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The convening of the 2024 Chengdu World Horticultural Exposition has given way to the "Flower World" in Pidu District, Chengdu - Spring Flower Paradise is on fire! Over the past few days, citizens and tourists have come to watch the strange flowers from all over the world, buy the "same" flowers and plants in the exhibition, only from the opening of the World Horticultural Exhibition on April 26 to the end of the "May Day" holiday, the comprehensive sales revenue of the spring flower park is nearly 60 million yuan.
Yesterday, the reporter came to the Spring Flower Paradise and interviewed Lin Ying, the head of the "Flower World" - Chairman of Sichuan Spring Flower Paradise Investment Co., Ltd. "The flower industry is an industry that conveys beauty, and it is a career worth engaging in for life." Talking about flowers, Lin Ying's words are full of passion, and her eyes are full of wisdom, "The soft, delicate and stoic characteristics of flowers are just like the strength of 'her' shown by women in society, gentle and active efforts to bloom." ”
Talk about entrepreneurship
Bloom gorgeous flowers in unremitting struggle
"Loving beauty, pursuing beauty, sharing beauty, opening a flower shop is every girl's dream." Lin Ying said that this is her original intention to choose the flower industry. In 1998, Lin Ying took 40,000 yuan "dowry" to open a shop and start a business for female college students, and had the bitterness of taking a carriage to the flower market to wholesale flowers at 4 o'clock in the morning, and also looked at the sweetness of the well-designed flower shop light box with her partners to light up the night, but as long as you look at the flowers every day, you will feel the beauty of life.
She made many like-minded friends on the way to run a flower shop, and the flower shop opened more and more. By 2003, Lin Ying had opened nearly 30 flower shops in Chengdu, creating the first national chain flower shop model, and "Spring Flower Fang" gradually became a well-known flower brand in Chengdu.
In the process of opening a flower shop, Lin Ying found that the flower industry system has the problem of imperfect and unstable supply chain. As a result, she began to think about how to provide more flower lovers with more high-quality varieties and more creative flower and gardening products.
On the road of continuous exploration, Lin Ying gradually began to transform from a flower sales terminal to the integration of the whole flower industry chain in 2008, and began to nurture a flower industrialization project with flower trading as the core, cross-border multiple industries, radiation of multiple formats, and presenting various forms of flower industrialization project - Spring Flower Paradise International Flower Industrial Park.
There are more than 600 merchants, receiving 2 million tourists annually, and the annual transaction volume exceeds 2 billion yuan...... Over the past six years since its opening, Spring Flower Paradise, located next to the ecological corridor of the Shaxi Line, has handed over a beautiful "report card" and has become the largest flower and horticultural product distribution center in southwest China.
Talk about the future
Bloom the flower of innovation in continuous entrepreneurship
During the Chengdu World Horticultural Fair, in addition to the tide of people and the comprehensive sales revenue of the red, the Spring Flower Paradise also has many innovative highlights, which are refreshing.
Blue Horn Column, Little Blue Snow, Exquisite Blue Horn Column, Big Blue Horn Column, Hairy Horn Artemisia...... In the Spring Flower Paradise Chuanhua Independent Innovation Park, the research and application results of various native plants are dizzying. This exhibition garden, which integrates "research, production, marketing and use", is jointly built by the College of Landscape Architecture of Sichuan Agricultural University and Sichuan Spring Flower Paradise Investment Co., Ltd. "Our generation of flower people should shoulder the mission of protecting and developing flower varieties, so that more new varieties of Sichuan flowers can take root and sprout." Lin Ying said.
The market is connected to production, and almost half of the merchants settled in the Spring Flower Paradise have flower planting bases around, such as their own production base area has reached 40,000 acres, and nearly 300,000 acres of flower gardening around the area. "Landscaping dominated by large trees is a thing of the past, and the home gardening market has ushered in a new development opportunity, and we will drive flower farmers to remove low-end seedling stocks and switch to home gardening flower plants, potted plants, bonsai and cut flowers."
As the world's first new retail complex for a beautiful flower life, Chun Fan Garden Center has gained popularity during the World Horticultural Expo, and will focus on flower and horticulture consumption destinations and flower-themed cultural tourism destinations in the future, bringing together five major sectors: flowers, horticulture, flower life, flower culture and pets, and building an online and offline integrated business model.
Chengdu Daily Jinguan News Reporter Zhao Yi Photography/Video He Sitian Editor-in-charge Liu Yang Editor Yu Tanyang