At present, artificial intelligence is becoming an important engine to promote industrial upgrading and innovative development. So what is the impact of AI on the development of the media industry? What are the chances? What will the future of intelligent media look like?
Today, Chengdu Media Group held the 13th Tricolor Lecture and "Chengdu Media's 'AI+' Territory in the Eyes of Analysys" workshop, inviting three industry experts, Yu Yang, Chairman and CEO of Analysys, Liu Yi, Co-founder, and Li Zhi, President of Analysys Wisdom Institute, to explore the application strategy of artificial intelligence in the news media and cultural industries from the application scenarios of large-scale model industries, combined with the application cases of mainstream media groups and Internet leading enterprises. Chairman of Chengdu Media Group, Secretary of the Party Committee and Chairman of Chengdu Media Industry Group Mu Tao and other leaders attended the event.
From "Internet +" to "AI for Everything"
Media companies must have the ability to control large models
"Artificial intelligence, as a disruptive and strategic technology that leads the future, is a powerful productive force." At the event, Yu Yang, chairman and CEO of Analysys, traced the process of previous industrial revolutions and said, "Unlike previous technological revolutions, artificial intelligence is self-evolving and iterative, which is unprecedented. ”
In the era of artificial intelligence, Yu Yang used "data is new energy, and large models are oil refining equipment" to describe the relationship between the two. "The intelligence of large models is essentially data-driven, and it's becoming the next generation of interactions," he said. ”
"The emergence of large models will also transform the way of production." Yu Yang said, "We need to cultivate the ability to use large models and integrate artificial intelligence with users more. At the same time, we must also be patient, the growth of artificial intelligence is not achieved overnight, and it needs to be cultivated continuously. ”
Artificial intelligence technology is the driving force for the development of new productivity in the media industry, which greatly enriches information content and communication patterns through content generation technology and immersive and interactive applications, and improves production efficiency.
How is it applied in the media industry? Li Zhi, President of Analysys Wisdom Institute, said, "Not all enterprises need to independently develop large models, but controlling models and building their own AI middle platform capabilities is an important direction for the media industry to upgrade its digital intelligence technology capabilities." ”
How will intelligent media be presented in the future? Li Zhi believes that the industrial ecology of the cultural media industry will be affected by the development of new productive forces, and there are various manifestations and opportunities in the breakthrough of core technical capabilities, the innovation of new production factors and the reconstruction of production relations. For example, more super individuals are emerging, the core competitiveness of content is deconstructed, and the ecological operation and benefit redistribution of creators are realized.
Hire experts from the Tricolor Think Tank
Promote the digital transformation and business innovation of Chengdu Media Group
"Artificial intelligence is like a college student who has just graduated, with good education, thinking, and unlimited development potential, but it is still the last mile away in actual combat." Liu Yi mentioned that this "last mile" refers to the training of data, "For enterprises, the selection of large models can be through four channels: 'self-reliance', 'borrowing boats to go to sea', 'self-cultivation' and 'taking and using', among which business application scenarios are one of the key factors that enterprises need to consider." ”
As a pioneer in the industry, Chengdu Media Group is deeply aware of the importance of AI technology, and has actively integrated internal and external resources, strived to strengthen the technology drive of "Intelligent Media Group", and coordinated the research and development of new applications in the AI era.
At the scene, Chengdu Media Group officially hired Yu Yang, chairman and CEO of Analysys, Liu Yi, co-founder of Analysys, and Li Zhi, president of Analysys Wisdom Institute, to become experts of the three-color think tank. It is understood that the three-color think tank has absorbed more than 400 experts and established a strong expert database covering eight major fields such as media, culture, politics and economy, providing strong intellectual support for the reform and transformation of Chengdu Media Group and all-media publicity and reporting.
Through the exchange and cooperation with Analysys, Chengdu Media Group can better use AI technology to promote its own digital transformation and business innovation. This is not only an important learning for Chengdu Media Group in the field of technological innovation, but also shows its forward-looking and leadership in the application of AI technology and innovation in the media industry. With the support of AI technology, Chengdu Media Group is expected to become the convergence point of super users, leading the industry towards a more intelligent, efficient and diversified future.
Chengdu Daily Jinguan News Reporter Li Shifang Editor-in-charge Luo Hao Editor Liu Chunchun Photo provided by the event