Walking into the production workshop of Yunnan Dianxue Grain and Oil Co., Ltd. (hereinafter referred to as "Yunnan Snow Grain and Oil") completed and put into operation on January 12 this year, the intelligent control project with an annual output of 150,000 tons of edible oil project was completed, and the criss-crossing stainless steel pipelines and core equipment centrifuges formed a huge intelligent matrix. In the main control room, two workers move the mouse in front of the computer to give instructions to accurately control the operation of the equipment.
The whole picture of Yunnan Snow Grain and Oil Co., Ltd. Data map
With the support of innovation-driven and digital empowerment, Yunnan Snow Grain and Oil is based on increasing varieties, improving quality, creating brands, strengthening the "three products", vigorously developing new quality productivity, and promoting the transformation and upgrading of the traditional edible oil processing industry to a new one.
Increasing Varieties –
Meet the different consumer needs of market segments
From the manual oil extraction in the early 50s of the 20th century, to the semi-automatic production after many technical transformations after the 80s, and then to the implementation of the "China's Good Grain and Oil" project to achieve automated production in the 21st century, until now the first intelligent edible oil refining production line in Yunnan Province has been built.
From the establishment of enterprise technology center and oil engineering technology research center, to the establishment of plateau characteristic oil processing expert workstation and plateau characteristic oil research institute, to the introduction and training of more than 60 technical personnel team, the external high-level research and development team of more than 20 people, and domestic universities and scientific research institutions to carry out industry-university-research innovation cooperation, with conscience to do a good job in the oil of Yunnan snow grain and oil, always adhere to innovation-driven development, enhance core competitiveness.
Liu Jun, chairman of Dianxue Grain and Oil, introduced that based on the support brought by the improvement of production technology and R&D and innovation capabilities, the company closely follows the changes in demand of market segments and continues to develop functional edible oils with plateau characteristics that adapt to different ages and meet different cooking requirements. From the initial production of only one grade and one single product of rapeseed oil, the company has now produced three grades and multiple varieties of rapeseed oil, launched walnut oil, safflower seed oil, flaxseed oil and other products, forming a product system of 30 series and 107 specifications.
By strengthening industry-university-research innovation cooperation, Dianxue Cereals and Oils cooperated with the Yunnan Academy of Agricultural Sciences to develop the "Yunyouza No. 51" variety, and launched the first high-oleic rapeseed oil in the province; The introduction of "Yunyouza No. 12" variety, the first in the country to launch high-vitamin E rapeseed oil. The advent of the two new products has driven the quality and efficiency of the rapeseed planting industry with the characteristics of the Yunnan Plateau, further optimized the product structure of the enterprise, and met the consumption needs of high-end edible oil.
Improving Quality——
Evolve from assured and safe to healthy ecology
According to reports, with the completion and operation of the intelligent production line, the production technology and equipment of Yunnan snow grain and oil have reached the leading level in the country. With the support of advanced equipment, the company has greatly reduced production costs, efficiently removed fatty acids and plasticizers, and intelligently controlled the whole process of quality, which has further improved product quality and quality.
In order to shape the product characteristics of "assured oil and good quality", Dianxue Grain and Oil has continuously invested tens of millions of yuan to build an automated product quality inspection room, strengthen quality inspection and control, build a quality traceability system, and achieve full coverage of the whole product series testing, so that the third-party sampling inspection and national flight inspection products are 100% qualified.
The staff tests the product. Data map
Based on Yuxi, facing the whole province, 400,000 acres of rapeseed planting base has been built; Provide improved varieties and technical support in an all-round way, and vigorously promote the construction of "three products and one standard" base. While doing a good job in the quality control of the production base, Yunnan Snow Grain and Oil combined with the development characteristics of the agricultural and sideline products processing industry, spared no effort to invest in the construction of raw material planting bases, so as to control product quality from the source and improve product quality.
Liu Jun believes that only by grasping the two bases of raw material planting and production and processing, building a whole industrial chain of edible oil integrating R&D, planting, processing and marketing, and continuing to promote the planting base of raw materials, intelligent production and processing, and systematic quality control, can Yunnan Snow Grain and Oil continuously improve product quality and realize the evolution from assured safety to healthy ecology.
High-tech enterprises, specialized and special new small and medium-sized enterprises in Yunnan Province, national agricultural industrialization leading enterprises, national assured grain and oil demonstration enterprises, and China's good grain and oil demonstration enterprises, each glory is a portrayal of Yunnan Xue Grain and Oil's adherence to the development of specialization, refinement, special and new development, and the pursuit of excellent quality.
Create a brand——
Let the market lead the high-quality development of the industry
"Only through brand leadership can we promote the increase of varieties and the expansion of the industry, and improve the quality and efficiency of the industry." Liu Jun said, "'Do a good job of oil with conscience', 'clean heart, clean oil, clean career' are the core values of the enterprise, and it is also a solid guarantee for the enterprise to hold up the 'good grain and oil in China'." ”
The annual purchase of more than 120 million yuan of raw materials is never owed to growers, the annual R&D investment of not less than 3% of the sales profit continues to promote scientific and technological innovation, and the annual investment in brand promotion is not less than 30 million yuan to continue to maintain marketing enthusiasm. From the field to the production workshop, and then to the sales market, Dian Xue Grain and Oil insists on making the base excellent, the factory beautiful, the service detailed, and the character well, so that the "Dian Xue" and "Caijia Village" brands are listed in Yunnan Province Famous Brand Products and Yunnan Province Famous Trademarks, and the "Dian Xue" brand is shaped into a well-known trademark in China.
Based on the brand-led development, at present, Dianxue Grain and Oil has formed an annual production capacity of 300,000 tons of processing and canning, and an annual storage capacity of 100,000 tons. Through holding and mergers and acquisitions, two branches have been set up in Kunming and Guangxi, and the product sales account for nearly 30% of the market share in Yunnan Province. In 2023, the output value of Yunnan Snow Grain and Oil will exceed 3 billion yuan.
China's top 50 edible oil processing enterprises, China's top 10 rapeseed processing enterprises, Yunnan Province's top 100 enterprises, Yunnan Province's manufacturing single champion demonstration enterprise, and national food emergency security enterprises, this is the glory of Yunnan Xue Grain and Oil's brand-led development.
By 2025, it will take three years to achieve revenue of more than 3.5 billion yuan; By 2028, it will take six years to achieve revenue of 6 billion yuan; By 2031, it will take nine years to achieve revenue of 10 billion yuan. Dianxue Grain and Oil is closely following the "369" development plan of the enterprise, and building a large grain and oil enterprise with domestic and international influence under the leadership of the brand.
Statement: Be sure to indicate the source of the reprint Yuxi Daily All Media Reporter: Tang Wenlin Photography: Shenyang Editor: Xiang Qing Preliminary Review: Chen Huiji
Review: Xu Fengxiang