Fat Donglai has made another move, and the target of this help is Yonghui Supermarket, which is several times larger than himself. As soon as the news came out, the stock price of Yonghui Supermarket experienced a round of daily limit.
From backgammon to Yonghui, Fat Donglai seems to have become a "life-saving straw" for the bosses of Chinese supermarkets. Its founder, Yu Donglai, has a public image more like an evangelist – different from other entrepreneurs who talk about "profit and efficiency", and Yu Donglai's most common words are "love and freedom".
The era of rapid expansion has passed, can "love and freedom" really save China's supermarkets?
Text | Rao Tong language
编辑 | Yang
Operations | Puffs
The "Price" of Love
On that day, Feng Di finally met Yu Donglai himself.
He remembers the day very clearly, that day was August 15, 2020, and the Fat Donglai Henan Yuzhou store opened. In the crowd, Feng Di recognized Donglai at a glance. It's just that after rushing to Yu Donglai, his brain was blank, he was completely speechless, and he was so excited that he couldn't say a word, just red eyes, holding Yu Donglai's hand, and shouting "Brother Donglai". That year, Feng Di was 50 years old, and in front of the "idol" Yu Donglai, he almost cried.
In Fat Donglai, almost no one will call Yu Donglai "Mr. Yu" or "Boss Yu", everyone calls him "Brother Donglai", or even "Big Brother". This is the name that is written into the training courseware of Fat Donglai's new employees:
Yu Donglai, staff name: big brother; Position: Fat Donglai's patriarch.
To a certain extent, "family culture" is the background color of the entire corporate culture of Fat Donglai. Since the day of its establishment, Yu Donglai's interest in being a "big parent" is much higher than being a "boss".
At the beginning of Fat Donglai's establishment, when the employees were still eating and living together, Yu Donglai did not allow everyone to go out at will. The girls can only go home to see during the holidays, and they must also lead him to "give the money and benefits to the family." And the boy, "You have to get my permission to go out." The reason given by Yu Donglai was: "I'm afraid that they will cause trouble and learn badly... After all, his family and children were handed over to me, and I am responsible for them. ”
Later, the "home" became bigger and bigger, and it was difficult for Yu Donglai to stare at everyone like before. He thought of a way to unify the values of all employees with "love", whether it is for work or life.
Flipping through the "Cultural Concept Manual" in the hands of every employee of Fat Donglai, "freedom and love" is regarded as the company's basic beliefs and values, which occupies a very important position. In addition to work-related, there is also an assessment of employees' "happy life status", including six parts, such as love, home, and financial management, each part of which corresponds to specific rules and scores, and those who score less than 2 points are not qualified for competition that year.
▲ Fat Donglai's assessment standards for love. Photo / Fat Donglai's official website
Whether it is external interviews or internal training, it is rare to hear words such as "supply chain", "financing" and "SKU" from Yu Donglai's mouth, and instead of "freedom and love" and "we want to become better people." ”
Yu Donglai's image to the public is more like an evangelist. After calling for "love" for decades, Yu Donglai finally waited for a group of people who believed in him and helped him "spread love".
Vondi is one of them. More than 20 years ago, he resigned from a large supermarket and started his own business, guiding the opening of new supermarkets and the renovation of old supermarkets. After the Fat Donglai fire, the demands of the supermarket owners became more and more directional, that is, to learn from Fat Donglai. In this way, Feng Di embarked on the road of studying Fat Donglai. From Hubei to Henan, he went to Fat Donglai's store at least once a year, and the most once, 3 times a year.
In Feng Di's eyes, the essence of Fat Donglai's success is "love", and he can smoothly recite Fat Donglai's cultural concept over the years - 2007 is "Love in Fat Donglai"; 2016 is "Creating Love, Sharing Love, Spreading Love"; 2022 is "love from the heart above all else". He asked the supermarket owners to make "Donglai quotations" into plaques and put them in their offices, with the content of "Life, Beauty Because of Love"; "Let life rely more on it, let the soul be less vulgar......
Of course, "love" is never free. Feng Di handed over everything he saw in Fat Donglai to other supermarket operators to copy, and each order was charged according to the size of the supermarket and the renovation time, ranging from tens of thousands of yuan to hundreds of thousands of yuan.
The more expensive "love" is in Lianshang.com, a company that serves the retail industry. In 2021, Yu Donglai and Lianshang.com jointly established the Donglai Research Institute. As a result, Lianshang operates a series of courses, among which the seed class and the president class of Lianshang Donglai are the only two courses on the market that can be taught by Yu Donglai.
