After four years, the Beijing Auto Show is back strongly, as the "annual opening show" of the automotive industry, the auto show has 117 world premieres, including 30 world premieres, 41 concept cars, and 278 new energy models... In the past four years, the domestic electrification market is maturing, volume products, volume prices, volume traffic, luxury intelligence has become the object of competition among car companies, during the period of car companies are not a few, and BMW, as one of the traditional luxury brands, after a hundred years, is still at the forefront of the industry.
In 2023, the BMW Group delivered more than 2.55 million new vehicles worldwide, of which 375,000 were BEVs, achieving the target of approximately 15% of the Group's total sales as planned. Among them, more than 820,000 BMW and MINI brand vehicles were delivered in the Chinese market, of which BMW sold nearly 100,000 pure electric models for the whole year.
Obviously, BMW has proven its strength with strong performance.
Define the future of mobility with next-generation models
If you want to use one sentence to describe BMW, the author believes that "being prepared for danger in times of peace" and grasping the trend of the times is the secret of BMW's steady success. On the one hand, it is the accumulation of fuel technology strength, and on the other hand, it is the layout of electric intelligence, and this auto show is the best interpretation.
The domestic debut of BMW's new-generation concept car, the world premiere of MINI's first pure electric crossover model MINI Aceman, the domestic debut of the all-new electric MINI Cooper, and the world premiere of the new pure electric BMW i4... As BMW Group Chairman Philip Zipzer said, with the new generation of models, BMW will fully enter the future in three dimensions: design, technology and concept.
The term "new generation" is a general term for a series of BMW models that were very successful in the 60s of the last century, and the naming of the concept car further shows BMW's determination, and at the same time emphasizes that the new generation concept car is the innovation leader of BMW's next era.
For the first time, the new-generation model will feature the sixth-generation BMW eDrive technology and cylindrical battery cells, significantly improving energy density, cruising range, and charging speed. In terms of human-machine interaction, the new-generation model will be equipped with the first-of-its-kind BMW panoramic vision bridge, which represents a quantum leap forward in head-up display technology. The new generation of the model will adopt a new electronic and electrical architecture, an advanced "domain control" design, and an intelligent center composed of four "super brains", which will elevate the intelligent driving experience and pure driving pleasure to a higher dimension, which not only represents BMW's rethinking of personal mobility, but also reflects the continuous progress in the field of technology.
If the new generation concept car represents the future, then MINI's first pure electric crossover model MINI Aceman, and the new pure electric BMW i4 represent the present, the former is a major essence of go-kart-like driving fun, with the blessing of electric vehicles, the vehicle has a lower center of gravity, four wheels are more extended, and the power output is more direct, and maintains the outstanding handling of the fuel version of the model, through digitalization and electrification into the MINI brand DNA into more new connotations.
Since its launch in 2021, the latter (BMW i4) has won the favor of many young users, with the average age of Chinese owners only 32 years old, fully meeting all their expectations for a luxury pure electric coupe with true sporty genes. Now, the new all-electric BMW i4 has also been refreshed.
As a mid-cycle facelift, the new car has been upgraded mainly in terms of exterior details, such as the LED daytime running lights on the front face that have been changed to a shape similar to that of L, and the visual effect is more outstanding. At the same time, the internal structure of the taillights has been revised, with a slender spoiler and exaggerated diffuser, reflecting the sporty essence of the BMW brand.
Life is always inseparable from a BMW
In fact, in addition to the above new products, BMW X5, 7 Series, 3 Series and other large and medium-sized luxury arrays, in this auto show is also all out of the lineup, from the entry compact to large luxury cars, BMW's booth lineup covers almost all luxury segments, but the most eye-catching is the familiar 5 Series.
As the mainstay of the BMW brand, the BMW 5 Series has been a surprising surprise since its birth in 1972, and in the facelift of the first generation of the model, BMW engineers used computer technology on a large scale in the vehicle design and development stage for the first time. The fourth-generation model is a production car with all-aluminum alloy light metal suspension; The fifth-generation model has led the transformation of the way people and vehicles interact, which is also an important reason why it can win the favor of more than 2 million users in the Chinese market.
Now in its eighth generation, the BMW 5 Series is a perfect example of innovation and heritage. Specifically, the body length of the new car is 5175 mm, and the wheelbase reaches 3105 mm, which perfectly meets the needs of domestic consumers.
The all-new BMW 5 Series is not only equipped with an integrated floating curved screen, an enveloping interactive light strip, a floating giant screen, etc., but also equipped with an L2+ intelligent driving assistance system, equipped with BMW's world's first automatic lane change function with line of sight confirmation, which brings a full sense of luxury experience from multiple dimensions such as design, size, and intelligent driving.
Editor's summary: Recalling last year's Guangzhou Auto Show, the all-new BMW 5 Series long-wheelbase version of the gasoline and electricity was launched, which attracted applause from consumers, it is not only BMW's best-selling model, but also the most important reference in the medium and large car market within the system; For the future, BMW presents a "new generation of models", from which we seem to be able to find thinking about intelligence and luxury. But no matter who we are, we can see BMW's innovation and pace with the times, focusing on the future and being prepared for danger in times of peace.