In recent years, with the intensification of consumption upgrading and market competition, the sales pressure of all walks of life is also increasing, in order to complete the sales task and obtain generous commission rewards, some salespeople do not hesitate to use various means to induce consumers to buy products, including some vulgar, fraudulent sales methods. Recently, the sales team of FAW-Volkswagen's own SUV brand Jietu Automobile has been exposed for using inferior sales methods, which has attracted widespread attention and heated discussions.
Recently, the sales team of FAW-Volkswagen's own SUV brand Jietu Auto has been exposed to using vulgar methods to pursue high performance, and these vulgar methods are mainly focused on their sales promotion and price concessions.
In order to attract more consumers to consult and buy, the sales team of Jietu Auto exaggerated the performance and configuration of the vehicle in the publicity activities, and even deliberately concealed some defects and problems of the vehicle, which brought great misleading car purchase to consumers.
In addition to false publicity, the sales team of Jietu Auto also uses some deceptive methods in terms of quotations, they often make a fuss about the guide price and the amount of discounts, and exaggerate the range of discounts through inflated guide prices, so that consumers have a sense of urgency and illusion to buy a car.
In the face of these vulgar methods of the sales team of Jietu Automobile, consumers have expressed their dissatisfaction and indignation, they believe that the false publicity and price deception encountered in the process of buying a car not only seriously affect their own car buying experience, but also bring great damage to their legitimate rights and interests.
In fact, the vulgar sales method of Jietu Auto is not the first time that consumers have encountered it, but a kind of anti-market behavior adopted by some salespeople in order to cope with fierce market competition and huge sales pressure. In order to fundamentally solve this problem, it is far from enough to rely on consumers' awareness of rights protection, and it is also necessary to strengthen consumer education and protection of rights and interests from the source.
In the current automobile consumer market, consumers' understanding and awareness of automobiles are uneven, and some salespeople often grasp consumers' ignorance and instill them with various false information. Therefore, it is necessary to strengthen consumer education and improve their understanding of cars and car buying skills, so that they can distinguish between right and wrong in the process of buying a car and not be deceived by false publicity.
In addition to strengthening consumer education, the regulatory authorities and automobile industry associations also need to strengthen the supervision of the automobile sales market, and severely crack down on all kinds of illegal sales behaviors, including false advertising, price deception, etc., so that those who violate the law will pay the due price and safeguard the legitimate rights and interests of consumers.
What is the reason behind the reason why the sales team of Jietu Auto uses vulgar methods to pursue high performance? In fact, this is inextricably related to the current development environment and sales mechanism of the automotive industry, and performance pressure is one of the most critical factors.
In many automobile sales enterprises, a similar performance appraisal mechanism is implemented, and the salary and benefits and promotion space of sales personnel are often directly linked to the sales tasks and performance they complete. In order to spur salespeople to work harder, some companies often set very high sales tasks and indicators, giving them huge performance pressure.
The right amount of performance pressure can spark enthusiasm and potential in salespeople, but once this pressure is out of their reach, some negative issues arise. In order to complete the sales task, some salespeople will take various illegal and even deceptive means to quickly improve their performance, which is not only a harm to the rights and interests of consumers, but also a kind of damage to the development of the entire industry.
Vulgar sales methods are definitely not a good marketing method, and the short-term benefits it brings are difficult to cover up the negative impact it causes. As a consumer, we must also improve our vigilance and choose those car sales channels with reputation and strength, so as to avoid burying hidden dangers in our car buying experience because of temporary negligence.
We also hope that automobile manufacturers and sales companies can learn lessons from this incident, strengthen the training and management of sales teams, and establish a sound internal supervision mechanism, so that they can truly understand that only with an honest and professional attitude can they win the trust and recognition of consumers, and can they be invincible in the market competition.