Comprehensive, authoritative, in-depth and professional
HUNGER BREEDS
×
DISCONTENT
ZJ
in the city kitchen
"100 counties and 1000 bowls" people/to/food/for/day/food&beautiful scenery
The people live on food. In life, a spoonful of food and a scoop of drink, just like piano, chess, calligraphy and painting, are full of humanistic atmosphere. According to the survey, more than 70% of tourists believe that tasting local food is a very important part of their trip, and the combination of food and beauty is an important criterion for travelers to choose a destination.
Recently, the 2024 "5.19 China Tourism Day" Zhejiang Province main venue event and the 22nd Xu Xiake Open Tour Festival press conference was held in Ningbo Pavilion of Hangzhou Nongdu City Kitchen. On the same day, a unique Ninghaixia banquet kicked off at the same time. The bazaar not only brings a rich and colorful cultural tourism experience to tourists and citizens, but also pushes Ninghai's food culture and cultural and creative products to a broader stage.
At the market on the same day, with the theme of "Delicious Zhejiang Hundred Counties and Thousand Bowls", a number of exhibition areas were set up. Among them, the comprehensive booth "Ninghai Cultural Tourism" provides tourists with professional tourism consultation and route sales services, hoping to attract more tourists to Ninghai and feel its unique charm.
The cultural and creative exhibition area fully demonstrates Ninghai's cultural heritage and innovative spirit. Four booths, including Ninghai Forest Hot Spring, Ninghai Cultural Tourism Group, Nijin Paint and Zhejiang Suzhou Gifts, showed the cultural charm and innovative vitality of Ninghai to tourists through exquisite cultural and creative products.
Chen Xiaoyu, who came to visit, said: "In the past, friends always said that Hangzhou was a food desert, but now when friends come to play, they take them here to eat and eat." It is reported that in the future, it will become a one-stop check-in place for citizens and tourists to eat all over Zhejiang and Internet celebrity food.
Enhance the consumption of new hot spots TASTY
﹀
﹀
﹀
In Zhejiang, "100 counties and 1000 bowls" is not only a piece of food, but also a wisp of nostalgia. "Poetry and Painting Zhejiang, 100 Counties and 1000 Bowls" is based on traditional cuisine and takes into account the characteristic cultural elements of various places, and has become a new hot spot for tourists in Zhejiang for leisure consumption.
On January 7 this year, the Ningbo Pavilion of the Thousand Bowls Food Town (Food Culture Corridor) of 100 Counties in Nongdu was officially opened, and the "100 Counties and 100 Bowls" Ningbo Cuisine Promotion Center recommended by Ningbo Cultural Tourism also came into being. As the first unit in Ningbo to hold food-themed promotion activities here, Zhenhai Cultural Tourism deeply integrates food and cultural tourism, adding a strong touch to igniting "urban fireworks" and helping common prosperity.
"Zhenhai District is located in the northeast of Ningbo City, which has both the abundant nature of the land of fish and rice, and the gift of the sea on the coast of the East China Sea, and produces local famous dishes such as red paste salted crab, Lupu drunken mud snail, and distiller's lees radar net ribbon fish represented by the 'Zhenhai Ten Bowls'. Ningbo sincerely welcomes the citizens and tourists of Hangzhou to come to Zhenhai and start a culinary journey. Xu Xiaoshe, a member of the party group and second-level inspector of the Ningbo Municipal Bureau of Culture, Radio, Television and Tourism, introduced.
On the day of the event, Zhenhai "moved" a large number of authentic delicacies to the market site, and at the same time set up a stage to focus on promoting the spring "Zhenhai Ten Bowls" dishes, special fruits and tourism product resources through interactive promotion, cultural tourism market, dish display, product promotion, etc., so as to expand the radiation and influence of the "Zhenhai Ten Bowls" brand and promote the upgrading of cultural and tourism consumption.
"Cultivating and creating the 'Poetry and Painting Zhejiang, 100 Counties and 1000 Bowls' food tourism IP not only meets people's needs for a better life, but also transforms the 'taste of Zhejiang' into a beautiful economy; The relevant person in charge of the Industry Department of the Zhejiang Provincial Department of Culture and Tourism said.