Both classes have a high threshold: the company has been established for more than three years, has a net asset of not less than 50 million, and has a positive profit in 2023. The 12 students selected in the first year are all from Qinghai Jiaqin, Jiangxi Jiabaile, Zhejiang Wanjiahui, etc., which are entrenched in a certain place and have a well-known local chain supermarket, and each person's membership fee is 500,000 yuan. In the second year, the registration fee was reduced to 100,000 yuan per person, but it was expected to recruit 100 students. In two years, the registration fee is 16 million.
At the same time, Lianshang.com also helped Yu Donglai publish a book "Beautiful Road", which was priced at 98 yuan. At present, it is only sold exclusively on the channel of Lianshang.com, and it was once sold out. At least 1,600 people have bought the book, and at least 150,000 yuan have been credited by selling the book alone.
▲ The content in "Fat Donglai Cultural Concept Sharing". Photo / Donglai Encyclopedia official website
Chicken soup for the soul and a lifesaver
Before Lianshang.com found Yu Donglai, most of his "missions" were carried out within Fat Donglai. As early as 2014, Yu Donglai logged out of Weibo, stopped speaking to the public, and set up a column called "Donglai Sharing" on Fat Donglai's official website, and almost every day, he was expressing his views on the meaning of life.
▲ Yu Donglai expressed his opinions in "Donglai Sharing". Picture / Screenshot of Fat Donglai's official website
After being determined to preach to the public more widely, Yu Donglai settled in Douyin, frequently connected with netizens, and played the role of spiritual mentor as always.
36-year-old Zhao Yuqiang defines his life as a loser who has "repeatedly failed". When he was young, Zhao Yuqiang sold air conditioners, ran takeaways, and delivered goods to others, but he didn't do it for a long time, and he didn't accumulate any network resources. In Zhao Yuqiang's heart, he has a dream of opening a supermarket, but this requires hundreds of thousands of start-up capital, and Zhao Yuqiang has no money, so he can only continue to do small business.
Until a few years ago, his wife, who was "too money-worshipping" and "did not agree with his values", chose to divorce and left her daughter. Zhao Yuqiang drank day after day, smashed the wine bottle again, lost control of his emotions to the peak, drank pesticides in a fit of anger, and was rescued in the county hospital for 20 days, "life is a mess". Zhao Yuqiang feels that he has become the wave of people who are infinitely ridiculed, because of countless failures, "no one will care about my spiritual world anymore, everyone only looks at the results."
A group of people similar to Zhao Yuqiang, frustrated people in the business field and even on the road of life, gathered in the live broadcast room of Donglai.
In a connection, a middle-aged man who failed to start a business and had millions of debts asked him: "Big brother said that life is to be happy and happy, why don't I know what happiness and happiness are?" After listening to his personal experience, Yu Donglai calmly gave advice: "No matter how big the difficulties are, you must also be sunny", "Millions of debts, but your life is not worth millions", "Live easily, the more relaxed the heart, the quieter".
This is Yu Donglai's philosophy, which directly skips the cruel fight in the business world, and tells people to blindly love, pursue freedom, and realize truth, goodness and beauty, which happens to become the "placebo" that entrepreneurs need most in this era.
As Mr. Yu's "placebo" grew in popularity, it was easy to think of another famous entrepreneur: Kazuo Inamori, a successful man who emerged from Japan's economic bubble.
Dr. Liu Chengyuan, a management scientist, once summed up the reasons for Kazuo Inamori's popularity in this way: in the increasingly fierce competition, operators feel physically and mentally exhausted and have nowhere to put their souls, and expect to warm up spiritually; After following the Western-style management, I gained very little, and I was eager to find a new model; Kazuo Inamori's personal experience has all the elements of successology, and it fits with the strong desire of business managers to easily succeed in the future.
▲ Kazuo Inamori, a well-known Japanese industrialist. Photo / Visual China
The steering is huge. Now, when rapid expansion is a thing of the past, China's retailers are clearly facing the same situation, so they have pushed out the more local Yu Donglai, advocating a more focused business style of the company, such as focusing on the main business, not making other investments, and insisting on not going public. It is precisely through this conservative management approach that many Japanese companies have maintained rapid growth in the past financial crisis.
