For many people, shopping in the mall to buy clothes, trying on clothes is a very familiar scene for many people, while the mall is full of all kinds of clothes to choose, while trying on the clothes that are quite satisfactory, and then packing and leaving satisfied. It is almost a common process for everyone to buy clothes, but in the past two years, we will find such a phenomenon, although there are bustling crowds in huge shopping malls, but the crowds in the clothing area are crowded, and even many people only look at it and do not buy, just try it on and leave in a hurry, what is the reason for this phenomenon?
Xiao Xu, who works on an Internet, is a post-95 generation, with a considerable salary income, she told about her shopping experience in the mall, and once came to the mall to take a fancy to a winter coat, after trying it on, she was very satisfied with both the version and the color. So she thought about buying it, but when she asked the salesman about the price, she was directly dumbfounded, and the other party said that the price of the dress was 1899 yuan, but the heart that she wanted to buy directly made her choose to flee.
By visiting the mall, it was found that the retail price of a very ordinary sports vest ranged from 380 yuan to 580 yuan, and the sunscreen clothing was often hundreds of yuan, and the price of similar goods was checked through e-commerce websites and wholesale markets, all of which were about dozens of yuan.
"Clothing assassins" have also caused countless young people to start fleeing the mall, and this can also be seen through the sales performance announced by different brands, taking Uniqlo's performance in the first quarter of 2024 as an example, there has been a significant decline, Decathlon, which is known as the "affordable supermarket" of sporting goods, has also seen a similar situation, and some foreign clothing brands have been affected by the decline in sales and have announced a reduction in the number of stores, and most brands have adjusted the prices of goods to varying degrees in order to save the situation, The children's short sleeves bought in Decathlon used to cost 19.9 yuan, and now the price is 39.9, which has nearly tripled. The high-end outdoor brand Arc'teryx has been adjusting its price in the past two years, with an average increase of about 20% to 30%, and even some brands have withdrawn from the Chinese market under pressure!
Many young people's consumption outlook has also found earth-shaking changes, before shopping in the mall, now more is only shopping without buying, coming to the mall more for the purpose of not to buy clothes, but to buy a cup of milk tea, and then visit the clothing area, after shopping and then put the clothes back, back home and then inquire about the relevant clothing style, in the form of substitution to buy, not only can save a lot of money but also buy satisfactory goods!