "The Wind Chaser" nor fans of Wang Yibo on my social platform, but the CPs of Shen Tunan and Wei Ruolai have still been brushed to my homepage, and the master and apprentice are really good." Literary planner Xuehua told Xiaoyu that this kind of favored and loyal master-apprentice CP has always been one of the better character relationships, especially in "The Wind Chaser", when Shen Tunan has two apprentices, the role of Secretary Huang sets off Shen Tunan's preference for Wei Ruolai.
This kind of comparison is also similar in "Minglong Boy", Cheng Yubin, the girl who originally seemed to be Li Ran's official match, but under the comparison of Shen Yao, the audience gave up the idea of being an official match. Li Ran and Shen Yao also have another common and easy-to-eat character relationship, that is, from-for-tat to mutual support.
It's just that there are advantages and disadvantages. The more story buffs are stacked, the higher the chance of the audience naturally tasting them, and even the stickiness and long-tail effect of CP fans are easier to increase. At the same time, it also adds a lot of difficulty to the screenwriter how to reasonably increase the buff of the relationship between the characters in the plot, how the director grasps the sense of proportion, and how the actor expresses his emotions more delicately.
In the delayed IP dramas that failed to be broadcast in the past, because there are many large-scale costume themes, directors are still limited to Hong Kong directors who are good at ancient puppets, but Hong Kong directors who have been criticized for a long time also have their own obvious shortcomings. In some of the two-male lead dramas to be filmed or broadcast, Liu Chang, director of high-quality youth dramas, Chen Zhoufei, director of atmospheric sense, and Zhang Li, director of realistic themes, have "ended", and the trend of high-quality two-male lead dramas has also been very obvious.
Or the existence of a two-male lead drama should not be a "meal replacement", but a good work can naturally attract audiences from different circles to share.