At the same time, in a more prudent and conservative era, it takes more courage than ever to make any decision. The model of success came from the east, so it became a symbol of expectation and confidence, and thus became popular.
A retail expert close to Yu Donglai told Daily People that just like these supermarket brands that seek help from Yu Donglai, objectively speaking, the strength is not too bad. The reason why they turned to Yu Donglai was more like the next big decision, "The teacher may not be able to teach you too many skills, but it can help you remove psychological barriers." ”
For example, a regional supermarket chain from Shanxi Province faced a problem with the loss of young people in the county, who could not recruit the right employees. In this case, the most direct way is to raise wages, but this tests the cash flow of the supermarket. What makes the boss hesitate is that if the cost is not increased, it can still be supported for a period of time, otherwise, it may be a long-term loss, but will it really get better in the future? No one can give a confident answer.
Clues to this statement can be found in many places. For example, Yu Donglai said when he adjusted and changed his relatives in Qinghai that the founder, Mr. Jia, clearly knew how to adjust, but "I didn't dare to adjust it before, for fear that it would be bad." It wasn't until Yu Donglai came in person that he had confidence. In the end, Yu Donglai's solution was also very simple: hold a two-hour meeting, release "sincerity", and then do a good job in the quality of department stores and other goods.
Under the pursuit of profit from all parties, more and more people are joining this "god-making" action, and the business problem has become simple - it seems that as long as there is love in the heart, all problems can be solved. Even the business logic has become simple and straightforward: "When you don't want money, money comes." Feng Di also taught the supermarket owners his experience in this way, and he felt that Fat Donglai was the best reference for this sentence.
Before chasing Fat Donglai, Liu Ben, the boss of the Northeast, was in a long period of confusion. He opened a store in Shanghai, and after a few years of the epidemic, the whole market was not good, and he told himself to get through. But after a year, the business did not get better, or even worsened, and the profit margin decreased all the way to a loss, Liu Ben repeatedly tortured himself: "Everyone else has risen, but why am I not good?" ”
With the mentality of "seeking from the outside and looking for some external help", Liu Ben rushed to Xuchang. When he stood in Fat Donglai's store for the first time, Liu Ben saw a crowd of people and empty shelves, "I didn't feel the so-called bad environment at all." In just over a year after that, Liu Ben went to Fat Donglai 3 times. These three times all participated in the so-called "study tour class", and I heard Yu Donglai's speech in person for the last time, which cost nearly 10,000 yuan in total.
There is also a supermarket owner Chen Wei in Chongqing, who also saw the grand occasion of Fat Donglai in anxiety. In the past two years, the rise of snack stores such as snack stores has led to a sharp decline in the sales of his store in the snack category.
▲ The crowded Fat Donglai supermarket. Photo / Visual China
Liu Ben found that both the study tour agency and Yu Donglai himself skipped the specific explanation of business management methods, and instead focused on the spiritual level of people, "teaching me how to become a healthier person".
He remembered Yu Dong's words, "The hardships encountered are all gifts." This way of thinking does bring excellent healing effects, when he didn't make money before, Liu Ben would be anxious and blame himself, but now, he just needs to calmly comfort himself: "It's good not to lose money." ”
Evangelists and businessmen
In Donglai's heart, his goal is not to start a company, but to become a preacher after the age of 50. Fat Donglai is not an enterprise, but a "systematic, high-standard social spiritual and cultural evangelism platform".
As for the staff, they are the most devout believers in this "church school". A Fat Donglai employee once told Daily People that they have a training session called "East Lecture Hall" every month. However, the content of the training rarely involves specific skills, and is more of an abstract value training, and Yu Donglai tries to teach them how to pursue freedom and how to achieve happiness.
▲ Yu Donglai's goal is not to open a company, but to be a preacher. Photo / Hugo
Yu Donglai has high hopes for the management of Fat Donglai, in his imagination, the future ordinary management will be like a preacher, and the middle and senior management will be "like Bodhisattva-like people", he often sighs, waiting for these employees to "enlighten the moment". However, before enlightenment, executives first get the opportunity to make money - a study tour agency invites former executives from Fat Donglai to give lectures, which can become their biggest selling point different from other study tour agencies. Compared with the market price of about 2,000 yuan for ordinary classes, this kind of study tour class charges higher, 2,980 yuan per person, "most of the study tour fee is for the teacher's salary."
