In the first quarter of this year, the competition of new energy vehicles has come to a white-hot level, and I thought that after the Beijing Auto Show, car companies would take a break, but the actual situation seems to be intensifying, and Q2 car companies are also more intensive, especially BYD.
On May 10, the auto business review learned from BYD's official that its new model BYD Hiace 07EV was officially launched, and the new car is based on the new e platform 3.0 Evo, with a total of 4 versions and a price range of 189,800-239,800 yuan.
When buying a car, you can also enjoy multiple smart and beautiful gifts and limited-time surprise gifts to help consumers "get on the car" more easily. However, as a product of the new platform, can the Hiace 07EV become a "new generation" in the field of 200,000-level pure electric mid-size SUVs? Let's start with product strength.
Compared with other models of the ocean network, the most obvious change in the BYD Hiace 07EV is the design, the new car is based on the Ocean X concept car design, the overall look is more high-end and quality, double U suspension headlights and the front envelope are integrated, creating a sense of visual interlacing, high recognition.
The sides are shaped like a coupe SUV, with a floating roof that helps to lower the visual center of gravity, while a stiff double waistline enriches the side layers, and two wide black wheel arches give the body a sense of strength. In terms of size, the length, width and height of the new car are 4830/1925/1620mm, and the wheelbase is 2930mm, which has certain advantages over Tesla Model Y and Xpeng G6.
The rear lights are equipped with LED back-lit logo technology to create a metallic and translucent effect, while the roof wing above and the diffuser below also enhance the sporty look of the rear.
Moving into the car, you can feel that the cabin still follows the design elements of the marine family, with a large number of upholstery, leather and piano lacquer trim plates, emphasizing a familiar sense of luxury, with a flat-bottomed steering wheel, a floating center console, a crystal gear lever and appropriate physical buttons, so that the center console is both beautiful and practical.
The intelligent cockpit has a built-in high-end DiLink 100 multimedia system equipped with a 6nm 5G chip, which strengthens the intelligent interactive experience of the cockpit and improves the operation performance.
At the same time, in terms of reflecting the luxurious atmosphere, the Hiace 07EV is equipped with integrated seats as standard, supporting ventilation/heating functions, and is also equipped with 12-speaker HiFi-level customized Dynaudio audio as standard, providing a superior level of comfort for the journey.
Not only is the perceptible parts such as the exterior and interior excellent, but the Hiace 07EV also achieves the leading position in the unperceptible. One of the most noteworthy of these is its e-platform 3.0 Evo.
This is BYD's culmination in the field of pure electric vehicles, with five world-first technology clusters, including CTB vehicle safety architecture technology cluster, 12-in-1 intelligent electric drive technology cluster, intelligent wide temperature range high-efficiency heat pump technology cluster, global intelligent fast charging technology cluster, and intelligent motion control technology cluster.
Among them, the CTB vehicle safety architecture adopts the rear-wheel drive safety power architecture, which not only improves performance and handling, but also optimizes collision safety.
The high-efficiency 12-in-1 intelligent electric drive system motor can achieve 23,000 rpm, with a more compact structure and higher energy conversion rate, and the cruising range can be increased by 50km in daily urban driving conditions.
In addition, the e-platform 3.0 EVO has evolved a new generation of intelligent dual-loop battery direct cooling and direct heating technology, which can more accurately control the temperature, achieve on-demand distribution, and improve the heat exchange performance by 20%.
In terms of chassis, the e-platform 3.0 Evo builds a new motion control architecture that integrates power and chassis, in which the application of iTAC technology improves safety performance and driving comfort, while also raising the handling limit and bringing more ultimate driving pleasure.
As for energy replenishment, the new car has the world's first intelligent dual-gun overcharging technology, which can achieve a maximum charging power of 500kW and a 10-80% SOC charging time of only 12min. Greatly reduces charging waiting time.
In terms of power, the new car is available in two layouts, single motor and dual motor, with the dual-motor version accelerating from zero to 100 in 4.2 seconds and a pure electric range of 550 km and 610 km.
Write at the end:
Obviously, as a new member of the Ocean Network family, the Hiace 07EV has become a hexagonal warrior in the field of mid-size pure electric SUVs with its stylish design, rich configuration, superior quality and advanced platform, and helps green travel with hard-core technology. Under the premise of almost no shortcomings, BYD has controlled the starting price of Hiace 07EV within 190,000, and the price of the top model does not exceed 240,000, such a pricing strategy can cover a number of popular competing models such as Xpeng G6, Leap C11, Wenjie M5 and Tesla Model Y, so that consumers can make reasonable choices according to their budgets.
So, today, when Model Y dominates the list of pure electric SUV sales for many months, can Hiace 07EV achieve a breakthrough in the pure electric SUV market with its "high-quality and low-price" product characteristics? Let's leave the answer to time.