Li Xiang could never have imagined that the FLAG he promised at the beginning was realized by Huawei.
As early as last year, in the conference call after the release of the ideal second quarter financial report, Li Xiang vowed to set a flag: "MEGA will become the No. 1 sales volume of all passenger cars above 500,000, regardless of energy form or body form." "Everyone has seen the situation later, the sales of the ideal MEGA are not as expected, and 1,145 units were sold in March, which is far from Li Xiang's goal.
And this goal was achieved by the M9, which sold 13,391 units in April. What is the concept of sales? In April, BMW X5 sold 6,695 cars, and the average sales price of the M9 exceeded 500,000 yuan, in short, at a price of more than 500,000 yuan, the M9 was the first in sales regardless of model, country or energy form.
The strength of Hongmeng Zhixing's popular models has also boosted the financial performance of Cialis. According to the first quarter report of 2024 released by Cialis, the net profit was 220 million yuan, and the gross profit margin reached 21.5%; revenue was 26.561 billion yuan, a year-on-year increase of 421.76%; Benefiting from the increase in sales of new energy vehicles, the net cash flow from operating activities in the first quarter of 2024 was 1.187 billion yuan. "If memory serves, this is also the first time that Cialis has achieved a single-quarter profit.
At the price of more than 500,000 yuan, BMW X5 has always been the first in sales, others like BMW 7 series, Audi A8, Mercedes-Benz S-class, etc., although the price is high, but the sales figure is not high, and BMW X5 has lengthened the wheelbase and car length since it was made in China, and the space performance is excellent, coupled with BMW's excellent handling and luxury, so the sales performance has been good, and in 2023, the BMW X5L will sell 93,000 units, ranking first in the market segment.
In the past, domestic cars did not challenge BBA, that is, the compact car market, there was no way to take joint venture cars, basically only SUV models sold well, but now, the new energy transformation has ushered in the value reshaping of the automobile market, and domestic cars have ushered in the opportunity to really catch up with BBA.
Five years ago, even three years ago, if you were told that domestic cars sold better than BBA at a price of more than 500,000 yuan, you thought that this person must be crazy, and now the facts are in front of you.
Many people may want to say that it is Huawei's marketing that is good, marketing is important, but don't exaggerate the role of marketing, marketing can only be the icing on the cake, especially the social elites who have 500,000 cars in their hands, they are so easy to fool?
In terms of product power, the M9 and BMW X5 are not products of the same level at all, and the M9 is far stronger than the BMW X5, yes, it is far stronger.
First of all, the most important aspect of power performance, the M9 has a maximum total power of 496 and 530 horsepower, a peak torque of 675 and 673 Nm, and a 0-100 acceleration time of 4.9 seconds and 5.3 seconds, respectively. The BMW X5L has a maximum power of 2.0T and 3.0T of 258 and 381 horsepower respectively, and a peak torque of 400 and 520 Nm respectively. Even though the BMW X5 has the long-established ZF 8AT, in terms of ride smoothness and responsiveness to acceleration, the M7 wins.
In terms of space, although the BMW X5 has been lengthened, it still can't compare the space with a higher level of models, and the BMW X7 is not qualified to compare, in terms of actual effective riding space, the riding space of the M9 is 2725mm, compared to the BMW X7 is only 2605mm, which is 120mm longer than the X7.
What about fuel economy? Holding fuel vehicles and new energy vehicles than fuel economy, there is no comparison at all, itself Wenjie M9 power loss fuel consumption is lower, 100 kilometers of fuel consumption is 6.9L, significantly lower than BMW X5 8.7L-8.9L, not to mention M9 has more than 200 kilometers of pure electric mileage, urban commuting can be completely electric, only go out to need oil.
Therefore, don't say anything, the sales of the M9 surpass the BMW X5 because the marketing is done well, and the consumers are brainwashed. They are more sober than you, and they know the real product power of a product, not so much that they are brainwashed by Huawei, but that you are brainwashed by BBA, how do you believe in BBA's theory so much?