What is it like to set up a brand hall for agricultural products on a university campus?
At the north gate of Zhejiang Vocational College of Economics and Trade, there is the Agricultural Products Brand Pavilion of Qiantang New District, Hangzhou, which has a lot to offer: there are not only delicacies containing local culture, agricultural products from all over the province, but also teachers and students can also carry out course teaching, research and practice here...... The brand hall is an important platform for the school to integrate practical education, scientific and technological services, agricultural product sales, brand promotion and other functions, and it is also the epitome of the school's integration of industry and education, science and education, empowering the development of rural industries and building a pioneer school in the common prosperity demonstration zone.
"To promote the comprehensive revitalization of rural areas, vocational education must have a great future. The school should highly integrate the high-quality development of vocational education with the service of the comprehensive revitalization of the countryside, and form a community with a shared future for the comprehensive revitalization of the rural areas. Lao Ciming, Secretary of the Party Committee of the school, said. As a modern commercial and trade circulation college jointly built by the All-China Federation of Supply and Marketing Cooperatives and the Zhejiang Provincial People's Government, Zhejiang Vocational and Technical College of Economics and Trade has always adhered to the school-running idea of "based on the region, relying on the industry, and serving the three rural areas", actively approaching the needs of the industry, building a multi-dimensional empowerment model of "talent + platform + technology + service", and providing high-quality technical and skilled talent guarantee, intellectual support and technical support for rural revitalization.
(Zhejiang Vocational and Technical College of Economics and Trade)
Simultaneous education and training to activate the talent "engine" of rural revitalization
Talent is the key to rural revitalization.
In recent years, Zhejiang Vocational and Technical College of Economics and Trade has closely focused on the main line of agricultural supply-side structural reform, focused on serving the needs of the county-level agricultural product uplink industry chain job group, actively cooperated with supply and marketing cooperatives, county-level governments and enterprises, deepened the "school-social-government-enterprise" education model, and deeply cultivated the construction of rural e-commerce circulation service system and the supply of county-level agricultural product uplink talents.
It is reported that the school cooperates with Zhejiang A&F University to carry out a four-year pilot program for the cultivation of higher vocational talents in food quality and safety, cooperates with social enterprises to carry out modern apprenticeship classes, orientation classes and other talent training projects, undertakes a variety of functions such as teacher training, scientific research cooperation, and student internship practice, and provides talent support for agriculture-related industries and enterprises in multiple directions and levels. The school also relies on industry and industry research, closely combines the talent needs of industry enterprises, promotes the matching of professional settings with industrial development, increases the construction of agriculture-related majors such as agricultural product processing and quality inspection, agricultural material marketing, etc., and actively expands the rural revitalization service orientation of e-commerce professional groups, accounting professional groups and other professional groups, and greatly improves the supply capacity of rural revitalization talents.
While vigorously cultivating agriculture-related talents to "go to agriculture", the school closely focuses on the strategic talent needs of rural revitalization in the new era of the entire agricultural industry chain, carries out all-round and multi-level theoretical research and education and training, and is committed to cultivating a talent team that knows agriculture, loves agriculture, believes in agriculture, and helps rural revitalization.
On March 30, the summary meeting of the "Zhejiang Thousand Rural CEO Training Program (Phase I)" hosted by the Zhejiang Provincial Department of Agriculture and Rural Affairs and undertaken by Zhejiang Vocational and Technical College of Economics and Trade was successfully held. After 9 months, through base training, village training, distance teaching, mutual visit and learning, etc., the theoretical literacy and practical skills of rural operation of 100 rural professional managers have been systematically cultivated and comprehensively improved.
This is the training service model of "farmers ordering, college delivery" pioneered by Zhejiang Vocational and Technical College of Economics and Trade - providing customized and accurate training services for farmers by prescribing personalized learning menus. With the continuous iteration and upgrading of more than ten years, the training service model of "farmer à la carte, college delivery" has truly become the "golden business card" of Zhejiang Vocational and Technical College of Economics and Trade for agricultural services.
In order to improve the effectiveness of farmer education and training and further expand the rural talent team, the school selected 30 outstanding students from the 630,000 students cultivated by 9 campuses, 11 farmer colleges and 89 farmer schools of Zhejiang Farmer University, jointly launched the Zhejiang Farmer University Alumni High-quality Agricultural Products Supply and Marketing Alliance, and built a mechanism for the co-construction of practical training resources for agriculture-related talents based on the alliance. In 2021, it will establish a modern smart training service center of "new supply and marketing, new retail, and new agricultural innovation", incubate a national-level social training service team, a teacher and student Sangong science and technology innovation team, and a student agriculture-related entrepreneurship and entrepreneurship team, brighten the "farmer à la carte, college delivery" as an agricultural service brand, and create a modern smart training service model of "new supply and marketing, new retail, and new agricultural innovation" that cultivates the leader of agriculture, agriculture, and rural areas.
