On May 13, Meizu Unbounded Zhixing's website updated its information, revealing that Meizu's first model may be named "Meizu MX" and will be equipped with Flyme Auto's full-case intelligent vehicle machine system. This system is not limited to Meizu MX, but also uses Flyme Auto intelligent vehicle machine system in many models such as Lynk & Co 07, Lynk & Co 08, Galaxy E5, and Lynk & Co Zero.
Meizu's foray into the auto market has been foreshadowed for a long time. As early as November last year, Meizu unveiled its first customized model, the MEIZU DreamCar MX, and then launched the DreamCar MX community in January this year, allowing Meizu friends to deeply participate in vehicle design and development, and jointly build smart cars that meet user needs and adapt to various life scenarios. It is reported that this model will be built based on the SEA architecture and Geely's Industry 4.0 manufacturing capabilities.
Meizu's plan to enter the automotive market began as early as 2022. At that time, Meizu not only recruited a large number of talents in the automotive field, but also applied for a number of patents related to the car machine system, including advanced technologies such as automatic body cleaning and face recognition to open the trunk. In June of the same year, the industry reported that Geely had acquired Meizu, and then Meizu officially confirmed the news and signed a strategic investment agreement with Hubei Xingji Times Technology Co., Ltd., which obtained a 79.09% controlling stake in Meizu Technology.
Hubei Xingji Times Technology Co., Ltd. was established in September 2021, and its business scope includes mobile terminal equipment manufacturing, mobile communication equipment sales, etc. Behind it, Geely Group (Ningbo Co., Ltd.) holds 32% of the shares, and Li Shufu also holds part of the shares. This partnership marks Geely's official acquisition of Meizu and provides a strong backing for Meizu to enter the automotive market.
After Geely's acquisition of Meizu, Meizu quickly announced its entry into the automotive market and put forward a strategy of "unbounded intelligent mobility, open platform". This strategy aims to provide modular capabilities for car companies through the Flyme Auto intelligent cockpit operating system, and help them improve the experience of using intelligent cockpits. However, the market is not very optimistic about the prospects of Meizu car manufacturing, although it has Geely Automobile as the backing, but cross-border car manufacturing requires huge investment and rich experience, and Meizu as a mobile phone brand still needs to prove itself in this field.
However, Xiaobian believes that since Xiaomi, as a mobile phone manufacturer, can create a stunning model in 3 years without any experience in car manufacturing, Meizu, which is also a mobile phone manufacturer, is backed by the big tree of Geely, and its starting point is even higher than Xiaomi. Xiaobian believes that the biggest gap between the two lies in marketing capabilities, Xiaomi's marketing capabilities are indeed too strong, and Meizu is a short board in the mobile phone era. By the way, it is rumored that after visiting Meizu, Xiaomi's Lei Jun wanted to buy a stake in Meizu but was rejected, so he began to make a mobile phone. It can be said that Meizu is half of Xiaomi's teacher.
Meizu was the first to do MP3 started, as a representative of the domestic mobile phone, Meizu has created brilliance in the past, when the Apple mobile phone just began to be popular, it was able to take the lead in developing a mobile phone that benchmarked against Apple in China, Xiaobian remembers that the price is 1999, but after several ups and downs, Meizu mobile phone has gradually faded out of the market, but its research and development strength should not be underestimated.
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