The involution of the online car-hailing industry has reached the bottom, and under the current freight rate system, there are orders of 1 yuan per kilometer everywhere, so under the current situation, no matter which platform adjusts the price again, it will inevitably attract criticism and resistance from the majority of online car-hailing drivers.
Online car-hailing has stopped moving, and major online car-hailing platforms have set their sights on the intercity travel market.
Recently, online car-hailing drivers in some cities found that there were significantly fewer large orders across cities, only to find out afterwards that some platforms had turned their attention to intercity travel and launched various low-cost products for cross-city passengers.
It is understood that in Guangzhou and Shenzhen cross-city travel, there are online car-hailing platforms and local passenger transport companies to launch intercity travel services, Guangzhou to Shenzhen cross-city travel in the current promotion period is only 9.9 yuan, if it is an online car-hailing Guangzhou to Shenzhen intercity travel at least 200 yuan or more, even carpooling also needs about 100 yuan, so the price of 9.9 yuan has attracted a large number of cross-city travel passengers.
Online car-hailing is no longer moving, intercity travel is a blue ocean market, and the competition is relatively not too fierce, so major online car-hailing platforms have also begun to turn to the intercity travel track.
It is understood that at present, platforms including Didi and AutoNavi have launched relevant products and services for intercity travel.
In addition to leading platforms such as Didi AutoNavi, some small platforms have also launched related products and services for intercity travel, and made efforts on the intercity travel track. For example, Just-in-Time has launched business products related to timely long-distance travel for the intercity travel market.
As a market with a higher entry threshold than online car-hailing, although intercity travel has always received attention, no online car-hailing platform can penetrate it.
Because it involves the interests of traditional road passenger transport companies, as well as traditional lines and black cars in various places, and intercity travel is very easy to turn into drivers, just use the platform to obtain passenger information, and eventually transfer to offline transactions. In addition, there are also disputes over the compliance and legality of online ride-hailing platforms in the intercity travel market, and the inability to obtain mutual recognition of business licenses issued by various regions after crossing regions are all reasons why online ride-hailing platforms cannot make a big impact in the intercity travel market.
However, as some online car-hailing platforms begin to cooperate with local traditional passenger transport companies, the platform's own traffic and local passenger transport enterprises to complement the vehicles and qualifications of local passenger transport enterprises, to a large extent, alleviate the above problems.
The major online car-hailing platforms have made efforts in the intercity travel market, which is a rare opportunity for traditional passenger transport companies, and it may be the way out for traditional passenger transport companies to work together with online car-hailing platforms to achieve a win-win situation.