"199,900 yuan!"
With the announcement of the price of the standard version of the Zhiji L6 Max by Liu Tao of Zhiji Automobile, this product launch conference, which has accumulated more than a month of "heat", finally ushered in the expected climax, and the applause and cheers from the audience were thunderous, so that Liu Tao himself needed to calm his emotions before he could continue to speak. No one can clearly interpret whether Liu Tao's excitement stems from people's recognition of the starting price of Zhiji L6, or because he has finally relieved the pressure of public opinion that has lasted for more than a month. But one thing can already be confirmed,That is, ZhijiL6One step closer to the "terminal explosive product",At the moment when the core product power of this automotive product is increasingly wrapped up in traffic,Zhiji has confirmed that its "explosive logic" can walk out of a differentiated breakthrough road,The most important thing,The pressure at this moment,Give XiaomiSU7。
The era of traffic
What is the "explosive logic" of Zhiji L6?
Perhaps, there are many people who remember the story that happened a month ago vividly. Because of the introduction of Xiaomi SU7 product parameters during pre-sale, the appearance of the Zhiji L6 at the Beijing Auto Show was under pressure from outside public opinion.
On April 25, after four years, the Beijing Auto Show was held again. The essence of what should have been a global automotive strategic product and forward-looking technology was coerced by waves of "splashing" traffic, and turned to the pursuit or discussion of a few topic figures such as Zhou Hongyi and Lei Jun. In addition to "powder" technology, "powder" price, and "powder" service, the "fan circle culture" of "powder" entrepreneurs and "powder" CEOs swept the entire Beijing Auto Show. It was against this backdrop that Zhiji L6's mistake eventually led to an almost one-sided war of words. But few people care that even Xiaomi, which is in the "moral high ground", also has technical errors when its first product, Xiaomi SU7, is benchmarked against Tesla Model 3 and Porsche Taycan, and there is far more than one error.
But just a month later, Zhiji L6 told the outside world with its "table-lifting" starting price that what really determines the success or loss of market competition will never be a war of words, and whether it has its own "explosive logic" is the fundamental factor that can finally laugh to the end.
In fact, the "explosive logic" behind Zhiji L6 has long been traced. On April 10th, when the pre-sale of Zhiji L6 began, with forward-looking technologies such as the "Skinlid Digital Chassis" and "First-Generation Light-Year Solid-State Battery" that were first installed, as well as more than 100 top-level configurations such as the intelligent four-wheel steering system, ultra-long-range high-precision LiDAR + NVIDIA DRIVE Orin X, and Qualcomm Snapdragon 8295 chips, Zhiji L6 has won wide attention from the industry and end users. The pre-sale price of 230,000 yuan to 330,000 yuan has made the Zhiji L6 a "hot booking" in the medium and large pure electric car segment. According to the data given by Zhiji, 23 hours after the start of pre-sales, the order for the Zhiji L6 has exceeded 10,000 units.
During the Beijing Auto Show, Zhiji once again made technical enhancements to the Zhiji L6, announcing that the Zhiji L6 will be equipped with the intelligent ecological cockpit system IMOS 3.0 as standard, further enhancing the intelligent capabilities of the Zhiji L6, and the order data as of May 13 has also reached a new height of 29,000 units, reflecting the market appeal of forward-looking technology.
Coupled with the terminal price of "199,900" starting on May 13, Zhiji's real "explosive logic" was finally revealed, that is, "technical involution". "Zhiji L6 is the latest achievement of SAIC New Energy Technology in the past ten years, integrating the industry's cutting-edge intelligent technology." Liu Tao said.
User perceived
The core of the closed-loop of Zhiji's "explosive logic".
However, Zhiji clearly knows that it is far from enough to rely on the empowerment of forward-looking technical capabilities, and behind the technical empowerment, how to let users perceive the benefits of the forward-looking technology carried by Zhiji L6 is the core of supporting Zhiji's "explosive logic".
For example, the "Skinkling Digital Chassis" technology, rather than using a bunch of unclear technical terms to highlight the forward-looking, Zhiji is more willing to tell users that the "Skink Digital Chassis" can make the Zhiji L6, which is nearly 5 meters long, have the cornering flexibility of the small car Volkswagen Polo, which is only 2.5 meters long, with a turning radius of only 4.99 meters, even if it is a two-way two-lane U-turn. Another example is the "Grey Lizard Digital Chassis", which gives Zhiji L6 the ability to "crab walk", and in the face of the difficult scenario of side parking, the length of the parking space required can be reduced by 11%.
In the real driving scene, based on the joint control of chassis hardware such as steering, suspension, and electric drive, in the face of extreme road conditions such as residual snow and water on one side, the Zhiji L6 can reduce the vehicle deviation by about 80%, and it only takes 0.3 seconds to complete high-speed emergency avoidance and obstacle avoidance.
The same is true for the intelligence capabilities of the Zhiji L6. Long before the release of IMOS version 3.0, Zhiji won a group of technology fans with its global original "full-frame digital cockpit screen" capability. For example, the "rainy night mode" can display the surrounding road conditions on the central control screen in high-risk scenarios such as rainy nights, snowy days, and haze, expanding the user's field of vision, and superimposing the "global digital vision blind supplement" function that can realize the display of A-pillar, side rear and rear road conditions, further improving the user safety index.
The IMOS 3.0 version adds functions such as City Drive and highlight moments on top of the above functions. Based on the NVIDIA OrinX+ Qualcomm Snapdragon 8295 smart cabin chip, NXP S32G high-performance chip, and in-depth cooperation with ByteDance in the field of model application and algorithms, users can instruct Zhiji LS6 to call the four-way camera of the body in real time to capture the most beautiful lens angle or actively perceive and record the "highlight moment" based on the AI large model, so that every trip becomes the user's own City Walk.
In addition, the Zhiji L6 will also have the innate ability of no-map city NOA. At present, Zhiji's "IM AD noa without map" has started the national public beta, and it is expected to be mass-produced in the third quarter and open nationwide within the year.
"For Zhiji, user experience is always the most important thing. For example, in order to allow everyone to better experience the Zhiji L6, we have invested a lot of time, energy and material resources to build a dynamic experience venue covering an area of about 20,000 square meters, including 17 test drive scenarios, so that all the innovative functions of the Zhiji L6, such as the digital chassis of the lizard, intelligent cockpit, global digital vision blind compensation, one-click Ai driving, etc., can get a complete and scenario-based experience. What we do is not just to set a technical flag, but to truly solve the pain points of users. This is the evaluation made by Liu Tao when Zhiji L6 was pre-sold, and now it seems that this is indeed the case.
summary
If you carefully observe the development history of the Zhiji brand, you can find that whether it is the original Zhiji L7, LS7, or Zhiji LS6, they are all based on the continuous empowerment of SAIC New Energy's intelligent technology, and Zhiji has always insisted on the continuous output and implementation of forward-looking technology. Based on the underlying technical support and the superimposed upper path of user perception, Zhiji's "explosive logic" is gradually playing its due role, and the Zhiji L6 that has been listed may be the most representative product.
After four years of deep cultivation, Zhiji's popularity and influence in the terminal market are increasing day by day, and through the release of a series of products, end users' technical perception of Zhiji's products has become clearer, and the long-term accumulation of potential energy will also promote Zhiji L6, which has a number of original or industry-leading technologies, to become a new hit under Zhiji.
It is worth looking forward to much more than Zhiji L6, just after the press conference, Liu Tao said in an interview with the media that the speed of product iteration of Zhiji in the future will converge to 3C products, and the speed of new product launch will be increased to 12-18 months.