Although he only went to elementary school, Yu Donglai was very interested in Western philosophy, he read Rousseau, Hegel and Aristotle, admired the work and lifestyle of the Western "origin theory of happiness", and expressed it countless times: "I want employees to be happy and free." ”
Over the years, Yu Donglai has presented his followers with the image of a free, spontaneous preacher. The craziest times were when he showed his nude photos with mosaics in "Donglai Sharing", or wished the on-site personnel a "spring dream" at night. The expression that seems to be somewhat out of place in modern society lies in Donglai's narrative, which is nothing more than maintaining a "state of individuality, freedom, and kindness".
This is a vital part of the utopia of the most beautiful, sweet and seductive. Followers are convinced that the success of Fat Donglai is closely related to these advocacy - with love and freedom, employees can serve every customer with a sincere smile, managers can selflessly give their money, and everyone gives up their desires to pursue the meaning of life and a "light soul".
Those that have been widely publicized belong to the high benefits of Fat Donglai's employees - Tuesday holidays, the establishment of grievance awards, and mandatory vacations...... Otherwise, the more realistic side is rarely cared about. For example, when you open the employee handbook of Fat Donglai, there are as many as 85,000 pages, which formulate the work process in every detail, from job responsibilities and service attitudes to what to do every minute, and don't say anything to customers. Even if it is a trivial matter of forgetting to call back to a customer, Fat Donglai gives the employee a penalty of deducting points, internal reflection, and reporting to the whole company to learn, and after the second violation of discipline, the labor contract will be directly terminated.
It is this set of strict management system and standardized service requirements that standardize the employees of Fat Donglai. If you can't do that, you are undoubtedly not really understanding the teachings of the East, and you should ask yourself about the value of your life. In December 2021, out of dissatisfaction with employees, Yu Donglai posted 10 dynamic criticisms on "Donglai Sharing": "A group of people who can't think live like this, and life can only reach the current level."
▲ Yu Donglai posted 10 dynamic criticisms of employees on "Donglai Sharing". Photo / Fat Donglai's official website
Those parts that are more closely related to money are quietly hidden. An industry insider pointed out that the success of Fat Donglai depends to a greater extent on the competitiveness of the commodity itself.
As early as the beginning of the 21st century, Yu Donglai was well aware of the importance of "differentiation", and often went to Shenzhen, Shanghai and other cities to import some fashionable goods back to Xuchang for sale. In these cities, Yu Donglai's favorite are the foreign-funded supermarkets that are opened in the areas where diplomats are stationed, such as the foreign-funded supermarkets that have just entered China, Yu Donglai will take a camera to shoot the shelves, and then hire managers of foreign-funded supermarkets with high salaries.
At that time, the flow of commodities was not so developed, and Fat Donglai gradually found his own survival track in this way. In the past ten years, Yu Donglai has keenly perceived that under the impact of Internet e-commerce, young people need to experience first and then consume offline - in addition to selling things, supermarkets also have to assume the function of product display and experience. More people are paying for feelings.
Under this trend, Yu Donglai began to make products with higher barriers, such as fresh food, cooked food, baking, and wine, which almost accurately captured the needs of each generation of young people. As a supermarket veteran, he knows how to start a new category. For example, when Fat Donglai first started to dabble in live aquatic products, he asked that he must lose money in the first few months - as the category that attaches the most importance to freshness, Yu Donglai used this method to force the management team to be willing to throw away some products that are not of high quality.
▲ Fat Donglai's products almost accurately capture the needs of every generation of young people. Photo / Visual China
At least in the Times Square store in Xuchang, Fat Donglai's products are not cheaply priced, especially its own brand, although the number may only account for one-fifth of the supermarket, but it can account for half of the profit.
Rise and fall
In "Langya Bang", "Jiang Zuo Meilang, a talented unicorn, can win the world", and in today's supermarket circle, it is "Yu Donglai's 'love', and if you get it, you can win the world".
▲ "Qilin talents, you can win the world if you get it". Photo / "Langya Bang"
At the beginning of May, Zhang Xuansong, chairman of Yonghui Supermarket, led a group of executives to find Yu Donglai in Xuchang. Prior to this, Zhang Xuansong had had in-depth exchanges with Yu Donglai 3 times. At the fourth closed-door meeting between the two sides, Yu Donglai finally announced that starting from June, he would help adjust the two stores of Yonghui Supermarket. As soon as the news came out, Yonghui's stock price rose to a limit.