Up to now, the school has trained more than 100,000 practical talents, mainly talents urgently needed for rural revitalization, and has won more than 10 provincial honors such as the Outstanding Contribution Award for Industry Vocational Capacity Building of the National Federation of Supply and Marketing Cooperatives. The school's characteristic training and special services have become a professional brand of agriculture-related training in colleges and universities, and more than 100 characteristic training menus have been developed, forming a menu service system for the whole industry chain of production services, quality inspection, marketing and promotion, and brand building.
The integration of science and education creates a new path for rural services
He has presided over or participated in 1 major national social science project related to agriculture, 6 provincial and ministerial scientific research projects, more than 50 departmental and bureau-level scientific research projects, and has won 3 provincial leaders' instructions, 8 department-level awards, and more than 10 invention patents for agriculture-related professional groups......
Through a group of dynamic figures, it can be seen that Zhejiang Vocational and Technical College of Economics and Trade is building a bridge from agricultural science and technology to real productivity by vigorously improving the level of technology research and development, collaborative innovation ability and achievement transformation ability. In recent years, in order to enhance the support of vocational education for rural revitalization, the school has innovated the operation mode of the integration of industry and education, established Zhejiang Cooperative Economic Management College and Cooperative Economic Think Tank, and overcome the technical bottleneck of the industry through technology empowerment, promote the transformation of agriculture-related scientific research achievements, and realize the coordinated development of the integration of industry and education.
"It is the original intention of the school to turn scientific research results into real productivity in the field and increase the income of the people." Chen Dequan, the principal of the school, said, "In order for the school's human resources, research technology and scientific research achievements to play a role in the vast rural areas, teachers and students must go to the front line to solve practical problems. ”
In August 2023, the science and technology service team of Zhejiang Vocational and Technical College of Economics and Trade came to Sanxi Village, Changshan County, Quzhou City, walked into the vegetable greenhouse, collected soil samples, assessed the growth of vegetables, explained management precautions, and escorted the vegetable harvest in the village. In addition to new agricultural technologies, the team also signed a service agreement with the village committee to jointly build a "sunshine space", opening up the "last mile" of the school's service to Sanxi Village.
"Sunshine Space" is a comprehensive service platform created by the school to help rural revitalization. In line with the tenet of "implementing the central government's policy of sunshine and benefiting the residents of hundreds of villages", the school has started the construction of "sunshine space" since 2019, and used it as a carrier to integrate resources inside and outside the school, and started from the assistance work of Dongkeng Village, Changshan County, a paired village, to comprehensively open a new chapter in serving rural revitalization.
According to statistics, after four years of assistance, the annual operating income of Dongkeng Village has jumped to more than 100 yuan, and it has been rated as a provincial 3A-level scenic village, becoming a model for the school's "sunshine space" to help rural revitalization. In 2022, this assistance case has been selected as a typical case of education assistance for rural revitalization by the Ministry of Education and the Provincial Department of Education, and a typical case of rural revitalization assisted by university talents of the Provincial Party Committee Education and Work Committee.
At present, the "Sunshine Space" village community service points have been established in the province 103, to promote 61 technical services, with the "Sunshine Space" service points continue to land, the school's science and education assistance footprints have also spread to Wencheng, Pingyang, Songyang, Jiangshan, Chun'an and other more than 10 counties (cities, districts) in the province.
In December 2023, the school innovation project based on the "Sunshine Space" village community service point, the "New Supply and Marketing, New Retail, New Agricultural Innovation" modern smart training service center and other school-running platforms: "Innovative Service Model for Agriculture to Build a Pioneer School of Common Prosperity Demonstration Zone" was selected as the key task of the Ministry of Education's learning society construction (in the field of higher continuing education), achieving a new breakthrough in the effectiveness of the school in serving rural revitalization.
The journey of spring is thousands of miles, and it is time to set sail and forge ahead. Standing on a new historical journey, Zhejiang Vocational and Technical College of Economics and Trade will aim at the needs of Zhejiang's economic and social development and the people's expectations for vocational education, firmly take root in the land of Zhejiang, take root in agriculture and rural areas, empower rural revitalization with the construction of high-level professional groups, and show "economic and trade responsibility" and contribute "economic and trade wisdom" in actively promoting the construction of common prosperity demonstration zones.
(Teachers from the school's science and technology service team explain the use technology of water retention agent developed by the team to farmers)
(Photo courtesy of Zhejiang Vocational College of Economics and Trade)
Source: Zhejiang Daily (Chen Xinyi)