Hello everyone.
At the recent Beijing Auto Show, a new car called eπ008 was very popular, and it was only 5 hours after the pre-sale was opened, and the orders have exceeded 10,000! What is so special about this smart large SUV for families, that it can gain such a high level of attention in a short period of time? Today, let's take a look at it and explore the mystery behind it.
First of all, the positioning is accurate, and the "filling" is just right
I have to say that Dongfeng Yipai chose the right time to enter the market this time.
Looking at the current automobile market, although new brands and new products continue to emerge, mainstream joint venture brands have been holding the "cake" of traditional fuel vehicles, especially the 200,000-level market segment, and most of the new power brands have avoided head-to-head confrontation.
eπ08 and the previous "brother" model eπ007 is not, they are a main focus on the tight compact SUV market, one to fill the gap of 200,000 yuan level of new energy family cars, it can be said that Dongfeng Yipai is aimed at the pain points of consumers, so as to quickly occupy the "no man's land" and establish their own unique competitive advantage.
No, eπ007 has exceeded 10,000 orders in 45 days after it was listed, and eπ008 has won tens of thousands of orders in 5 hours, and the sales data is enough to prove the charm and appeal of the product.
Secondly, the all-round configuration "has all of them, and all of them are good"
As a large SUV for families, the eπ008 has made great efforts in terms of hard core power.
It has the largest body size in its class, and the wheelbase has reached 3 meters+, ensuring an extremely spacious and comfortable ride.
In addition, it is equipped with up to six airbags as standard across the range, and adopts a high-strength cage body structure for outstanding safety performance.
It is worth mentioning that eπ008 also has a lot of rare high-end configurations in the same class, such as a dual-purpose mobile refrigerator, intelligent rear entertainment screen, zero-gravity seats, etc., from the perspective of comfort, it is simply the top SUV It has, which is undoubtedly very attractive to consumers who pursue high-quality travel experience.
Finally, with the blessing of large manufacturers, the brand has a profound heritage
As a cutting-edge brand under the old car company Dongfeng, Dongfeng Yipai has unique advantages.
Although traditional car companies started late in the field of new energy, after years of technology precipitation, their product technology, supply chain system, manufacturing level and other aspects have been quite mature, which enables Dongfeng Yipai to benchmark the joint venture standards in quality control and ensure stable product output.
At the same time, Dongfeng's 55 years of experience in car manufacturing, strong technical strength and channel resources also provide strong support for the promotion of Yipai's new models.
To sum up, the reason why eπ008 can capture a large number of "true fragrance" powder once it is unveiled is that Dongfeng Yipai always adheres to the guidance of user needs, pays attention to R&D and quality, and polishes each product with an open and innovative mentality.
It is believed that in the future, the Yipai brand will continue to make efforts with the help of the eπ series and become a new force that cannot be underestimated in the mid-to-high-end new energy market.
What do you think? Like eπ08, a smart six-seater SUV, the price range is controlled at 20-250,000 yuan, and the quality is guaranteed in all aspects, are you excited? You may wish to talk about your views in the comment area~
What do you think about this? Feel free to interact with me in the comment section!