And the same thing happened to another supermarket giant, BBK - in just one year, BBK Chairman Wang Chong looked at Xuchang and invited Yu Donglai to go to Hunan again, Yu Donglai was moved and promised to help BBK.
On the day when he announced that he would help backgammon, Yu Donglai gave an extremely doctrinal explanation - Wang Fill has changed, and in this old friend, Yu Donglai saw the sunshine again and saw him begin to enjoy his beauty and beauty. Yu Donglai was impressed, so he was willing to lend a hand.
Before this, Yu Donglai drank wine with Wang Chong. At the wine table, Wang Chu stood up excitedly and pulled Yu Donglai to sing, singing "If the heart is there, the dream is there, and there is true love between heaven and earth". This is a scene that can be called beautiful by Yu Donglai: after an old friend is frustrated, he candidly and borrows lyrics to express his heart, and is willing to re-pursue his sincerity, pursue his dreams, and pursue love.
▲ Picture / "The Long Season"
But for Wang Chong himself, there may be a more cruel version of "the pursuit of love", which is the final choice of "breaking the kettle" - before seeking Yu Donglai's help, BBK has tried to save itself many times. In 2021, Wang Chu decided to withdraw from the Sichuan-Chongqing market and close a large number of stores in Jiangxi to stop losses; At the end of 2022, BBK turned to state-owned assets for help and got 2 billion working capital from local state-owned assets in Xiangtan. However, these measures have limited effect, and in 2023, BBK will still declare bankruptcy reorganization.
There is a stark contrast between the two. Yu Donglai and Wang are both post-60s, and they started their own businesses in 1995 at the same time, sharing the golden age of retail hypermarkets. Wang Chu once described that period, "seize the outlet, the money is actually very profitable", and by 2008, BBK was successfully listed. And Fat Donglai, who was entrenched in Xuchang, also tried to go out and enter Xinxiang, Henan during that time.
Although the two men expanded at different speeds, they both rose to become retail powerhouses thanks to their excellent local reputation. Interestingly, in 2012, among the top ten innovators in the retail industry selected by Lianshang.com, Wang Fill and Yu Donglai were tied for the position. In those years, it was not Yu Donglai who was more intimate with Lianshang.com, but backgammon - according to the enterprise investigation, Wang Fill once became a shareholder of Lianshang.com and became one of the top five shareholders.
But that's the last comfortable day. In the new decade, traditional supermarkets have begun to face the impact of e-commerce, epidemics, and new retail formats. Especially in the post-pandemic years. A retail expert told Daily People that during the epidemic, the revenue of traditional supermarkets as a guarantee of supply in various places was not bad. Everyone was expecting a bounce back after the pandemic was over, but the situation did not improve.
For example, Yonghui Supermarket's revenue exceeded 90 billion in 2020, reaching the peak in recent years, and then fell to more than 70 billion in previous years. According to statistics made by Times Finance, in 2023, supermarket giants such as Yonghui Supermarket, BBK, and Zhongbai Group will lose a total of more than 4 billion. In the first quarter of 2024, more than 31 supermarkets chose to close hundreds of stores, and brands such as Walmart, RT-Mart and Wumart were not spared, not to mention some smaller supermarkets.
▲ The revenue of supermarket giants such as Yonghui Supermarket has been declining year by year. Photo / Visual China
Fat Donglai is almost the only exception in the miserable situation. At the beginning of this year, when Wang Chong was frantically looking for a way out, Yu Donglai calmly showed his high-speed performance on the Internet: "I originally planned to earn 20 million last year, but I didn't expect to earn 140 million by the end of the year." ”
In the second half of last year, Wang Chong, who tried a variety of self-help methods to no avail, finally began to tell a similar story to Yu Donglai. At a mobilization meeting in October, Wang Chu led the employees to sing "Let the World Be Full of Love". And almost at the same time as getting Fat Donglai's help, BBK also selected a new restructuring industry investor - an MCN company called "White Rabbit with You", which once created tens of millions of Internet celebrities on Douyin.
Yu Donglai brought BBK a full line of popular products from Fat Donglai: Internet celebrity moon cakes engraved with the DL logo, boxes stacked with DL craft wheat beer, DL juice, DL cakes...... In this way, the liveliness of Fat Donglai is easily reproduced. In the BBK Changsha Meixi Lake store, the per capita customer flow has increased from 2,000 to more than 10,000 in the past. After 20 days of adjustment, the daily sales of a single store jumped from 150,000 yuan to 1.42 million yuan. More similarly, Internet celebrities came to check in in groups, and a marketing account called "XX takes you to BBK" began to be stationed, and BBK has the same traffic and attention as Fat Donglai.