Expand the brand influence TASTY
﹀
﹀
﹀
Zhejiang is a city of food. It is understood that at the beginning of the launch of the "Poetry and Painting Zhejiang, 100 Counties and 1000 Bowls" project, it strengthened the protection of intellectual property rights from the perspective of brand cultivation in combination with the goal of building cultural and tourism integration IP in Zhejiang. For example, fully excavate the brand characteristics and cultural connotation of "Poetry and Painting Zhejiang, Hundred Counties and Thousand Bowls", design and register the trademark of "Hundred Counties and Thousand Bowls" and the exclusive identification and signage system, including brand logos, fonts, derivative elements, scene applications and other content.
At the same time, attract state-owned capital to set up a "100 counties and 1000 bowls" management company to carry out market-oriented operations. Continue to carry out the "six in" activities, and promote the "100 counties and 1000 bowls" into scenic spots, star-rated hotels, universities and middle schools, canteens, high-speed service areas, communities, and ordinary people's homes. All parts of the province have introduced support policies, set up food offices (snack offices), included "100 counties and 1000 bowls" into the global tourism assessment bonus project, and gave incentives and subsidies ranging from 100,000 to 500,000 yuan to units identified as provincial-level "100 counties and 1000 bowls" food experience stores, demonstration stores, and blocks (towns), so as to attract market players to launch the "100 counties and 1000 bowls" brand...... A series of combination punches have played the popularity and influence of "Poetry and Painting Zhejiang, 100 Counties and 1000 Bowls", and enhanced the added value of the brand.
Food helps the development of cultural tourism
﹀
﹀
﹀
In recent years, a delicacy has become a popular traffic password for many Internet celebrity cities. From Zibo barbecue to Harbin frozen pears to Tianshui Malatang, special food not only brings huge business opportunities to the local catering industry, but also drives the development and prosperity of the city's tourism industry to a certain extent. How can a delicacy leverage a city's cultural tourism? The reason why food can become the tipping point of Internet celebrity city tourism is mainly due to the following reasons:
First of all, special food is a concentrated embodiment of local culture and customs. Local specialty food is the taste presentation of regional geographical environment, natural features and humanistic customs, and is the memory and inheritance of history, humanities and folk customs. When you go to Zibo to "catch up with the barbecue", tourists can not only enjoy the delicious barbecue, but also deeply experience the unique hospitality and sincere friendliness conveyed in the fireworks; When you go to Tianshui to eat Malatang, you can experience not only the spicy on the tip of your tongue, but also the urban temperament of "Longshang Jiangnan" where heroism and beauty coexist.
Secondly, special food is the most basic consumer demand for people's travel. People take food as the sky, and among the six elements of tourism, "eating" ranks first. If you want to conquer the hearts of tourists, you must first conquer their stomachs. From "eating full" to "eating well", and then to eating out of characteristics, eating out of culture, and eating out of emotional value. With the development of the times, food tourism has become a new trend of cultural tourism consumption and the focus of the city's unique attractiveness.
Finally, food communication has become a powerful driving force for the city to go out of the circle. In the era of mobile Internet, the network has broken the geographical spatial barriers and opened up convenient channels for information torrents. With the popularity of social platforms such as WeChat, Douyin, and Xiaohongshu, the "splashing traffic" gathered by food can make the city popular overnight. For example, Zibo is out of the circle, and it is those young people who go to Zibo to eat barbecue to share their consumption history through WeChat Moments, Douyin, Xiaohongshu and other platforms, and then quickly appear "fission communication", and form a strong communication effect.
Reporter Wang Jue
For details, see the 15th edition of the 2123 issue of "Jiangnan Travel News".
END
The copyright belongs to the original author
If there is any infringement, please contact us to delete
About us
Founded in 1986 in Hangzhou, Zhejiang, Jiangnan Travel News is a professional publishing platform for cultural and tourism news under Zhejiang Newspaper Group.
Back to top