In recent years, many young people have a deep feeling when they visit shopping malls: the price of clothes is getting higher and higher. Clothes that once made people feel tempted are now prohibitive because of their high price. Even if you want to go inside the store and take a casual look, it takes courage. This phenomenon has raised people's thoughts and concerns about the current consumption environment.
Data released by the National Bureau of Statistics for the first quarter of 2024 confirms that this feeling among young people is not a delusion. According to the data, the per capita consumption expenditure of residents nationwide increased by 8.3% year-on-year to 7,299 yuan. Among them, the year-on-year increase in clothing consumption expenditure was higher, reaching 12.4%, with an average of 492 yuan per capita, accounting for 6.7% of the total consumption expenditure. This data reflects that the rise in consumer prices of clothing has affected the consumption behavior and experience of young people to a certain extent.
Faced with rising consumer prices of clothing, many young people have had to adjust their consumption strategies. They pay more attention to value for money, will shop around, and strive to find high-quality but relatively reasonably priced clothes. Some young people have even started to try second-hand trading platforms to save money while maintaining quality. There are also some young people who choose to "just shop, not buy", and visit the mall as a way to relax and socialize, rather than for the purpose of shopping.
There are multiple reasons behind the rise in consumer clothing prices. On the one hand, the cost of clothing production and raw materials is rising, and brand owners have to increase their selling prices in order to maintain profits; On the other hand, some brands are excessively pursuing profits and blindly raising prices, which exacerbates the trend of price increases. At the same time, the rise of fast fashion has also pushed up the overall price level to a certain extent.
In the face of this situation, apparel brands should rethink their pricing strategies, and consider consumers' affordability while ensuring reasonable profits. At the same time, the relevant government departments should also strengthen market supervision, curb excessive speculation and price fraud, and create a healthy and orderly consumption environment.
As consumers, young people should look at consumption rationally, live within their means, and avoid blind obedience and comparison. At the same time, it is necessary to improve its own consumption capacity and enhance the recognition of quality and cost performance. Only by working together can we create a healthier, rational and sustainable consumption environment.
Source: New Weekly