▲ Internet celebrities check in backgammon. Figure / Screenshot of Douyin
The goods were sold out, and you need to pay in advance to make a reservation to buy it. The people of Hunan, who had finished their passionate consumption, came back to their senses and realized that this was not the backgammon that was blown up, but a new Fat Donglai purchasing store.
Beach-covered buildings
A cruel fact is that even Yu Donglai himself knows that his help is not 100% effective. To help Yonghui this time, Yu Donglai only chose two stores - Xinxiang Baolong Store and Zhengzhou Hanhai Beijin Store. In addition to the reason for the proximity of the geographical location, Lianshang.com analyzed that these two belong to shopping mall stores, and they are saved, "taking the scum shop to treat it, it will be ineffective when the time comes, and it will be embarrassing."
An industry insider told the Daily People that objectively, for large supermarkets, copying Yu Donglai is effective. For example, Fat Donglai will generously come up with his own suppliers. A supplier of Fat Donglai told Times Finance that supermarkets such as BBK and Jiabaile that Fat Donglai helped quickly turned to purchase their own goods, and the price was the same as that of Fat Donglai. This is equivalent to sharing the supply chain with Fat Donglai. It's just that capacity is always limited. Yu Donglai even said that if the production capacity is insufficient, 50% of the supply will be used exclusively for these supermarkets that are helped by themselves.
But these things are of little use to small supermarkets that do not have the right to speak in the supply chain. The above-mentioned person said, "If there is no commodity as the cornerstone, only learning the values of Fat Donglai and making up for the problem of service is undoubtedly building a building on the beach."
And even values are difficult for people to truly comprehend. On the other end of the phone, Feng Di smoothly recited to me the five levels of "love" - love yourself, love your family, love your employees, love your customers, and love society. This is also one of the beliefs mentioned by Yu Donglai and Fat Donglai.
▲ "Love" is one of the words that appear most often in Fat Donglai's beliefs. Photo / Visual China
It's just that when I asked, "How do you 'love yourself'?" Feng Di fell silent for a minute, and then, the sound of him tapping his mouse to retrieve was heard from the other side, and another quotation from the East was read - "Loving yourself is the premise of all love." On the basis of law and morality, it is to make yourself psychologically relaxed, respect yourself, not wronged yourself, improve your ability, and live the most beautiful and true self". He explained to me that the reason why he had to answer with reference to the quotation was to avoid "misconveying what Donglai brother said." ”
Time is like a magician, maybe Yu Donglai himself didn't expect that he would have so many followers now. In terms of preaching alone, Yu Donglai has not changed. As early as more than ten years ago, Yu Donglai began to try to spread his "freedom, sincerity, and love" on the Internet. But at that time, there were few supporters. In 2014, when Fat Donglai announced the closure of the store, the general judgment of the public was that "everyone is striving to pursue the goal of cash flow and profitability, but Yu Donglai uses the store as a platform for preaching, which ultimately causes the interests of employees to be damaged and the management is out of control."
In that era of general belief in expansion, Yu Donglai, who was not understood, felt frustration and sadness. After the turmoil of the store withdrawal, Yu Donglai lamented to the employees: "Thousands of employees in Xuchang, where is your shadow?" (I) gave all my love, took on what should not be borne, if you treat the business as a temporary home, you will also stand up and snort, say a fair word, pathetic people, only know how to get love, what to take to make me love you! ”
Time goes back to 2018, it was also a drinking game, and the person who sang with Wang Fill was not Yu Donglai, but Liu Qiangdong. At that time, JD.com had just taken out 700 million shares of BBK, determined to jointly deal with the new retail war after the Internet giants entered the game. Everyone at the scene was full of confidence, and what they sang was not quite a vain dream and love, but a more determined and passionate "God has its own justice, there is always a reward for paying, do the best if you want to do it, step by step!" ”
Obviously, the song has changed, and so has the mood of the person. Everyone saw the power of the times to turn around, leaving behind the hesitation that did not want to be left behind. It's just that no one can predict the answer to whether Fat Donglai's philosophy can really take effect.
▲ Picture / "The Wolf of Wall Street"
The article is the original work of Daily People, and infringement must be investigated.