In this digital age, technology is like a spring breeze and rain, moisturizing things silently. The promotion of ETC (Electronic Non-stop Toll Collection System) is a major innovation in the transportation sector, which is intended to alleviate congestion at toll booths and improve traffic efficiency. However, it is interesting to note that despite the country's efforts to promote ETC, the artificial passages are still overcrowded with traffic, just like the bustling markets of ancient times.
Do you remember that in ancient times, the post station was noisy, and today's toll booth is the same. However, the messenger on horseback was replaced by a speeding car, and the post station was transformed into a toll booth where ETC and manual passages coexisted. It stands to reason that ETC should be like a clear stream and quickly occupy the market, but the reality is as hard as a stone, and the artificial channel is still busy.
What is the reason for this?
Or say: "The technology is new, and the people are uncomfortable." That's true. As a new technology, ETC's convenience and efficiency are self-evident. But behind this "convenience", there are some imperceptible thresholds. For example, the installation of ETC requires certain technical operations, which is undoubtedly a major problem for car owners who are not familiar with electronic equipment. In addition, the popularization of ETC requires the cooperation of banks, transportation departments and other parties, which inevitably leads to some problems of poor connection, resulting in many troubles encountered by car owners in the process of installation and use.
However, technical barriers are not the only reason. Behind this, there is a deep cultural soil and habitual power.
The ancients said: "The country is easy to change, but the nature is difficult to change." This "nature" is a habit that people have formed over a long period of time. Before the promotion of ETC, artificial channels have been deeply rooted in the hearts of the people and have become a habitual choice for everyone to travel. When ETC was born, it was difficult to break this habit. Just like a person who is used to writing with his right hand, and suddenly asks him to switch to his left hand, even if it is more convenient to write with his left hand, it will take time for him to get used to it.
What's more, behind the habit, there is also a deep cultural and psychological support. Artificial channel is not only a simple way to charge, but also a kind of emotional sustenance and cultural inheritance. While waiting in line in the artificial lane, people can communicate with each other, share experiences, and even meet new people. This kind of communication and interaction between people is irreplaceable by ETC.
In addition, there are doubts about the safety of ETC. After all, ETC involves sensitive information such as bank cards, and once the information is leaked or used by criminals, the consequences are unimaginable. Therefore, in the absence of sufficient trust and security guarantees, people prefer to choose artificial channels that they are familiar with and trust.
Of course, we can't deny the advantages and potential of ETC. It can indeed greatly improve traffic efficiency, reduce labor costs, reduce environmental pollution, etc. However, in order to make ETC truly popularized and play its due role and value, it is necessary to start from many aspects.
First of all, it is necessary to reduce the technical threshold and installation difficulty. Make it easy and convenient for more people to install and use ETC. Second, it is necessary to intensify propaganda and popularization. Educate the public about the advantages and benefits of ETC through various channels and methods, so that more people can understand and accept ETC. At the same time, it is necessary to strengthen cooperation and coordination. Let banks, transportation departments and other parties work together to form a joint force to promote the popularization and application of ETC.
In closing, I want to say that technology changes lives, but habits and culture are just as important. In the process of promoting ETC, we must not only see the power of science and technology, but also respect people's habits and cultural psychology. Only in this way can we truly realize the harmonious symbiosis of science and technology and humanity, and make ETC a powerful assistant for our travel, rather than an unattainable dream.
In the days to come, may we all accept new things with an open mind and understand different choices with an inclusive mind. Let ETC coexist with artificial passages, become a beautiful landscape in our transportation field, and jointly witness the progress and development of this era.